10/08/2025
We had the privilege of producing this anthem video for Southwest Michigan Perinatal Quality Improvement Collaborative (SWMPQIC), an organization devoted to improving outcomes for mothers and babies across our region.
Through heartfelt stories and big-picture context, the video shows why their work matters — because health disparities still affect many in our communities, and real change takes people, systems, and compassion.
“Even now, there are STILL disparities disproportionately affecting birthing people and babies of color, folks who are low income, and certain zip codes.”
We’re deeply grateful to SWMPQIC for trusting us with this project.
Credits:
Director: Emma France
Producer: Sarah Kutchinski
DP & Colorist: Landon Lacey
Editor: Gabriel Walker
Audio Mix/Master: Gordon van Gent
Please share this video to help raise awareness about maternal and infant health in Southwest Michigan.