Cape Cod Broadcasting Media

11/17/2025

Radio is a quintessential listening option for people around the globe. With its broad reach, affordability, and consistent performance, radio advertising will deliver in 2025 just as it has in previous decades.

Explore the effectiveness of radio advertising and its impact on businesses. Learn how radio ads can enhance your brand and reach your target audience effectively.

11/15/2025

Radio is not the outdated relic that some will have you believe, but instead, a powerful tool that complements and elevates the performance of digital marketing campaigns.

Radio and digital are the perfect marketing partners for several reasons. Learn more about how radio ads could enhance your digital marketing campaigns.

11/14/2025

Morning shows, community-driven talk segments, real personalities—these are the things that make radio valuable. This is what gives me, as a seller, something to work with.

Selling radio ad space isn’t just about the numbers, the reach, or the frequency. It’s about the product itself, writes Josh Brown.

11/12/2025

Campaigns that utilized radio effectively showcased higher weekly reach and incorporated distinctive audio branding elements, yielding above-average performance efficiencies.

Radiocentre and Colourtext revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising.

11/12/2025

Traditional radio continues to be an effective medium for advertising. Click the link to hear more.
https://www.cmswire.com/digital-marketing/is-radio-advertising-a-viable-medium-for-brands-today/

11/11/2025

Capture attention with your ads using these tips.
https://www.insideradio.com/free/radio-s-digital-gold-rush-capturing-attention-will-drive-revenue/article_dba1aa08-b8d7-42f5-9cbf-687c3af68670.html

11/09/2025

Learn more about this "companion" effect below.
https://www.capecodbroadcastingmedia.com/power-of-radio

11/07/2025

Listeners often feel like they “know” their favorite radio personalities. This relationship means that when a host endorses a product or service, it doesn’t feel like an ad—it feels like a recommendation from a friend.

Listeners often feel like they “know” their favorite radio personalities.

11/07/2025

Sounds interesting? Click the link to read more.
https://radioink.com/2025/10/29/local-radio-emerges-as-americas-most-trusted-news-source/?vgo_ee=3GvjiNwhRWNMOeHmkw9bWt5DZ2XoHH8S71nvHqEpO%2Bju%2FEKTZOt1jImBlUltAw%3D%3D%3AweflN8TIIKQQzeCxxW8kDcamqU%2BHwWtp

11/06/2025

Read more!
https://radioink.com/2025/11/04/radio-reaches-the-road-are-advertisers-along-for-the-ride/?vgo_ee=co5OLhvfy%2B02YbUH06PJ7ooRnJhiZtJls4vu6Tf0nIevtxgQOkZ6FlmUM39NbA%3D%3D%3Ar%2FUtxETpyLG5rE1DhTVWpKNAhvqJMtL9

11/03/2025

Radio sellers are long familiar with reach and repetition, but that latter quality should go beyond scheduling to make your ads work.

Cumulus Media finds that each additional brand mention in an audio ad boosts recall and engagement, lifting web traffic up to 31%.

11/02/2025

Radio has inarguable reach making real impressions every moment, while digital is known to micro-target and in reality, a portion of ads never even reach a human. Bots, ad blockers, and algorithms eat some campaigns alive. Meanwhile, radio is still connecting with anywhere from 83-89% of U.S. adults every week, depending on which study you’re reading.

Bob Lawrence explains why clients and advertising agency professionals who assume radio advertising is dead are off track.