Virgova Social

Virgova Social Vital Growth. Bright Visibility. VIRGOVA. We help fitness studios, gyms, and wellness businesses grow online with social media marketing.

Contact us at [email protected]. Visit www.virgova.com for more info. At VIRGOVA, we specialize in crafting impactful digital and social media marketing strategies that connect brands with their audience on a human level. Since our founding in 2022, we've been dedicated to creating marketing that speaks to the heart—building bridges between brands and consumers through shared passions and authentic

stories. Our team of passionate, forward-thinking visionaries, clear communicators, and data-driven strategists work tirelessly to deliver innovative and tailored experiences. We're committed to building meaningful relationships that resonate and drive actual results. While our headquarters are in North Bend, Oregon, we're excited to announce the opening of our new office in Maui, Hawaii. From this beautiful new location, our remote team collaborates with businesses across the United States, bringing brands to life from coast to coast.

What do I wish I knew before starting my business?That you have to start.Your friends and family might not support you.A...
09/04/2025

What do I wish I knew before starting my business?

That you have to start.
Your friends and family might not support you.
And that’s okay.
You have to be your own biggest cheerleader.
Cheer the loudest for yourself.
Even when no one else is in the stands.

It’s one of the most eye-opening lessons I’ve learned.

So for those of you who feel unseen
I see you.

Hear me outI saw this example on social media the other day:Let’s say you’re a real estate agent and you post,“I’m a rea...
09/03/2025

Hear me out
I saw this example on social media the other day:
Let’s say you’re a real estate agent and you post,
“I’m a real estate agent. I help people buy homes.”
That’s… fine. But it’s vague.

Instead, you could say:
“I’m a licensed realtor in [state], specializing in military relocations to [specific county/town]. I help military families transition smoothly into their new homes.”

See the difference?
Now, when someone in that exact situation searches online, you’re the clear expert.

Specificity builds trust.
And trust attracts the right people.

A growing follower list feels good but it’s not the only (or even the best) way to measure social media ROI.If you want ...
09/02/2025

A growing follower list feels good but it’s not the only (or even the best) way to measure social media ROI.

If you want to understand what’s working truly, here are four key metrics to track:
1️⃣ Online Traffic
Use Google Analytics or built-in platform insights to see how much traffic your content drives to your website.
Track visits, page views, time on site, and conversions.
Compare engagement metrics with competitors.

2️⃣ Return on Investment (ROI)
Make it measurable:
Create unique landing pages or promo codes specifically for your social followers.
Correlate sales spikes with campaign launches or promotions.

3️⃣ Sales Lead Generation
Ask new leads how they found you.
Track the percentage of total leads that come from social media.
Identify which platform brings the highest-quality leads.

4️⃣ Customer Service Impact
Measure the cost per issue resolved on social media versus phone or email.
Don’t forget peer-to-peer help in your comments and community.

💡 Pro Tip: Consistent listening, tracking, and tweaking will keep your strategy improving month after month.

People always ask me, “How do you stay so organized with social media?”Here’s the exact process I use for myself and our...
09/01/2025

People always ask me, “How do you stay so organized with social media?”

Here’s the exact process I use for myself and our Virgova clients. It’s simple, repeatable, and it works.

✨ Step 1: Brainstorm 20 Topics
We plan 20 posts per month for each client. I start by jotting down ideas that align with their brand, audience, and goals.

✨ Step 2: Client Review
We check in. Clients give feedback, add their input, and we collaborate to make sure every post reflects their voice and vision.

✨ Step 3: Assets
Now the real work begins. I review their Google Drive or brand folder, pulling photos, graphics, and videos that match the planned topics.

✨ Step 4: Captions + Hashtags
This is where the strategy comes in. I craft captions that connect, educate, or inspire, optimizing each with the proper SEO hashtags.

✨ Step 5: Final Approval
One last check with the client to make sure everything feels aligned and authentic.

✨ Step 6: Schedule the Month
We plug everything into our scheduler and let it run. This keeps content consistent and stress-free.

That’s it. No complicated funnel. Just clarity, collaboration, and consistency.

If you’re posting on the fly, ghosting your audience for weeks, or wondering why your content isn’t clicking... it’s not...
08/30/2025

If you’re posting on the fly, ghosting your audience for weeks, or wondering why your content isn’t clicking... it’s not you, it’s the lack of strategy.

With 3+ years managing social media for small businesses, we know how to help you:
✨ Show up consistently and confidently online
✨ Share content that actually connects with the right people
✨ Free up your time so you can focus on what you do best
✨ Turn casual followers into real, paying customers

Your business has a story worth sharing, let’s make sure people hear it.

📩 EMAIL us to start building a social media presence you’re proud of at [email protected]

One way to connect with your audience without always selling is just to be yourself. Write captions and posts that feel ...
08/29/2025

One way to connect with your audience without always selling is just to be yourself.

Write captions and posts that feel like you. Social media is about being social, right?
Starting conversations, making people think.

Now, here’s the hard part: when you look at your page, who do you want people to see? Who are you?

Studies show it’s way more complicated to write about yourself than for others. That’s true for me.

Writing for my clients is easy because I know their brand vibe. But writing about myself? Yikes!

So, if you’re struggling, you’re not alone. The best way to connect is just to be real. Hard? Yes. But it’s worth it.

Social media isn’t just about algorithms, it’s about people.It’s built on sociology and psychology more than technology....
08/28/2025

Social media isn’t just about algorithms, it’s about people.
It’s built on sociology and psychology more than technology.
The platforms may change, but human connection, trust, and storytelling will always be at the heart of it.
If you want to win on social, understand people first… the tech will follow.

My favorite tool for social media management?Canva.I use it for everythingbusiness documents,social media posts,presenta...
08/27/2025

My favorite tool for social media management?
Canva.
I use it for everything
business documents,
social media posts,
presentations.

I’ve tried other apps,
but Canva is simple.
User-friendly.
And it just works.
Every business should have a Canva account.
It’s one of the easiest ways to create content

When I first started my business,I was a general Virtual Business Assistant.I leaned into my strengths in business admin...
08/26/2025

When I first started my business,
I was a general Virtual Business Assistant.
I leaned into my strengths in business administration
After all, I do have my Master’s in Business Administration.

But over time, I noticed something.
I was doing a lot of social media work for my clients
And I was good at it.
I loved creating.
I loved designing.
So I decided to niche down and focus on social media management.

It felt natural.
It felt easy.
And it lit me up.
That’s actually where my business name Virgova, comes from
Virgo (my zodiac sign) + VA (Virtual Assistant).
It was simple.
It worked.
And it became the starting point for what I do today.

Shoutout to my colleague, Jenn Holmberg We’ve been working together for almost three years now on social media projectsA...
08/25/2025

Shoutout to my colleague, Jenn Holmberg
We’ve been working together for almost three years now on social media projects

And she’s genuinely one of the best people to collaborate with.
She’s easy to work with.
She gets the job done.
She knows what she wants.
And we communicate well, something that’s incredibly important to me.

We first met in 2021 while training Jiu-Jitsu,
and soon realized we were building the same type of business.
So we decided to collaborate on projects, and it’s been the best move.

Two brains are better than one when it comes to creativity…
And I wouldn’t have it any other way.

Someone asked me how to boost a post on Instagram 👀 Sooo…I went ahead and put together a quick 3-step tutorial for you (...
08/25/2025

Someone asked me how to boost a post on Instagram 👀

Sooo…I went ahead and put together a quick 3-step tutorial for you (because if one person’s asking, I know others are wondering too 😉).

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Kahului, HI
96732

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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