Overneath Creative

05/29/2026

Behind the scenes on a fun new video directed by Zach Noonan for the bgc_greaterkzoo as they open their brand new building in June.
I'm not entirely sure why Zach and Reid look like they're about to start an anime fight sequence under the basketball hoop... but... ya know... things happen on set.

Featuring .reid and the crew.

05/20/2026

Dun dun na naaaa! 🎺
You thought the 2025 WMU Student Vignette was great… now it’s time for the 2026 edition.

Each year, we have the privilege of creating the student vignette film shown during commencement at Western Michigan University. It’s always a meaningful project for our team, not only because of the stories being told, but because many of us are Broncos ourselves.

Congratulations to all the 2026 graduates. We’re proud of you, and proud to be part of the Bronco community. 🤎💛

Directed by Emma France
Produced by Daniel Isabella
DP + Color: Reid Petro
Audio + G&E: Gabriel Walker and Aidan Ralko
Edited by Gabriel Walker
Audio Mastering: Gordon van Gent

05/13/2026

Some frame selects from our recent campaign with for .

Big shout out to Drew Raklovits and Reid Petro for building such strong visual moments throughout the campaign.

Client:
Agency:
Director:
DP: .reid

05/11/2026

It’s time to say goodbye to our intern, ... 😢

So we gathered together.
We hung our heads.
We said our goodbyes.

But Aidan had a gift for each of us: a simple envelope.

Inside was a copy of his signed full-time job offer. 😌

So long, Aidan Ralko, part-time intern.
And welcome Aidan Ralko, Assistant Shooter + Editor at Overneath Creative.

Over the last year, Aidan showed us through his actions, his words, and his work ethic that he belonged here, both creatively and culturally. We’re excited to officially keep him around.

05/08/2026

Life can change in an instant.

This next spot in our recent campaign with for leans into that idea through a series of grounded, everyday moments, showing how quickly routines, relationships, and perspective can shift after an injury.

The visual goal was to create environments that feel lived in and familiar while still carrying an elevated cinematic look. Warm homes, natural interactions, physical therapy moments, and shifting voice-overs that move us from one character’s perspective to the next before finally arriving with Tim Holland from FallLaw.com.

Shout out to .reid and the camera team for crafting nuanced spaces and perspectives throughout this one.

And of course, shout out to Timothy and that million-dollar smile. The cast from brought so much warmth and humanity to the spot.

Client:
Agency:
Director & Editor:
Producer:
1st AD:
AP:
Executive Producer (Overneath):
Executive Producer (Drive): Corey Barkach
Writers & Creative Directors: Hollie Clement, Steven Toth
DP: .reid
1st AC:
DIT + Slate:
Gaffer:
Key Grip:
Best Boy Swing: Matt Ryan
Production Sound, Mix & Master:
Production Design / Set Dressing:
Wardrobe + H&MU:
Locations: Jane Walcott
PA / BTS:
PA:
Color:
Cast:
Featuring: Tim Holland

05/01/2026

There are some awards that mean more.
While we are proud of the video we produced, more than anything, we hope it helps Bronson Sexual Assault Services provide support and advocacy for those living with the pain of sexual assault. https://www.bronsonhealth.com/services/sexual-assault-services/services/

Bronson Health Foundation

04/29/2026

Ketchup on a coney. Detroit-style pizza that isn’t square.Those are jokes. Slipping and falling is not.“Not A Joke” was a fun one to bring to life with Drive Creative. We filmed inside a fully running Grand Coney on Michigan Street and built a simple living room moment around Tim and a pizza box, everything had to move quickly and feel real.In :30, every performance had to land instantly, from the bored waitress to the sleazy lawyer to the concerned client.Big shout out to Reid Petro and the team for the look, and Drew Raklovits for bringing it all together with the right tone and pacing.Client: Michigan Slip and FallAgency: Drive CreativeDirector & Editor: Drew RaklovitsProducer: Sarah Kutchinski1st AD: Emma FranceAP: Daniel IsabellaExecutive Producer (Overneath): Gordon van GentExecutive Producer (Drive): Corey BarkachWriters & Creative Directors: Hollie Clement, Steven TothDP: Reid Petro1st AC: Emily CameronDIT + Slate: Gabriel WalkerGaffer: William “Vinny” WalshKey Grip: Scott AndersonBest Boy Swing: Matt RyanProduction Sound, Mix & Master: Blaine BrownProduction Design / Set Dressing: Mad PropsWardrobe + H&MU: Angie MillerLocations: Jane WalcottPA / BTS: Zach NoonanPA: Aidan RalkoColor: Brian StrombeckCast: Unique Models and TalentFeaturing: Tim Holland

04/28/2026

An honor and a privilege.

Sexual Assault Services is honored to recognize Overneath Creative with the Betty Christ Memorial Award for Outstanding Community Advocacy.

Overneath Creative went above and beyond by donating their time and talent to create a powerful and moving SAS Anthem Video that brings our mission to life. This video does more than tell people what we do, it helps our community understand the impact of our services, and most importantly, it sends a clear message to survivors: We are here for you. Today. Tomorrow. Always. The SAS Anthem Video required an incredible investment of time, creativity, heart, and patience. That kind of partnership matters, and it makes a difference.

This award is named in honor of Betty Christ, a passionate and dedicated community advocate who helped lay the foundation for SAS, SANE, and the Child Advocacy Center. Betty would have loved this video and the care, intention, and purpose behind it.

Thank you for helping us share our mission and for standing with survivors.

View the SAS Anthem Video created by Overneath Creative by following this link
https://www.youtube.com/watch?v=YXeYBrW83Gg&t=3s