09/22/2023
Tanning businesses span from coast to coast, in the biggest cities and the smallest towns, serving not just as providers of valuable services, but also as centers for self-care, confidence, and connection. In communities around the country, that experience is driven by a predominantly female workforce. The American Suntanning Association estimates that 70 percent of tanning business are female-owned, and there are currently about 54,000 U.S tanning retail workers, 95 percent of whom are women.
Every day, tens of thousands of women from all walks of life bring these businesses to life with their diverse perspectives, personalities, and abilities.
That’s the story Velvet Evans wants to tell. Rather than talk about herself, she wants to put the focus on the more than 100 women who, over the years, have helped her make Sun Dazed Tanning what it is today.
Tanning businesses span from coast to coast, in the biggest cities and the smallest towns, serving not just as providers of valuable services, but also as centers for self-care, confidence, and connection. In communities around the country, that experience is driven by a predominantly female workfor...