Rebecca Bormann Consulting

Rebecca Bormann Consulting Experts in B2B marketing & sales growth. RB Consulting is a full-service marketing agency with deep expertise in sales & business development.

We offer tailored solutions that delivers results focused on both people and performance.

What makes marketing successful? People-centered. Data-informed. Strategy-led.Here’s how we do it at RB Consulting:>> Li...
11/14/2025

What makes marketing successful? People-centered. Data-informed. Strategy-led.

Here’s how we do it at RB Consulting:

>> Listen & Learn: We dive deep to understand your audience, goals, challenges, and unique voice 🎯

>> Strategize & Simplify: We build a clear roadmap with aligned priorities and actionable steps 🛤️

>> Execute with Excellence: Multi-channel marketing that drives measurable impact, every time 🚀

>> Measure & Optimize: We use data to refine, enhance, and accelerate results so nothing is left to guesswork 📊

Marketing works best when it’s intentional, focused, and built around real people. Ready to make your strategy smarter and your results stronger?

Schedule a session today: rbcgrowth.com.

We all know, Women Owned businesses are dramatically underfunded, even though evidence from McKinsey, HBR, Forbes and th...
11/14/2025

We all know, Women Owned businesses are dramatically underfunded, even though evidence from McKinsey, HBR, Forbes and the SBA shows women founders deliver equal or higher returns.

✨It’s time to shift capital, networks and mindsets: invest in women-founded growth.

This is why events like The Startup Ladies’ Invest In Womens Founders Summit are so necessary and important.

Thank you Kristen Cooper for creating this space for Women Founders to shine and pursue opportunities for funding and to scale their businesses in a way that works for us. I’m beyond grateful to be a small part of making it possible. 🙏

Everyone says “know your audience.” Few actually do.Real audience insight goes beyond demographics; it’s about desires, ...
11/12/2025

Everyone says “know your audience.” Few actually do.

Real audience insight goes beyond demographics; it’s about desires, fears, and motivations.

At RB Consulting, we help brands turn surface-level personas into deep understanding. Knowing your audience isn't a checklist; it’s a competitive advantage.

Start marketing with clarity. Schedule a complimentary consultation. www.rbcgrowth.com

11/11/2025

The strongest marketing doesn't push. It teaches 📚

When your brand leads with insight, you stop selling and start serving. That’s how trust, loyalty, and authority are built — one helpful interaction at a time.

Education has always been the “new persuasion.” When you share what you know, your audience sees you as a guide, not just a vendor.

Ready to talk about your strategy? https://calendly.com/rbcgrowth/rb-consulting-introductory-consultation-meeting

Not every lead is your ideal client. Some are perfect fits, some are “meh,” and some make you wish you could hit unsubsc...
11/08/2025

Not every lead is your ideal client. Some are perfect fits, some are “meh,” and some make you wish you could hit unsubscribe on life 😅

That’s where Client Avatars—aka Ideal Client Profiles (ICPs) — come in. When you know your best-fit clients inside and out, you stop chasing the wrong audience and start attracting the ones you actually love working with.

Our step-by-step guide walks you through:
✅ Who your clients really are and what motivates them
✅ How they make decisions and where they spend attention
✅ Messaging that resonates at every stage of their journey
✅ Who’s not your client so you can save time, money, and sanity

The result? Clearer marketing, faster sales, and clients who actually stick ❤️

Clarity beats guesswork. Ready to map your ICPs and grow smarter? https://www.rbcgrowth.com/building-client-avatars-guide/

11/07/2025

Your audience doesn't wake up thinking about your brand. They wake up thinking about their problems.

The goal isn't to get attention; it’s to earn relevance.

At RB Consulting, we help you align your message with what your audience actually cares about. Because when you make it about them, they'll make it about you.

Let’s build marketing that connects. Schedule a consultation today. www.rbcgrowth.com

Tired of newsletters that talk a lot but teach you nothing? Same.Check us out! Our bi-monthly e-newsletter is different....
11/05/2025

Tired of newsletters that talk a lot but teach you nothing? Same.

Check us out! Our bi-monthly e-newsletter is different. It’s short, strategy-packed, and full of insights you can actually use to grow smarter 📈.

Inside, you’ll get:
✅ Real-world marketing and sales tips
✅ Practical strategies you can apply immediately
✅ Inspiration to push your business forward

No fluff. No filler. Just actionable guidance from a team that believes in People First. Strategy Always. Success Together.

Want your marketing to work harder for you? Sign up here: https://www.rbcgrowth.com/

Good marketing doesn't chase trends; it studies patterns. Trends fade; patterns teach.When you understand why your audie...
11/03/2025

Good marketing doesn't chase trends; it studies patterns. Trends fade; patterns teach.

When you understand why your audience acts, you stop guessing and start guiding.

At RB Consulting, we don't “keep up.” We stay ahead by focusing on what’s timeless: people, purpose, and proof.

Ready to make your marketing more predictable in the best way possible? Book a complimentary strategy session today. www.rbcgrowth.com

A sold-out summit. Expanded community partnerships. Rave reviews. 🌟🌟🌟🌟🌟Girl Scouts of Central Indiana partnered with RB ...
10/31/2025

A sold-out summit. Expanded community partnerships. Rave reviews. 🌟🌟🌟🌟🌟

Girl Scouts of Central Indiana partnered with RB Consulting to bring their vision for the 2025 INspire Her Leadership Summit to life. Together, we strengthened marketing strategies, refined messaging, and expanded the Mission Marketplace — resulting in a fully booked, energizing, and inspiring event.

Planning for Inspire HER in March of 2026 is underway. More details coming soon!

Read the full client story: https://www.rbcgrowth.com/client-stories/girl-scouts-of-central-indiana/

A halloween marketing treat to increase engagement, connection and conversions! 🎃🍬🍭
10/31/2025

A halloween marketing treat to increase engagement, connection and conversions! 🎃🍬🍭

10/23/2025

The kind that makes them stop, reflect, and engage.

Here’s how to enhance your marketing content approach:
✨ Ground your efforts in your brand’s mission. Content lacking a clear purpose and audience focus is merely filler.
✨ Infuse a human element. AI can churn out text, but only you can deliver the stories, emotions, and experiences that resonate with your audience.
✨ Focus on impactful content over sheer numbers. A few thought-provoking pieces are far more valuable than a mountain of irrelevant ones.

What changes will you implement to create meaningful impact for your audience?

Everybody talks about AI, but without intention, it won't do the work for you. It’s not a “set it and leave it” tool.Yes...
10/22/2025

Everybody talks about AI, but without intention, it won't do the work for you. It’s not a “set it and leave it” tool.

Yes, AI is fast, efficient, and sometimes brilliant. But without a strong brand strategy guiding it, AI just churns out content that sounds like everyone else.

The brands that truly connect aren't using AI the most. They're using it the smartest.

Your brand leads. It sets the vision, the voice, and the values.
AI follows. It executes, speeds up processes, and helps scale your message.
Humans bring the heart. They add emotional nuance, lived experience, and the trust your clients actually respond to.

Looking for a marketing partner who uses AI with purpose while keeping your brand and people front and center? Book a complimentary consultation with RB Consulting today. www.rbcgrowth.com

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