Start With Occupancy Podcast

01/14/2026

It’s becoming way too normal to try to dim someone else’s light… just to feel brighter.

Here is the reality:

1. Two things can absolutely be true without cancelling each other out.

2. Different experience doesn’t mean invalid experience. It just means different. And that is good.

3. A snapshot does not tell the full story when it comes to people and their life experiences. Shared proximity doesn’t equal shared thinking.

4. It is ok to observe first, then form an opinion. Critical thinking is a skill. And, it is hard to do when one is on the defense.

5. Ask questions. Curiosity will take you further than critique ever will. It is an under-rated superpower. Ask: “Help me to understand…”

And here’s my favorite reminder:
The moon doesn’t compete with the sun. It reflects it. Different roles. Same purpose. 🌙☀️

The objective is the same.

So if you’ve ever been told your light is “too much,” translated as:

👉🏽 “She’s too confident.”
👉🏽 “She doesn’t know everything.”
👉🏽 “My experience is better.”
👉🏽 “She’s not qualified.”

Hear me…
If you can do a small thing, you can do a big thing well too…you got this!🫶🏽

Selah….my morning thoughts.💭 🧘🏽‍♀️

Happy Hump Day ♥️

01/13/2026

Families reach out to assisted living providers because something broke in their world.🥺

A fall.
A diagnosis.
A moment that made them realize they need more help.🙏🏽

And when they call you, they’re not shopping, or house hunting.🏡

They're hoping someone will understand the load of caregiving and weight of decisions that they are carrying.♥️

That’s why this episode matters.

Because following up in senior living isn’t a “sales task”. It isn’t another thing on the “to-do list”. 📝

It’s a representation of your attention to detail and the heart of your care.

It’s how families decide whether you’re just another option…

or the person who can walk with them through one of the hardest decisions of their lives.

🎧 Day 11 of Start With Occupancy is about building follow-up systems that don’t feel cold, rushed, or transactional, but steady, human, and responsive when families need it most.

If you’ve ever lost a move-in not because of your care, but because life got busy and time slipped…

this episode is for you.
👉🏽 Link in the comments

01/13/2026

Couldn’t agree more!

Please petition your state’s legislature across the nation to implement this.🙏🏽

The number of homelessness among aging adults is increasing….

The rising cost of maintaining a home with property taxes and homeowners insurance is one of the reasons.

**END PROPERTY TAXES AT 65.**

After decades of work,
raising families,
paying taxes,
and building communities—

Seniors shouldn’t be taxed out of the homes
they already paid for.

This isn’t a handout.
It’s respect.

👉 Let seniors age in place
👉 Let homes stay homes
👉 Let retirement mean security, not stress

A society is judged by how it treats those
who carried it for a lifetime.

01/10/2026

FINALLY….😰
Turning The Tide is revamped along with the entire Start With Occupancy Website…😵‍💫

What was supposed to be a one day freshen up, turned into a 5 day overhaul 🤦🏽‍♀️

But who will recieve the benefit of this? YOU!!!

Why? Because, the information you requested will continue to flow regularly and…

Instead of you trying to “catch” my social posts,

You now have dedicated channels to continue learning about senior living and assisted living marketing, sales and operations without algorithm interference 🙄😬😂

So order the pizza…(I’m all for the coffee, sip and read…but pizza is soooo much better 😉)

Bookmark the website on your browser (hint, weekly video snippets will be posted there)

…and let’s get ready for an amazing 2026!

FYI, stay tuned for the new post series here on the page…

BTW…The topics for the blog are directly from conversations I’ve had with you…

owners, sales professionals, and from caregiving family’s or the aging adults perspectives (hint…what they wish you knew as an owner).

So be sure to ask questions in the comments for more insights…your suggestion may just be in the next blog article or

The Newsletter….🤫
Whoops did I let the cat out the bag too soon?

