Cape Cod Broadcasting Media

12/11/2025

Radio’s power as an ad medium is undeniable. But what makes a message truly move a listener isn’t just creativity; it’s psychology.

In a recent podcast, Richard Shotton unpacked the psychology of sound, showing how radio advertising influences behavior through imagery, attention, and belief.

12/04/2025

Do you need a Graphic Designer in house? We have one and it has allowed us to accomplish things we wouldn't have been able to previously.

This page offers up questions and answers to CCB-Media questions.

11/25/2025

In today’s hyper-competitive digital marketplace, understanding your website visitors isn’t just an advantage—it’s a necessity. While Google Analytics and similar tools offer valuable data about user behavior, they often fall short of answering the most important question: "Who is visiting my website?"

Turn anonymous web traffic into actionable leads with Website Visitor ID. Gain sales intel, optimize campaigns, and uncover hidden growth opportunities.

11/19/2025

Since it first hit the airwaves in 1920, radio has been well-known for its personal, entertaining, and reliable messaging. Because of this, radio remains a consistent advertising medium with proven results for all demographics and locations. Here are nine reasons why radio advertising still works.

Audio advertising is a consistent marketing medium with proven results for all demographics and locations. Here are nine reasons radio works.

11/18/2025

Radio isn’t just surviving; it’s thriving—especially when integrated with other digital channels like social media, paid search, and display advertising.

Discover why top brands like McDonald's and ZipRecruiter continue to invest in radio advertising; learn how radio fits into multi-channel marketing.

11/17/2025

Feel like you could learn more about radio marketing? Reading this article may satisfy.

Radio advertising is the act of promoting your services or products by buying commercials segments on the radio broadcast, frequently called spots.

11/17/2025

Radio is a quintessential listening option for people around the globe. With its broad reach, affordability, and consistent performance, radio advertising will deliver in 2025 just as it has in previous decades.

Explore the effectiveness of radio advertising and its impact on businesses. Learn how radio ads can enhance your brand and reach your target audience effectively.

11/15/2025

Radio is not the outdated relic that some will have you believe, but instead, a powerful tool that complements and elevates the performance of digital marketing campaigns.

Radio and digital are the perfect marketing partners for several reasons. Learn more about how radio ads could enhance your digital marketing campaigns.

11/14/2025

Morning shows, community-driven talk segments, real personalities—these are the things that make radio valuable. This is what gives me, as a seller, something to work with.

Selling radio ad space isn’t just about the numbers, the reach, or the frequency. It’s about the product itself, writes Josh Brown.

11/12/2025

Campaigns that utilized radio effectively showcased higher weekly reach and incorporated distinctive audio branding elements, yielding above-average performance efficiencies.

Radiocentre and Colourtext revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising.

11/12/2025

Traditional radio continues to be an effective medium for advertising. Click the link to hear more.
https://www.cmswire.com/digital-marketing/is-radio-advertising-a-viable-medium-for-brands-today/

11/11/2025

Capture attention with your ads using these tips.
https://www.insideradio.com/free/radio-s-digital-gold-rush-capturing-attention-will-drive-revenue/article_dba1aa08-b8d7-42f5-9cbf-687c3af68670.html