Cape Cod Broadcasting Media

11/09/2025

Learn more about this "companion" effect below.
https://www.capecodbroadcastingmedia.com/power-of-radio

11/07/2025

Listeners often feel like they “know” their favorite radio personalities. This relationship means that when a host endorses a product or service, it doesn’t feel like an ad—it feels like a recommendation from a friend.

Listeners often feel like they “know” their favorite radio personalities.

11/07/2025

Sounds interesting? Click the link to read more.
https://radioink.com/2025/10/29/local-radio-emerges-as-americas-most-trusted-news-source/?vgo_ee=3GvjiNwhRWNMOeHmkw9bWt5DZ2XoHH8S71nvHqEpO%2Bju%2FEKTZOt1jImBlUltAw%3D%3D%3AweflN8TIIKQQzeCxxW8kDcamqU%2BHwWtp

11/06/2025

Read more!
https://radioink.com/2025/11/04/radio-reaches-the-road-are-advertisers-along-for-the-ride/?vgo_ee=co5OLhvfy%2B02YbUH06PJ7ooRnJhiZtJls4vu6Tf0nIevtxgQOkZ6FlmUM39NbA%3D%3D%3Ar%2FUtxETpyLG5rE1DhTVWpKNAhvqJMtL9

11/03/2025

Radio sellers are long familiar with reach and repetition, but that latter quality should go beyond scheduling to make your ads work.

Cumulus Media finds that each additional brand mention in an audio ad boosts recall and engagement, lifting web traffic up to 31%.

11/02/2025

Radio has inarguable reach making real impressions every moment, while digital is known to micro-target and in reality, a portion of ads never even reach a human. Bots, ad blockers, and algorithms eat some campaigns alive. Meanwhile, radio is still connecting with anywhere from 83-89% of U.S. adults every week, depending on which study you’re reading.

Bob Lawrence explains why clients and advertising agency professionals who assume radio advertising is dead are off track.

10/31/2025

https://radioink.com/2025/10/22/josh-brown-how-radio-can-win-in-the-age-of-digital-fatigue/?fbclid=IwY2xjawNsVXpleHRuA2FlbQIxMQABHuxcWvA164WNk9OLxVYcTQdsm45Wk7XlHTNNw3mlPk1ibDpQhdwwMwJszs54_aem_j7ft6zzlwpa9sbOGjq5JeA

10/30/2025

“Consumers don’t get tired of ads, only marketers do.”

The results of a study conducted by advertising research company ABX Advertising Benchmark Index show how rare it is for AM/FM radio ads to wear out their welcome. The study,

10/29/2025

Broadcast INSPIRES and internet INFORMS. In today’s new media world, the way we shop has changed. Businesses and products that are marketed and advertised correctly use both mediums in tandem to ensure they have the best chance of being considered by the consumer.

The best marketers don’t rely upon online reviews or social media noise to make the sale for them. They build a powerful brand first.

10/28/2025

The number of local advertisers that consider radio advertising either “very effective” or “extremely effective” has grown by a third in recent years. In 2017, Borrell says one in four local advertisers gave those high marks to radio. Today, one in three do.

A surge in new small businesses is fueling radio ad growth, according to Borrell Associates. Since 2019, 4.1 million new SMBs have launched, and they’re twice as likely to boost

10/27/2025

Radio reaches millions of listeners across various demographics, making it a powerful tool to connect with diverse audiences. From young to old, radio has the ability to deliver your brand’s message to a vast and engaged market.

Thinking about buying radio advertising? RPC's Loyd Ford gives nine reasons why it could be the best decision your brand could make.

10/26/2025

Businesses that include radio in their media plans see a 42 percent increase in profit growth compared to those that do not.

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.