10/28/2025
Royal Caribbean Group announced today a change to how cruisers earn loyalty points that will make it easier to cruise between its brands and earn status at the same time. In 2024, the company introduced status matching between Royal Caribbean Group's three brands: Royal Caribbean International, Celebrity Cruises, and Silversea. Points Choice will go beyond that. Royal Caribbean Group CEO Jason Liberty revealed his company's plans to introduce Points Choice During an earnings call with investors. "I'm excited to announce Points Choice, the next evolution, and how guests earn and apply loyalty points across our family of brands beginning in early 2026....
Royal Caribbean Group announced today a change to how cruisers earn loyalty points that will make it easier to cruise between its brands and earn status at the same time. In 2024, the company intro…