Cape Cod Broadcasting Media

10/31/2025

https://radioink.com/2025/10/22/josh-brown-how-radio-can-win-in-the-age-of-digital-fatigue/?fbclid=IwY2xjawNsVXpleHRuA2FlbQIxMQABHuxcWvA164WNk9OLxVYcTQdsm45Wk7XlHTNNw3mlPk1ibDpQhdwwMwJszs54_aem_j7ft6zzlwpa9sbOGjq5JeA

10/30/2025

“Consumers don’t get tired of ads, only marketers do.”

The results of a study conducted by advertising research company ABX Advertising Benchmark Index show how rare it is for AM/FM radio ads to wear out their welcome. The study,

10/29/2025

Broadcast INSPIRES and internet INFORMS. In today’s new media world, the way we shop has changed. Businesses and products that are marketed and advertised correctly use both mediums in tandem to ensure they have the best chance of being considered by the consumer.

The best marketers don’t rely upon online reviews or social media noise to make the sale for them. They build a powerful brand first.

10/28/2025

The number of local advertisers that consider radio advertising either “very effective” or “extremely effective” has grown by a third in recent years. In 2017, Borrell says one in four local advertisers gave those high marks to radio. Today, one in three do.

A surge in new small businesses is fueling radio ad growth, according to Borrell Associates. Since 2019, 4.1 million new SMBs have launched, and they’re twice as likely to boost

10/27/2025

Radio reaches millions of listeners across various demographics, making it a powerful tool to connect with diverse audiences. From young to old, radio has the ability to deliver your brand’s message to a vast and engaged market.

Thinking about buying radio advertising? RPC's Loyd Ford gives nine reasons why it could be the best decision your brand could make.

10/26/2025

Businesses that include radio in their media plans see a 42 percent increase in profit growth compared to those that do not.

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

10/24/2025

Radio listeners are 100% more likely to trust endorsements from their favorite on-air personalities than from social media influencers, and 8 in 10 listeners say they tune in primarily to hear familiar voices rather than playlists.

Audacy’s State of Audio 2025 report reveals how radio and podcast creators are redefining influence with genuine connection.

10/22/2025

In surveying over 3,200 US car owners in late 2024, Xperi found that 88% of drivers use their vehicles primarily for listening, and 62% said they would rule out buying a car without AM/FM reception.

A new Gracenote Automotive Infotainment Report finds that drivers are overwhelmed by complex in-car systems.

10/21/2025

According to data collected in December 2024 by MARU/Matchbox, employed individuals are more likely to be looking for new jobs than the unemployed, with 72 percent of employed adults classified as either passive or active seekers, with 78 percent of those on the hunt tuning into traditional radio. Hiring decision makers are even more engaged, with 96 percent listening to ad-supported audio and 82 percent to AM/FM.

A new study finds AM/FM radio reaches 78% of job seekers and 82% of hiring pros, making radio a potent recruitment marketing tool.

10/20/2025

By pairing trusted voices, cultural fandom, and brand alignment, Audacy says radio can help dismantle stigma and connect listeners with lifesaving resources.

A study from Audacy underscores radio’s unique role in driving critical mental health conversations. With national specials, star-studded concerts, and local hosts sharing personal stories, radio helps reduce stigma and

10/17/2025

“Radio has a personal connection to the listener. We are friends who spend time together every day! Radio can tell a story better than a display ad. A jock can certainly deliver a better punch line or a more compelling reason to buy a product or use a service.”

In a digital-first era, radio’s live voices and local connections give advertisers a powerful, authentic advantage.

10/15/2025

"Radio isn’t just holding its ground; it’s driving the entire audio economy. New Nielsen findings under the three-minute qualifier rule are proving what broadcasters already know: when radio’s in the mix, every campaign delivers more reach, resonance, and ROI."

New Nielsen data from the RAB’s Tune Into Growth webinar shows radio’s measured audience up 17% and ROI ranking second only to social.