Drue Kinler - Media Executive, WLBT, Jackson, MS (2025)

If you know me, you know I'll talk to anyone about literally anything. I'm Drue and I'm constantly inspired by the world, life's journey, and other people's perspective of it. I'm a natural born wanderer with an insatiable curiosity about anything that sparks joy, wonder, and connection. Here you'll find everything I love including inspiration, following dreams, travels, organic beauty/skincare products, as well as the struggles of adulting from a twenty-something!

11/08/2025

YouTube TV & Disney Blackout, What It Means for Advertisers..

YouTube TV and Disney (which owns ABC and ESPN) are in a carriage dispute, causing Disney-owned channels to go dark on YouTube TV. With YouTube TV now one of the largest streaming and cable platforms, this blackout is already affecting ABC’s ratings and overall reach.

Here’s the takeaway:
These situations can happen to anyone, even us with NBC someday. But advertisers should be aware that a big part of the market is currently missing ABC programming through YouTube TV.

It might make sense to shift more of your budget to WLBT to ensure you’re still reaching the full market.

Bottom line:
When the media landscape changes, flexibility wins. Keep your placements strong and make sure your dollars are reaching the full audience, especially through the #1 operation in the market.

Let's make sure your strategy works! 504-494-1254

11/07/2025

WLBT Studio 3 3 offers unmatched reach across Central Mississippi — connecting your business with the audiences that matter most!

📲 Scan the QR code or visit wlbt.com/studio3 to discover how Studio 3 can help you grow your brand and boost your business visibility.

09/27/2025

Maybelline didn’t bring Miley Cyrus on board just for star power. They used her to turn a 30-year-old jingle into a full-on cultural moment.

For years, marketing has obsessed over one number: reach. How many eyeballs can we hit, and how fast?

But here’s the truth: reach alone is shallow.

In a world where your audience is bouncing from TikTok to YouTube to Instagram to a store aisle in a single afternoon, the real question is: does your story feel the same everywhere they find you?

That’s what Maybelline nailed with this campaign. It wasn’t just a YouTube drop. It was TikTok remixes, broadcast spots, retail tie-ins, PR buzz.. all connected by the same story. No matter where you saw it, you instantly knew it was Maybelline.

The magic wasn’t in being everywhere. The magic was in being cohesive. The story felt recognizable, intentional, and consistent.

And that’s the shift: it’s not about shouting from every rooftop. It’s about making sure your customer hears the same song no matter which room they walk into.

Reach without cohesion? That’s just noise. Cohesion is what makes people actually trust, remember, and buy.

So whether you’re running a marketing department or DIY-ing it as a business owner… ask yourself: does your story feel cohesive wherever people find you? That’s the difference between blending in and breaking through.

Read more here: https://lnkd.in/eCzjStQf

09/16/2025

Nike just changed the conversation.

For nearly 40 years, we’ve lived with Just Do It. Now, the brand is asking a different question: “Why Do It?”

Instead of pushing action, this campaign leans into the doubts so many athletes, and people, feel today:
• Why risk failing?
• Why carry the pressure?
• Why even start when it feels impossible?

Nike’s answer? Greatness isn’t about guaranteed victories. It’s about having the courage to begin, even with the fear, the doubt, and the unknown.

It’s a bold reminder that even the most iconic brands have to evolve to stay relevant.

What do you think: is Nike’s pivot a powerful cultural reset, or a dangerous move away from its core identity?

Read more at Nike: https://lnkd.in/ehJDquR5

09/07/2025

Mold in your home can lead to physical, emotional and financial consequences. Magnolia Inspections can test your home for mold. James Brantley joined Studio 3 to share how the mold testing and process works. If you need a mold test, you can contact them at 601-454-4073.

Address

Jackson, MS
39202

Telephone

+15044941254

Website

https://wlbt.graydigitalmedia.com/

Alerts

Be the first to know and let us send you an email when Drue Kinler - Media Executive, WLBT posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Drue Kinler - Media Executive, WLBT:

Drue Kinler - Media Executive, WLBT