Missouri Broadcasters Association

08/06/2025

📣 NEW P1 Learning SESSION STARTS SEPTEMBER 15TH!
P1 Plus is not just another training. It's a launchpad for new sellers. This 7-week, grant-funded program delivers one-on-one coaching, real-world assignments, and early wins.
💰 $685 value, fully covered by the MBA
🎯 Proven results: Over 25% of students close deals before graduating
📅 Enroll now → https://p1learning.com/p1-plus-sign-up

08/04/2025

“'Local talent creates loyalty,' says Emily Holtzclaw, SMI Media Assistant and on-air personality for Cumulus Media AC KPLA (101.5) and adult alternative KBXR (102.3), both in Columbia, MO. 'We want the channels we’re advertising in to have a sense of trust for the listeners, so they will try what we tell them to try,'..."

For advertisers, local DJs are the bridge between the community and the brand, says StrategicMedia. “Local talent creates loyalty,” says Emily Holtzclaw, on-air personality for Cumulus Media’s KPLA and KBXR,

07/31/2025

REGISTRATION NOW OPEN!

This event was so successful last year that we're bringing it back! Mark your calendars for Tuesday, September 16.

Learn from Cardinals’ beat reporters and broadcasters, including the Voice of the Cardinals and MBA Hall of Famer, John Rooney. Session topics include play-by-play, reporting, interviewing, working a beat and more.

This event is open to college students enrolled in a broadcasting-related major, MBA member stations and non-member broadcasting professionals.

REGISTRATION DEADLINE IS SEPTEMBER 2. PLEASE BOOK NOW, AS SPACE IS LIMITED!

One fee covers all sessions, lunch and a ticket to the game!

Students: $10
MBA professional members: $25
Non-member professionals: $50

You can read more and register on this page: https://www.missouribroadcasters.org/event/sportscasters-forum/

07/31/2025

MBA members: Join Paul Weyland for a high-impact webinar complete with actionable strategies to help you close fourth-quarter deals and carry momentum forward. We’ll explore proven techniques to attract holiday advertisers across Christmas, New Year’s, and other key celebrations, as well as practical insights for driving both time-sensitive and long-term campaigns. Whether you’re boosting billings or building advertiser value, this session will equip you to lead with confidence and deliver results.

This webinar is free for our members!

Click here for more information and a link to register: https://www.missouribroadcasters.org/event/finish-strong-start-bold/

07/30/2025

It was an honor to join MBA Chair-elect Alicia Elsner and the KSDK News team to celebrate MBA Hall of Famer Art Holliday's 46th anniversary (to the day) at the station. Both the City and the County proclaimed today Art Holliday Day!

Congratulations, Art, on a career that has been remarkable and impactful on so many levels, and best wishes as you head into retirement in a few weeks!
-CM

07/30/2025

We had to hop out of the MBA office this morning to get a look at the sky!

07/29/2025

MBA members: You're invited to a special (free!) live training event on Monday, August 5th at 2 PM with Amanda from the Ten-Minute Trainer Network! This 30-minute session is a follow-up to her True Colors video series and will focus on how companies can use the True Colors personality framework to lead more effectively, manage teams with confidence, and build stronger workplace communication.

Whether you’ve already watched the video series or are just getting started, this live event will bring the content to life with real-world strategies and live Q&A.

Don’t miss this opportunity to turn personality insights into leadership success! Click here to register: https://www.tenminutetrainernetwork.com/programs/live-bringing-true-colors-to-live

07/24/2025

"The findings reinforce AM/FM’s central role in the daily audio habits of Americans, even amid mounting competition from subscription-based and algorithm-driven platforms."

Edison Research's Q2 2025 survey shows AM/FM radio still commands the largest single share of daily audio time.

07/23/2025

The Eighth Circuit vacated the TV duopoly rule today, but delayed making the order effective for 90 days to give the FCC an opportunity to present any additional evidence to support the rule. If the elimination of the duopoly rule goes into effect, the 39% national cap rule would remain as the only major limitation on TV station ownership.

A federal appeals court upheld the FCC’s decision to retain local radio ownership rules, rejecting broadcaster arguments that the agency ignored digital competition and steep declines in ad revenue. The

07/23/2025

It was great to catch up with Ron Petersen, Jr. at MBA member stations KDMO/KMXL in Carthage. The team here is gearing up for another busy season of high school sports play-by-play!
-CM

07/21/2025

Great work by the Ozarks Dynacom team in Branson! It's this type of community service that sets local broadcasters apart from all other media.

Ozarks Dynacom and its five Branson, MO, stations raised $87,851.32 during its 2025 Children’s Miracle Network Hospitals Radiothon.

07/18/2025

Congratulations and best wishes to Kay Quinn!