Overneath Creative

Overneath Creative Overneath is a Kalamazoo, Michigan based visual production agency. VIDEO | ANIMATION | COLOR Find the Heart. Move People. Inspire Action.

Our team of directors, producers, production crew, and editors focus on concept-to-delivery video content. Through Exceptional Visual Content

10/08/2025

We had the privilege of producing this anthem video for Southwest Michigan Perinatal Quality Improvement Collaborative (SWMPQIC), an organization devoted to improving outcomes for mothers and babies across our region.

Through heartfelt stories and big-picture context, the video shows why their work matters — because health disparities still affect many in our communities, and real change takes people, systems, and compassion.

“Even now, there are STILL disparities disproportionately affecting birthing people and babies of color, folks who are low income, and certain zip codes.”

We’re deeply grateful to SWMPQIC for trusting us with this project.

Credits:
Director: Emma France
Producer: Sarah Kutchinski
DP & Colorist: Landon Lacey
Editor: Gabriel Walker
Audio Mix/Master: Gordon van Gent

Please share this video to help raise awareness about maternal and infant health in Southwest Michigan.

10/01/2025

Behind the scenes of our Haworth College of Business campaign: editing 68 deliverables across 17 programs took serious organization. 🎬

Here’s how our editor, Gabriel Walker, kept the process efficient with Adobe Productions in Premiere:

“The Haworth College of Business project was a fun logistical puzzle to put together. With 17 programs and four deliverables per program, there were a lot of moving parts. To streamline the process and allow multiple editors to work simultaneously, we set it up as an Adobe Production within Premiere. A Production is essentially a container for several projects at once, which allows shared assets and visibility into who’s in the project at any given time. That setup made it possible to edit everything efficiently while keeping ourselves organized.” – Gabriel Walker, Editor

09/25/2025

From our producer’s chair 🎬 — here’s Emma France on what it took to bring this WMU Haworth campaign to life:

“In this collaboration with Haworth College of Business, we created 17 video packages centering on a student from each degree program. In total, we finalized 68 deliverables (102 if we want to count our caption files)!

To help schedule production efficiently, we took a template approach for each video outline. It was important for each story to have unique elements that spotlight the student, while maintaining cohesion across the campaign.

During the pre-pro stages, I lived off of a master spreadsheet and separate calendar to keep all of the moving parts in one spot — things like course schedules, can’t-miss events, and full-time jobs. Authenticity was a crucial element of this campaign, so we were keen on filming events as the students were living them. With the help of a smaller gear package and minimal crew, we built an adaptive production schedule that centered on those milestones and still left room to capture those special filler moments along the way!”

Team: Drew Raklovits, Emma France, Landon Lacey, Gabriel Walker.
Partner: WMU Haworth College of Business.

“Overneath Creative has been a great place to jumpstart my career. I was able to get hands-on learning on multiple aspec...
09/18/2025

“Overneath Creative has been a great place to jumpstart my career. I was able to get hands-on learning on multiple aspects of the video production industry–I spent much of my internship doing editing, prep, and grip work, all of which was with real clients with real needs. My experience wasn't a simulated experience some get in big corporate internships, I was working in the industry straight up. ” - Gabriel Walker, Editor - Former Intern

The talent and versatility of our team never ceases to amaze. While we often collaborate with incredible contractors and...
09/16/2025

The talent and versatility of our team never ceases to amaze. While we often collaborate with incredible contractors and specialists, sometimes our own crew jumps in and flexes their many hats. This week was one of those times—everyone leaned into their skills to make it happen, and the results speak for themselves.

I was told these shots might have too much Emma… but we say you can never have too much Emma. 😉

Crew:
🎥 DP – Reid Petro
🎬 Director – Drew Raklovits
📸 AC – Emma France
🎥 B-Cam/Grip – Zach Noonan
🎧 Audio – Gordon van Gent
📋 Producer – Sarah Kutchinski

“I was completely enriched by the internship experience — so much so that it directly led to my first professional gig a...
09/12/2025

“I was completely enriched by the internship experience — so much so that it directly led to my first professional gig as a Producer and eventually Director. Under director Drew Raklovits’ mentorship, I learned so much from his creativity + expertise that helped me elevate my production skills in every project phase. From on-the-fly gigs to fully crewed sets, you can expect to get a wide variety of experience here!”

- , Producer + Director
Former Intern

Want in? Visit overneath.com/careers to apply.

👑

09/11/2025

Less “produced.” More real—by design.

104 deliverables across 17 programs, built vertical-first (9×16) to meet students where they scroll. For WMU Haworth, we leaned into “strategic authenticity” - choices that put story over sheen to feel authentically student-made. We’ll share more over the next few weeks, including perspectives from the Director, Producer, and Editor on how this came together.

Team
Creative Director: Drew Raklovits
Producer: Emma France
DP: Landon Lacey
Editor: Gabriel Walker
Partner: Haworth College of Business & Western Michigan University

09/08/2025

Bronco athletics doesn’t just win games—it moves our community.
We partnered with WMU Athletics on a fast-turn video built from hundreds of WMU sports moments, voiced by top athletes and finished with custom graphic treatments. Proud to help tell this story of impact in Kalamazoo.

Edit: Zach Noonan
Creative Director: Drew Raklovits
Huge creative input from the WMU Athletics team—thank you!

What WMU moment makes you most proud? Tell us in the comments. ⬇️

An interview setup we’re proud of! 🎥“Our goal was to create simple but striking interviews. During our scout we fell in ...
09/03/2025

An interview setup we’re proud of! 🎥

“Our goal was to create simple but striking interviews. During our scout we fell in love with this background. It is grand and adds a lot of depth! As for the lighting we wanted a creamy soft and very flattering look. By using a soft inifimat through a silk 8x8 we were able to achieve that look. Fill was aided by the natural light and a Aputure nova just under camera to give a beautiful eye light and lower contrast. Lastly we wanted to high light the subject’s hair and help separate them from the background. This was achieved with a Amaran F22C with heavy diffusion on a boom arm just off camera right.” - Reid Petro, Director of Photography

NOW HIRING! overneath.com/careersWe’re looking for someone with the skills and passion to take video projects from conce...
08/22/2025

NOW HIRING! overneath.com/careers

We’re looking for someone with the skills and passion to take video projects from concept to completion. Someone who thrives on building production schedules, managing teams through production and post, and taking incredible care of clients—while also having the creative chops to pull together a clean, compelling edit.

At Overneath, you’ll join our team of producers to help lead projects from start to finish—understanding the needs of every stage of a production, staying cool under pressure, and turning creative chaos into a well-oiled machine. And when the shoot wraps, you’ll step into the edit bay to assemble cuts that wow both directors and clients.

This hybrid Associate Producer + Associate Editor role means supporting productions from planning to delivery. Coordinating crews, managing timelines, and jumping into post when needed. You’ll also have the chance to help shape the ground floor launch of Overneath’s new service, OnCall Content. If you’re looking for a fresh start or a new direction in your film career, this might be the role you’ve been waiting for.

Apply now at: https://overneath.com/careers/

05/31/2025

Address

4000 Portage Street GL2
Kalamazoo, MI
49001

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