Drue Kinler - Media Executive, WLBT

Drue Kinler - Media Executive, WLBT Media | Marketing | Business Strategy

You run your business—I’ll run your marketing. WLBT3.com

If you know me, you know I'll talk to anyone about literally anything. I'm Drue and I'm constantly inspired by the world, life's journey, and other people's perspective of it. I'm a natural born wanderer with an insatiable curiosity about anything that sparks joy, wonder, and connection. Here you'll find everything I love including inspiration, following dreams, travels, organic beauty/skincare products, as well as the struggles of adulting from a twenty-something!

Maybelline didn’t bring Miley Cyrus on board just for star power. They used her to turn a 30-year-old jingle into a full...
09/27/2025

Maybelline didn’t bring Miley Cyrus on board just for star power. They used her to turn a 30-year-old jingle into a full-on cultural moment.

For years, marketing has obsessed over one number: reach. How many eyeballs can we hit, and how fast?

But here’s the truth: reach alone is shallow.

In a world where your audience is bouncing from TikTok to YouTube to Instagram to a store aisle in a single afternoon, the real question is: does your story feel the same everywhere they find you?

That’s what Maybelline nailed with this campaign. It wasn’t just a YouTube drop. It was TikTok remixes, broadcast spots, retail tie-ins, PR buzz.. all connected by the same story. No matter where you saw it, you instantly knew it was Maybelline.

The magic wasn’t in being everywhere. The magic was in being cohesive. The story felt recognizable, intentional, and consistent.

And that’s the shift: it’s not about shouting from every rooftop. It’s about making sure your customer hears the same song no matter which room they walk into.

Reach without cohesion? That’s just noise. Cohesion is what makes people actually trust, remember, and buy.

So whether you’re running a marketing department or DIY-ing it as a business owner… ask yourself: does your story feel cohesive wherever people find you? That’s the difference between blending in and breaking through.

Read more here: https://lnkd.in/eCzjStQf

Nike just changed the conversation.For nearly 40 years, we’ve lived with Just Do It. Now, the brand is asking a differen...
09/16/2025

Nike just changed the conversation.

For nearly 40 years, we’ve lived with Just Do It. Now, the brand is asking a different question: “Why Do It?”

Instead of pushing action, this campaign leans into the doubts so many athletes, and people, feel today:
• Why risk failing?
• Why carry the pressure?
• Why even start when it feels impossible?

Nike’s answer? Greatness isn’t about guaranteed victories. It’s about having the courage to begin, even with the fear, the doubt, and the unknown.

It’s a bold reminder that even the most iconic brands have to evolve to stay relevant.

What do you think: is Nike’s pivot a powerful cultural reset, or a dangerous move away from its core identity?

Read more at Nike: https://lnkd.in/ehJDquR5

09/07/2025

Mold in your home can lead to physical, emotional and financial consequences. Magnolia Inspections can test your home for mold. James Brantley joined Studio 3 to share how the mold testing and process works. If you need a mold test, you can contact them at 601-454-4073.

Big shift for Instagram—and for anyone using it to grow a brand.Starting today, public posts from Business and Creator a...
07/10/2025

Big shift for Instagram—and for anyone using it to grow a brand.

Starting today, public posts from Business and Creator accounts will begin showing up in Google search results. That includes your captions, Reels, hashtags, alt text, everything.

Instagram isn’t just a gallery anymore. It’s a searchable content hub that can bring real traffic to your business.

Some quick tips to make the most of it:
• Use real keywords in your captions
• Add thoughtful alt text
• Update your bio like it’s metadata
• Stop posting just for likes (start thinking long-term visibility)

This update levels the playing field. Don’t just chase engagement, optimize for discovery.

07/08/2025

Black Friday is coming… and it gets earlier every year.

But while the discounts might go live in October, most retail brands wait until it’s way too late to get their digital ducks in a row.

Here’s the thing: the brands that are winning the holiday game aren’t just throwing up sales graphics. They’re using personalized campaigns, optimized landing pages, and smart tech to turn shoppers into customers — long before Thanksgiving.

If you’re not mapping out your Q4 promos now, you’re already behind.

Want a holiday campaign that actually works?
Start now with:
• Personalization from ad to website
• Offers tailored to your best buyers
• Creative that’s synced to your inventory and real-time demand

Let the other brands scramble in October. You’ll be the one reaping the rewards.

Let’s build your holiday roadmap — before the holiday noise kicks in.

07/03/2025

Ever wonder why banner ads are still 728x90 or 320x50?

These standard sizes weren’t just randomly chosen, they’re relics of a time when dial-up internet ruled and screen space was precious. The smaller file sizes made them practical, and the placements (top of page or mobile screen) made them effective.

Today, these formats still drive ROAZ because:

• They load fast
• They’re universally accepted across platforms
• They offer high reach with low cost

Sure, creative formats are evolving—but never underestimate the power of a well-placed banner ad.

Sometimes old-school still delivers.

07/01/2025

Digital media isn’t optional—it’s the most powerful tool for growing any business today. Period. If you don’t have a strategy, you’re not just behind… you’re leaving serious money on the table.

It’s no longer optional. Especially if your goal is to stay afloat for the long-game.

Whether you’re a small business trying to compete locally or a corporation protecting market share, the formula is the same: visibility + relevance = growth.

That means showing up where your customers spend time—on their phones, in their feeds, and across platforms that drive action.

