Real Estate Excellence Podcast

Real Estate Excellence Podcast Top-ranked real estate podcast hosted by Tracy Hayes — featuring in-depth interviews with elite agents, coaches & industry leaders. New episodes weekly!

Available on all major podcast platforms. Based in Jacksonville, FL. (904) 814-9907

07/29/2026

Her second career was already decided. One friend changed everything.

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After 30 years in the Army, Colonel (Ret.) Traci Crawford had her transition mapped out: nurse practitioner school. She loved nursing. She loved taking care of people. Done deal.

Then a friend told her she should look at real estate. Her first answer was no.

But when she sat back and really looked at it, she saw the same mission — service, taking care of people, giving back to military families. Different uniform, same purpose.

Today she’s a top 1.5% agent nationwide with ONE Sotheby’s International Realty in Jacksonville.

Traci Crawford | NE FL Real Estate Advisor almost picked a completely different career. Agents — what did YOU almost do instead of real estate? Drop it below 👇

👉 Follow Tracy Hayes for weekly tips from top agents.

NEFloridaRealEstate StJohnsCounty VeteranRealtor MilitaryRelocation CareerChange SecondCareer ArmyVeteran RealEstateJourney TopAgentsFlorida RealEstateExcellence

Most agents sell a community. This one lives in it, serves on its welcoming committee, and has been walking its model ho...
07/28/2026

Most agents sell a community. This one lives in it, serves on its welcoming committee, and has been walking its model homes since she was a teenager.

🔗 tracyhayespodcast.com

In studio today with the broker and founder of Imagine Real Estate — Nocatee’s own, and one of the top 1% of agents in Northeast Florida.

She started in 1998 on the mortgage side, not as an agent. That means she learned how deals actually get financed before she ever wrote an offer. Over 240 transactions later, her clients call her The House Whisperer.

We got into the stuff most agents don’t talk about publicly. What buyers get wrong walking into a model home unrepresented. The full monthly number nobody adds up before they fall in love with a house. Why founding her own brokerage changed what she can do for a client. And what a psychology degree actually does in a negotiation.

This one drops August 5th.

Turn on notifications so you don’t miss it 🔔

Lisa Vernon - Imagine Real Estate — what’s the one thing you wish every buyer knew before they walked into a model home? Drop it below 👇

👉 Follow Tracy Hayes for weekly tips from top agents.

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07/27/2026

She doesn’t want a million followers. She wants a couple hundred people she can actually hug.

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Ask Holly Taylor why she loves real estate, and the money isn’t even the first thing she brings up.

It’s the relationships. Buyers and sellers who showed up at her house when her kids were born. The kind of connection that doesn’t happen at scale — it happens with a couple hundred people you actually know.

“I do feel like I’m still teaching every day, and I still feel like I get that fulfillment from helping people. It just looks a little different in real estate.”

Nine years as a teacher. Now leading The Taylor Team at Herron Real Estate in St. Augustine, closing $36 million a year. Same purpose, different classroom.

Holly Taylor | Real Estate Agent | St Augustine FL — what’s the real reason you got into this business? Drop it below 👇

👉 Follow Tracy Hayes for weekly tips from top agents.

NEFloridaRealEstate FormerTeacher RealEstateMindset WhyRealEstate RealtorLife TopProducerMindset CareerChange FloridaRealtor RealEstateCommunity RealtorsOfInstagram

07/24/2026

She didn’t want to knock on doors. So she found a better way.

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When Debora McCarty went full-time in 2022, she went through a Ninja Selling installation — and she calls it a breakthrough.

The Ninja Selling book. The podcast. The whole system built on one idea: relationships over cold outreach.

Note cards. Follow-ups. Reaching out in different ways when a client goes quiet. Not to chase the transaction — to stay connected to the person.

Consistency doesn’t mean doing more. It means doing the right things over and over.

Go follow Débora McCarty, Realtor in Jacksonville 👏 What’s the one book that actually changed how you run your business? Drop it below 👇

👉 Follow Tracy Hayes for weekly tips from top agents.

StJohnsCountyRealEstate NEFloridaRealEstate FloridaRealtor NinjaSelling RealEstateCoaching TopProducerMindset RealEstateMindset RealEstateSuccess RealEstateTips TopAgentsFlorida

Nine years in a classroom. Zero real estate experience. Then she closed $36 million in one year.🔗 tracyhayespodcast.com/...
07/22/2026

Nine years in a classroom. Zero real estate experience. Then she closed $36 million in one year.

🔗 tracyhayespodcast.com/333

Holly Taylor leads The Taylor Team at Herron Real Estate in St. Augustine — and she’s not just closing deals, she’s solving the problems agents skip over.

In this episode, Holly breaks down the CDD vs. HOA fee confusion that trips up buyers relocating here, the homestead exemption deadline that costs new owners real money every year, and why VA loan offers still get treated like a red flag when they shouldn’t be.

She also walks through what a military family’s 6-week PCS timeline actually looks like on her end, what to know before buying in SilverLeaf right now, and how she’s writing winning offers in a market where only 9% of homes sell over asking.

If you’re working with buyers, sellers, or relocating families in St. Johns County, this one’s worth your time.

