Overneath Creative

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Overneath Creative

Overneath is a Kalamazoo, Michigan based visual production agency. VIDEO | ANIMATION | COLOR Find the Heart. Move People. Inspire Action.

Our team of directors, producers, production crew, and editors focus on concept-to-delivery video content. Through Exceptional Visual Content

01/08/2026

New Work 🎬✨
ZEISS | 100 years in the USA

This was the primary campaign film for that milestone. One piece meant to carry a century of work forward, not just look back.

We blended new footage with archival material to tell the story. A few highlights from the process 👇

• Period scenes built on virtual production, including a 1920s New York City and a 1950s science lab with early ZEISS microscopes
• Portraits across industries their work touches every day
• A future-facing final chapter where things get a little more imaginative
• A shoot day at the ZEISS Innovation Center in California, filming real ZEISS staff doing real work that’s actively shaping the future

We use ZEISS lenses all the time and their lenses have been used to make some of the most iconic images ever captured. Films. Science. Space. Everyday life. Being trusted to help tell a piece of that story felt right at home in what we do.

On to the next hundred! 💯

Directed, Edited & Sound Design: Drew Raklovits
Creative Development: Brian Wrensen
Writer: Ann Jonas
Agency: The Mixx
Producer: Emma France
Executive Producer / Additional Music & Audio Mastering: Gordon van Gent
1st Assistant Director: Sarah Kutchinski
Director of Photography: Reid Petro
1st AC: Emily Cameron
Gaffer (MI): Vinny Walsh
Key Grip (MI): Scott Anderson
Gaffer (CA): Aleksandra Sieger
DIT / Slate: Gabriel Walker
Set Stylists: Mad Props GR (Erika Rene, Steph Fulks)
Hair, Makeup + Wardrobe: Angie Miller
Talent: Unique Models and Talent
Photographer (MI): Lori Gottschling
Photographer (CA): Landon Lacey
BTS / PA: Zach Noonan
Virtual Art Department: Cart + Horse (Kris Bargen, Dan Maurer)
Virtual Production Studio: Golden Hour XR
Studio Producer: Ben Wilke
Virtual Production Supervisor: Andrew Smith
Unreal Engine Artist: Jarod Jordan
Color: Brian Strombeck

01/01/2026

That’s a wrap on 2025. 🎬

This year brought some of our strongest work yet, new faces who raised the bar, and a pretty special milestone—15 years of Overneath.

To every current and former Overneather who made this year what it was—Gordon van Gent, Drew Raklovits, Emma France, Sarah Kutchinski, Gabriel Walker, Zachary Noonan, Reid Petro, Daniel Isabella, Jeremy Davidson, Landon Lacey, Camborley Gleason, Doak Dean, Aidan Ralko, and Brian Strombeck—thank you for your talent, your time, and for allowing Overneath to be such a big part of your life.

And to our vast network of contractors, professionals, clients, agencies, friends, and family—thank you for elevating us, believing in us, and being part of the Overneath family.

Here’s to staying curious, telling meaningful stories, and continuing to create in 2026.

12/30/2025

Alright, help us out.

What do you think Drew is thinking in this moment?
Drop your best caption below.

We’ll turn the winning one into a meme and hang it up in the office.

12/27/2025

On set.

12/18/2025

This summer, our team spent time in Ohio creating a new recruitment video for the Department of Natural Resources. Natural Resource Officers hold a unique role—part law enforcement, part conservation work—and we were able to see that balance up close.

We crossed the state, filmed in some stunning locations, and talked with current officers about what the job really looks like and the kind of person who thrives in it.

A big shoutout to Zach Noonan, who pulled together footage, archives, and an info outline to build something truly special.

Directed by Drew Raklovits
Produced by Sarah Kutchinski
DP/Camera: Landon Lacey
Editor: Zach Noonan

12/16/2025

“The Interrupter” might look simple on screen, but there’s more technique behind this spot than you might expect.
Here’s a look behind the scenes as our team, Drive Creative, and Michigan Auto Law brought it to life at Lowing Studios in Grand Rapids.

BTS edit by Zach Noonan

Directed by Drew Raklovits
DP: Reid Petro
Producer: Emma France
1st AD: Sarah Kutchinski
G&E: Lowing Light & Grip
Audio Engineer: Gordon van Gent
1st AC: Josh Tyron
Key Grip: Brett Beimers
Gaffer: Matt Lowing
DIT + Slate: Gabriel Walker
PA: Doak Dean
HMU + Wardrobe: Angie Miller
Talent: Unique Models GR

12/11/2025

STOP INTERRUPTING! Steve’s just trying to tell us how great Michigan Auto Law is.

