12/11/2025
Metricool analyzed 39 MILLION posts and the tea is… reach is down, engagement is down, and the number of posts has basically doubled. If Instagram feels more crowded than usual, it’s because it is.
This isn’t your cue to abandon Instagram. It is your cue to stop treating it like your entire marketing plan.
Saturation just means you need more than one door for people to find you. Pinterest. Email. Website SEO. Long-form content. Whatever fits your business… use it.
Because relying on Instagram alone right now? Bold choice. Risky choice. Would not recommend.
Drop a “yep” if this explains the chaos you’ve been feeling on IG lately.