Probably🫣

Link to the blog and website is below ⬇️
In the comments 👇👇👇

Here is the hint…it is about FOOD
My favorite topic 😂😂😂

12/31/2025

➡️ Final Post Of The Series:

The truth can change how you lead.😉

Over the past several days, I highlighted things that aren’t always easy to say out loud about assisted living…but they matter.

Not to criticize.
Not to discourage.
But to bring clarity to a business that carries REAL responsibility.

Because how you think about this work shapes:
👉🏽 how families experience care
👉🏽 how teams show up consistently
👉🏽 how you lead under pressure

These weren’t just marketing tips.
They were leadership truths.

If even one of these made you pause, rethink, or lead differently…
that’s the work I’m grateful to deliver.
It’s my mission.

Inspire Change. Impact Lives. Improve Outcomes.

And as we move toward 2026,
I hope you’ll join me
so it becomes OUR mission. Together.

Save this series.
Share it with someone building or leading a care home.

And if you want more conversations like this, stay close.

1. Follow me here. 🔔
2. Join the Facebook group 📲
3. Subscribe to the Youtube Channel 📺
4. Listen to the podcast 🎧

I try to make it easy for you…because…

This work deserves honesty…
and leaders willing to grow.♥️

12/29/2025

I want to start an assisted living for the elderly.
Where do I start?👇

12/29/2025

➡️ Uncomfortable Truth #7:
Families don’t move forward because they get more information…

they move forward when they get guidance on what to do with it.

Most of them already have brochures…
They’ve Googled everything.
They’ve talked to five different people
who all told them something different.

They’re not uninformed.
They’re overwhelmed.

And here’s the part no one says out loud:
When families feel overwhelmed,
they don’t move forward.

They freeze.

So how do many owners respond?
More features.
More paperwork.
More details.
More explanations.

Which creates…
More overwhelm.

You don’t earn trust by giving families more information.
You earn trust by giving them a clear path.

Show them what matters most.
Show them what to focus on.
Show them what comes next.

Information doesn’t build trust.
Guidance does.

Start giving them a path.👇

If you want to learn how to market with heart and get results…

Follow me. This is what I do.

Save this for later.
Share it with an owner friend who needs the reminder.

Join the Facebook Group…relaunching in January! 😊

Inspire Change | Impact Lives | Improve Outcomes

12/28/2025

📌Uncomfortable Truth #6:
You’re not building a real estate empire.
You’re running a healthcare business.

You bought a house.
You built a home.
You started a business.

But once you opened your doors,
you became responsible for the health, safety, and outcomes of people.

This isn’t real estate.
This is responsibility.

It’s not rental income with care added.
It’s healthcare with housing attached.

Families aren’t choosing a property.
They’re choosing people.
And your heart?
That’s the brand.

You can’t lead with square footage
and expect families to trust you with their loved one.

Run your home like a healthcare provider with:
Clarity.
Consistency.
Communication.
Compassion.

Real estate houses people.
Healthcare transforms lives.♥️

If you want to learn how to market with heart and get results…

Follow me. This is what I do.

Save this for later.
Share it with an owner friend who needs the reminder.

Join the Facebook Group…relaunching in January! 😊

Inspire Change | Impact Lives | Improve Outcomes

12/25/2025

Merry Christmas to all ♥️

12/24/2025

Said every resident I’ve ever met…
whether through their words or by their quiet example:

Make each moment count.
Even if that means creating new memories from scratch.

This season…
pause long enough to feel it.
Laugh long enough to remember it.
And love deep enough to carry it forward.

🎄 It’s not about the perfect holiday.
It’s about the meaningful one. 💚♥️💚

12/24/2025

We all start somewhere.😬
Maybe 🤔
Just maybe there is something waiting for you on the other side of fear…

For me, it was:
1. The ability to be present for my son
2. Learning new marketable skills
3. Spending quality time with friends
4. Traveling without the permission of others
5. Strengthening my faith walk

And…helping independently owned assisted living and aging-care focused companies to grow. 🙌🏽

Let this be an encouragement to you…

Sometimes you may forget your name in the midst of it, but never forget you mission 😉