09/29/2026
On a December morning in 2004, Dave Dahl walked out of Oregon State Penitentiary carrying everything he owned in a plastic bag. He was 41 years old, and this was the fourth time he had been released from prison.
By then, Dave had spent 15 years behind bars, through his twenties and thirties, for drug possession, burglary, assault, and armed robbery. The mistakes were his, and so was the time he served. But now that he was free again, he faced another problem. Nobody wanted to hire him.
His tattoos carried stories that most employers didn't want to hear, and his criminal record was longer than many job applications. To most people, he looked like a statistic or a warning rather than someone worth giving another chance.
The one person who believed otherwise was his brother, Glenn.
Glenn had taken over the family bakery, NatureBake, which their father had started years earlier. It wasn't a glamorous business, but it was honest work. Glenn offered Dave a job because he was family. Dave would mix dough, clean pans, and show up at four in the morning. It wasn't charity disguised as an opportunity. Glenn simply gave his brother a chance to work when almost nobody else would.
Something unexpected began to happen inside that bakery.
Dave stopped destroying himself. For the first time in years, he had somewhere to put his energy that wasn't hurting him. He began experimenting with bread, adding organic whole grains, seeds, and other dense ingredients that weren't common in the bread aisle. It wasn't soft, heavily processed bread. It was something different, made for people who wanted something more substantial.
In 2005, Dave went to Glenn with an idea for a new product line. He wanted to call it Dave's Killer Bread.
Then he made a suggestion that stopped his brother in his tracks.
Dave wanted his mugshot on the front of every loaf.
He didn't want to hide his past or clean up the story. He wanted his face right there on the package, with the full story printed on the back—the prison sentences, the mistakes, and the second chance. He wanted it all out in the open.
People in the industry told them it was a terrible idea. Nobody would buy bread from a convicted felon, they said. Putting his criminal history on the package would destroy the business before it even had a chance.
They were wrong.
People didn't buy Dave's Killer Bread in spite of his past. His past became part of the reason they connected with it. They saw someone who had reached the bottom, admitted what he had done, and managed to rebuild his life. The bread became a visible reminder that a second chance could be real.
And the bread itself wasn't a gimmick. It was dense, flavorful, and packed with seeds and whole grains. Dave had created something he believed in, and he had plenty to prove.
Within a year, Dave's Killer Bread had become the top-selling organic bread in Portland. Within five years, it was being sold in stores across the country.
Then, in 2015, Flowers Foods acquired the company for $275 million. The man who once couldn't get anyone to hire him had helped build a business worth a quarter of a billion dollars.
But Dave didn't simply take the money and walk away.
He had another idea.
Before the sale, he had created a hiring program built around second chances. He intentionally hired people coming out of prison, including men and women with criminal records who were being rejected by other employers. He gave them training, fair pay, and something just as important: the feeling that they mattered. Their past didn't have to determine what came next.
Hundreds of people were given the opportunity to rebuild their lives through the bakery.
But Dave's story didn't become simple just because he became successful.
For years, he had been living with undiagnosed bipolar disorder. The structure and purpose he found at the bakery helped him keep it under control. But after he stepped away from the company, that stability disappeared. He eventually went through a mental health crisis that nearly destroyed him.
And once again, Dave chose not to hide.
He began speaking publicly about his mental illness. To him, hiding it would have been no different from hiding his criminal past. If honesty mattered when talking about his mistakes, it had to matter when talking about his struggles too.
"You are not your worst mistake," he tells people. "Your past does not define your future."
Dave's Killer Bread remains on store shelves, with Dave's tattooed, bearded face still on the packaging and his story still printed on the back. Somewhere, there is always someone walking out of a correctional facility carrying everything they own in a plastic bag, convinced that the world has already decided who they are.
Dave Dahl's story is a reminder that it hasn't.
Your past may be where your story began, but it doesn't have to decide where it ends.