Holly Taylor | Real Estate Agent | St Augustine FL — have you had a client get blindsided by a CDD fee? Drop it below 👇

👉 Follow Tracy Hayes for weekly tips from top agents.

StJohnsCountyRealEstate NEFloridaRealEstate FirstTimeHomeBuyerFlorida RelocationFlorida NewConstructionFlorida HomeBuyingTips RealEstateTips FloridaRealEstate FloridaRealtor RealEstateCommunity

She moved from the Northeast to The Villages before she ever had a license — now she’s closed over $110 million and 300+...
07/21/2026

She moved from the Northeast to The Villages before she ever had a license — now she’s closed over $110 million and 300+ deals without spending a dollar on ads.

In the studio today with Robyn Cavallaro of Florida Realty Investments. Every single client she has traces back to one thing: her YouTube channel.

No Zillow. No paid leads. No print ads. Just education — bonds, fees, MLS vs. VLS, the stuff most agents skip and most buyers never hear until it’s too late.

This episode goes deep on how she built a $110M pipeline with a phone and no production budget.

🎙️ Episode goes live July 29 — set a reminder.

Robyn Cavallaro REALTOR what’s the first thing you tell a buyer moving from the Northeast? Drop it below 👇

👉 Follow Tracy Hayes for weekly tips from top agents.

CentralFloridaRealEstate FloridaRealtor RealEstateInvesting RealEstateContent YouTubeMarketing RealEstateTips RealtorLife RealEstateMarketing RealEstate Realtor

07/20/2026

“If I can do my work anywhere, I can be successful anywhere.”

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Debora McCarty loves Watson Realty. But she’s not waiting for her brokerage to hand her success.

Her mindset: it doesn’t matter what the brokerage can give her, or what she expects it should give her. The work is hers. The results are hers.

That’s why she became a broker associate — so she’d never depend on someone else to tell her if she was doing it right.

Agents: too many of you are blaming your brokerage for a slow year. Debora’s take is the reset you need.

Go follow Débora McCarty, Realtor in Jacksonville 👏 Agree or disagree — does your brokerage make or break your business? Drop it below 👇

👉 Follow Tracy Hayes for weekly tips from top agents.

StJohnsCountyRealEstate NEFloridaRealEstate FloridaRealtor TopAgentsFlorida TopProducerMindset RealEstateMindset RealEstateSuccess RealEstateTips RealEstateCoaching WatsonRealty

07/19/2026

Selling homes is the end product. The beginning product is the grief.

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Most agents walk into an inherited property situation the same way they walk into any other listing. Price it. Market it. Sell it.

And then it gets withdrawn.

Because the estate was never opened. The heirs never all signed. The title has a defect no one checked for. And now your client is out inspection money, due diligence fees, and months of their life.

Tammy Legette has 26 years of experience and she’ll tell you straight — inherited property is a totally different animal. The families aren’t just sellers. They’re grieving. And if you don’t understand what has to happen before that house ever hits the MLS, you’re going to cost that family more than just the deal.

Know the steps. Or refer it to someone who does.

Follow Tammy Barbour Legette for more on probate real estate and inherited property.

Have you ever had an inherited property listing fall apart mid-transaction? What happened? Drop it below 👇

👉 Follow Tracy Hayes for weekly insights from top agents and industry leaders.

MecklenburgCounty ProbateRealEstate InheritedProperty EstatePlanning RealEstateTips GenerationalWealth DeedFraud TopAgentMindset RealEstateEducation ListingAgent

07/19/2026

Real estate is more than selling a house. It’s a story for each family.

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I asked Colonel (Ret.) Traci Crawford one last question to close the episode: why do you love real estate?

Her answer is the foundation of her entire business.

She meets families at one of the most challenging periods of their life. And she believes the job is bigger than the transaction — it’s creating new lifetime memories that will live on forever.

That’s not marketing copy. It’s literally the name of her brand.

Traci Crawford | NE FL Real Estate Advisor why do YOU love real estate? Agents, drop your answer below 👇

👉 Follow Tracy Hayes for weekly tips from top agents.

NEFloridaRealEstate PonteVedraRealEstate StJohnsCounty VeteranRealtor MilitaryRelocation WhyRealEstate RealEstateStories LifetimeMemories TopAgentsFlorida RealEstateExcellence

07/13/2026

“We sell lifestyles.” Most buyers don’t realize St. Johns County and Duval County are two completely different decisions.

Debora McCarty of Watson Realty doesn’t tell her clients where to live — she asks the questions that reveal it. Schools? Beach? NAS Jax or Mayport commute? The answer decides the county.

Full episode with Debora is live now 🎧
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Follow Débora McCarty, Realtor in Jacksonville for Jacksonville & St. Johns expertise.

What made you choose your county — schools, commute, or lifestyle? Drop it below 👇

👉 Follow Tracy Hayes for weekly tips from top agents.

JacksonvilleRealEstate NEFloridaRealEstate FloridaRealtor DuvalCounty HomeBuyingTips RealEstateTips FloridaHomeBuyers TopAgentsFlorida RelocationFlorida RealEstateSuccess

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