Start with:
1. A Clear Message
2. A strong media mix (social, streaming, search, display)
3. And measurable outcomes tied to your business goals

Don’t just advertise—build equity, drive trust, and stay top of mind.

If you’re not doing that, someone else is.

MARKETING TREND WATCH: How e.l.f. Beauty and Pinterest are redefining personalization—and what it means for brand strate...
06/18/2025

MARKETING TREND WATCH: How e.l.f. Beauty and Pinterest are redefining personalization—and what it means for brand strategy

One of the most compelling shifts happening in beauty and wellness right now is the rise of bio-individuality—the idea that no two bodies, skin types, or preferences are the same. This is something I've been watching shift over the last decade as brands and businesses across multiple industries strive to create unique experiences tailored to the consumer.

Consumers no longer want one-size-fits-all solutions. They want brands that recognize and reflect their unique identity.

e.l.f. Beauty’s latest collaboration with Pinterest hits that mark with precision. Their Color e.l.f.nalysis tool uses AI to evaluate a user’s selfie and determine their seasonal color palette—think “Cool Summer” or “Warm Autumn.” From there, users are guided to a curated Pinterest board with product recommendations aligned to their color story and undertones.

This isn’t just clever tech. It’s a well-executed, insight-driven strategy rooted in:

Personalized experience meets intentional path-to-purchase – Users receive product suggestions that align with their exact tone and aesthetic preferences, eliminating friction and driving confidence.

K-Beauty influence meets mass market accessibility – Seasonal color analysis has been foundational in Korean beauty culture. e.l.f. took that insight and turned it into an engaging, scalable digital experience.

Gen Z and millennial relevancy – These consumers are motivated by alignment, not just features. They’re loyal to brands that "get them" and help express who they are.

Value creation at every touchpoint – This tool doesn’t just suggest products. It empowers consumers with deeper self-awareness, aligns with wellness culture, and repositions beauty as part of a larger personal identity narrative.

In short, e.l.f. didn’t just build a campaign—they built a consumer journey rooted in data, emotion, and cultural awareness. It’s a smart blend of tech, trend, and psychology.

This is the future of branding: personalized, values-aligned, and intentionally designed for the individual. Brands who understand the power of bio-individuality—especially in beauty and wellness—will be the ones who lead the next decade.

"As AI thinketh of the man... so is he?" – *Not* King SolomonAI is cool and all, but it's important to not outsource you...
06/10/2025

"As AI thinketh of the man... so is he?" – *Not* King Solomon

AI is cool and all, but it's important to not outsource your intuition to a machine.

Use it as a mirror, not a map.

A tool, not a truth-teller.

A prompt, not a prophecy.

The real work?

That still comes from listening inward, reading the room, making the call, and trusting the instincts that got you here in the first place.

(But hey—if it spits out something flattering, you can go ahead and post it. Just say a human fact-checked it first.)

05/28/2025

Want your brand to truly connect with customers? Sensorial marketing might just be your game-changer. This strategy taps into our five senses to create memorable, emotional experiences that go beyond traditional advertising.

Take Laneige as a shining example. Their latest Luminous Dewy Skin collection doesn’t just promise glowing skin — it delivers a full sensory experience. Using their patented Water Science™ technology, Laneige creates products with a silky texture that feels luxurious, a subtle fragrance that uplifts your mood, and packaging designed to feel elegant and satisfying in your hands.

Why does this matter? Because research shows consumers are more likely to remember and remain loyal to brands that engage multiple senses. When a product looks good, feels good, and smells inviting, it becomes an experience — not just a purchase.

This approach works especially well for:

Beauty and skincare brands

Food and beverage companies

Retail stores and boutiques

Hospitality and travel experiences

Wellness and lifestyle brands

If you want to elevate your brand:

Think beyond visuals: How can your brand smell, sound, or feel?

Use texture and scent strategically to trigger positive emotions.

Design packaging that invites touch and enhances the unboxing experience.

Laneige’s success is a perfect reminder — sensorial marketing builds stronger, longer-lasting connections with customers. Ready to make your brand unforgettable?

05/26/2025

Picture this:
A crowded room, noise everywhere — brands shouting, selling, pushing.

And then…
Across the noise, someone leans in and tells a story.
A story that feels honest. Familiar. Real.

In that moment, the noise fades.
You lean closer. You care.
You remember.

That’s the power of storytelling.
It turns strangers into loyalists.
It turns products into passions.
It turns businesses into brands that mean something.

If you’re ready to step out of the noise and into connection — we’re ready to help you craft a brand story that doesn’t just talk…
it moves people.

Let’s create something unforgettable.

05/22/2025

TJ Maxx is giving masterclass vibes on how to win—even when the market gets spicy.

While some retailers are losing sleep over tariffs and economic shifts, TJ Maxx is sleeping like a baby… on $12 billion worth of inventory.

What’s their secret sauce?
- Buying smart
- Planning ahead for tariffs (not just whining about them)
- Offering high-quality goods at feel-good prices when everyone else is raising theirs

The result? RECORD Q1 SALES. 👏🏽👏🏽👏🏽

If you needed a reminder: hard times don’t break winners—they make them pivot smarter. Whether you’re running a store, a brand, or just your Monday meetings… agility and strategy win every time.

Now excuse me while I go update my mood board to “TJ Maxx: The Tariff Slayer.”

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