Start With Occupancy Podcast

09/11/2026

Hey! Hey! Hey!

Look who is celebrating their birthday 👀

It is one of Start With Occupancy’s biggest supporters. Please send a shout out to the “Mayor of Senior Living” in Jacksonville Al Bagocius

My friend, I hope you have an amazing September.🫶🏽

09/10/2026

Since leaving corporate senior living, I’ve learned a lot about how independent and small assisted living home owners choose to operate their businesses.

And what many didn’t realize until after working with me was this:

Some of the decisions they were making about how to operate their business were actually impacting their ability to grow.

And…I don’t blame them. Or you.

How were you supposed to know?

There is no single source that teaches you how to operate, market, sell, and grow an assisted living home. So many owners have been figuring it out with grit, perseverance, prayer…and a whole lot of trial and error.

With the platform I’m building, I’ve raised my hand and said:

“Here. Let me and my team help you.”

That is exactly why I created my new Skool community, The Occupancy Growth Village.

Because a single course, or simply becoming licensed, isn’t enough for this type of business.

It takes ongoing learning, implementation, support AND…

people you can ask when you don’t know what to do next.

In other words…it takes a Village.

Doors open on Grandparents Day. 😉

If you’re interested, raise your hand in the comments and I’ll personally send you the link. ☺️

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09/10/2026

What you should know BEFORE getting licensed….😏

And if your senior care home community is already open, but you feel like you haven’t wrapped your head around everything, join in on the conversation.

After spending 15 years of overseeing the marketing and sales processes, training teams in corporate communities small and large….

I have seen what makes a community successful and what doesn’t.

Success leaves clues.😉

I have gathered all of those clues together and put them in a condensed organized container in this webinar for you to follow.

Link in the comments 👇🏽👇🏽👇🏽

09/08/2026

The slick and sexy pitch of converting your existing home into an assisted living to 5X your passive income is diabolical.

🫣😬😧

There is NOTHING passive about owning and operating an assisted living. Some things to consider:

Are you prepared for when your beloved resident passes away?

What happens when a family is angry, and their attorney served you papers for a lawsuit? Ugh 😩

What happens when payroll is due and the money hasn't hit your account yet from a family but you already paid the referral fee.😳

What happens when a caregiver no-shows? Are you prepared to give complete care to a resident?

And here's the part nobody wants to hear.

If you struggle to manage your own money now, a business with payroll, food, insurance, and unexpected expenses is going to be harder to manage.

Assisted living can be profitable. It is most definitely meaningful.

It will 💯% change your life.

But make no mistake, it is not
“easy money”. I'm just saying.🤷🏽‍♀️

Families are trusting you with someone they love.

That deserves more than "how much can I make per bed?" 🤮

So before you invest your funds or open the doors, ask yourself a different question.

“Am I ready for what comes with owning and operating an assisted living?”

Getting licensed is one thing. Being someone families trust and professionals recommend is something else entirely.

I hope and pray your passion for this work will propel you forward…and you decide to open.

Because in the end, it is about Care Over Real Estate which is the C.O.R.E. of what we do.

And…I believe in you 😉

09/08/2026

You didn't get into this business to become a marketer.

But somewhere between licensing and opening your doors, that's exactly what you needed to become, with no training and no roadmap.

I wrote a new blog on why assisted living owners struggle with marketing (and business development) and my solutions to help.😉

09/06/2026

As the only grandchild for the first 15 years of my life, my grandmother was my world.

It was when I came home after graduating college I realized something was wrong.

My dad and grandfather ended up becoming her primary caregivers.

Fast forward, I stumbled on to this "lil real estate type job" my friend referred to me.

It was then I discovered the blessing of senior living and learned about the crushing and cruel truth about this disease.

This exercise broke me (while in a corporate group training btw😒)

It was then, I vowed to be the help a caregiving family needed to navigate the world of senior care, aging and healthcare.

Now, I help senior living owners to do the same.

Mission: Assist 30k families a year.
Big goals = Big impact

Share this exercise with someone who is struggling to understand the weight of the disease.

09/04/2026

09/04/2026

Hey! Hey! Hey!
What is the ONE thing that may be hindering move-ins to your senior living home?

If you can not figure it out...it is not your fault. Don't beat yourself up and do not get discouraged.

It may only be a small tweek in how you are presenting your services, your team, or physical home.

09/03/2026

Anybody can move in a a new resident with three kids fully supporting them, by their side and a checkbook ready.

This wasn't that.

This was a woman the system had run out of ideas for...and estranged from her sons, cycling back to the ER, and labeled as too complicated.

I had a choice.

Be the person who couldn't figure her out, or be the person who earned her trust anyway.

Full story in this week's case study series.

Have an assisted living community? Listen the Start With Occupancy Podcast for the rest of the story.

09/03/2026

🚨NEW SERIES ALERT!

And...I want you to really think about this:

If I called the last 3 places you visited to tell them about your community requesting that they refer to you...

And, I asked them to describe your community...

Would they say what YOU think you're known for?

Because “great care,” “home-like environment,” and “we treat residents like family” may all be true.

But there's a problem.

Your competitors are saying the exact same thing.

In this week's Marketing That Moves (the new series on the podcast😉), we're talking about the difference between simply describing your community and actually POSITIONING it in your market to get more referrals.

And about that one question...

I want you to be able to answer before you attend another networking event, create another flyer, write another caption, pay for another ad, or develop another referral campaign....

K, friend???

Because if the market doesn't know what to remember about you, that may be affecting more of your marketing efforts to get referrals than you realize.

🎙️ Stop Blending In. Start Getting Referrals. is live on your favorite podcast platform and on our Youtube channel.

Link in the comments 👇

Listen to the new episode of Start With Occupancy.