07/25/2025
He Is The Spotlight✨Paul Larche has over four decades of experience in broadcasting, branding and digital marketing. “The Divided Brain” is the next step on the journey. Larche has built a career at the intersection of innovation, leadership and community impact. From his position of General Manager at Telemedia Network in Toronto, Larche oversaw national broadcasts for iconic franchises like the Toronto Maple Leafs and the Blue Jays. With his entrepreneurial skills rearing their head and a deep- seated drive to push the boundaries of traditional media, he founded Larche Communications Inc., working with giants Bell Media and Rogers Communications. Paul was inducted into theOntario Association Of Broadcasters Hall of Fame. The author was also awarded the Honorary Bachelor of Business Administration from Georgian College and is an active Angel investor and former chair of the Georgian Angel Network. With his ongoing commitment to community, health care and education, Paul uses his leadership skills to bring about major changes in his community. He believes success is about creating great businesses and a better world and the entrepreneur and philanthropist has lived his life doing just that. Paul Larche’s honesty, integrity and communication skills have brought him to this point of success. “The Divided Brain” shares a story of vision, deep commitment and a passion lived.
The Divided Brain is a high utility read for marketers, communicators, and business leaders alike. “Ever wonder why your perfectly logical pitch falls flat while a competitor’s emotion-packed message goes viral?” Larche doesn’t just explain the answer, he hands you the playbook. This is more than a branding and business book. It’s a field guide for reaching the human behind the decision.