“The Interrupter” is the third spot we created for the Michigan Auto Law team, concepted and written by Drive Creative. The idea is simple… pulling it off inside Lowing Studios in Grand Rapids? Trickier than you may think!
BTS coming soon 👀

Directed by Drew Raklovits
DP: Reid Petro
Producer: Emma France
1st AD: Sarah Kutchinski
G&E: Lowing Light & Grip
Audio Engineer: Gordon van Gent
1st AC: Josh Tyron
Key Grip: Dutch La Fave
Gaffer: Matt Lowing
DIT + Slate: Gabriel Walker
BTS + PA: Zach Noonan
PA: Dean Doak
HMU + Wardrobe: Angie Miller
Editor: Gabriel Walker
Colorist: Reid Petro
Art Dept: Mad Props GR
Talent: Unique Models at Talent

Shot on ARRI XT with ARRII Master Primes 🎥
Camera Support by Braincell Camera

12/05/2025

Here are a few frame selects from “Lunch and Lawyer Talk,” our newest commercial for Michigan Auto Law in partnership with Drive Creative.

Directed and Edited by Drew Raklovits
Director of Photography: Reid Petro
Colorist: Brian Strombeck

12/03/2025

“Lunch and Lawyer Talk” is our second spot in this campaign with Michigan Auto Law and Drive Creative. The first spot leaned dramatic, but this one shifts into a lighter tone as two women compare their lawyers and the settlements they received.

A big thank you to Roots Brew Shop in Grand Rapids for the perfect coffee shop setting. And to Erika and the Mad Props team for giving our “Disheveled Lawyer” office a truly disheveled vibe. The cast from Unique Models and Talent brought great energy to the scene and made the script shine.

Let us know what you think.

Directed and Edited by Drew Raklovits
DP: Reid Petro
1st AD: Sarah Kutchinski
Producer: Emma France
1st AC: Josh Tyron
Gaffer: Matt Lowing
Key Grip: Dutch Onset
Audio Engineer: Gordon van Gent
DIT + Slate: Gabe Walker
BTS + PA: Zach Noonan
PA: Dean Doak
Set Dressing: Mad Props GR (Erika)
Cast: Unique Models and Talent
Colorist: Brian Stromeck
Shot on ARRI using Arri Prime lenses
Filmed at Roots Brew Shop in Grand Rapids

11/29/2025

Fifteen years ago, we were two kids straight out of college trying to figure out how to turn our skills and passions into something real. We didn’t know if it would work. We just knew we wanted to try.

We worked from living rooms, coffee shops, and anywhere we could plug in a laptop. We traded video services for office space. We bought a recording studio downtown… and eventually sold it to pivot again. We moved to Portage Road. We hauled gear in our cars until we finally bought a production van. We traveled across the world to tell stories we believed in.

The journey has had both ups and downs, but every turn has shaped who we are and what Overneath has become.

Today, 15 years later, we’re creating some of our strongest work yet. We’re seeing real growth. We’re surrounded by a team we’re proud of, and supported by a community that’s been with us through every chapter.

We are grateful for the privilege of doing this... For the people who worked with us, worked for us, took a chance on us, trusted us, challenged us, and cheered us on.

Happy 15th birthday to Overneath. Here’s to the next chapter. 💙

11/27/2025

Fifteen years! 🎉
We threw a birthday bash to celebrate 15 wild, wonderful years of Overneath—complete with good food, great people, live music, and a trivia game that saw a lot of cheating.

Huge thanks to Rob & Shelagh Brown for the music and Thai Cafe for keeping everyone fed. And thank you to every client, collaborator, and friend who’s been part of this journey. We wouldn’t be here without you.

And now… the Overneath Trivia Challenge answers you’ve been waiting for 👇

Where was our first office?
A tiny room at Centerpoint Church—trading video services for space.

Who was our first employee?
Brian Strombeck.

What is Drew’s dog’s name?
Fergus. (Also accepted: Furgie, King Furgus, or Lord Furgus Esquire.)

Gordon claims the best restaurant in Kalamazoo is…
Thai Cafe. Obviously.

What are Gordon’s kids’ full first names?
Evangeline and Beauregard.

What’s the name of our production van?
Vinnie Van Go.

What two companies merged to form Overneath?
Overneath Media + GvG Productions.

As the crow flies, the farthest we’ve ever filmed from Kalamazoo?
Mumbai, India.

Our longest-standing loyal customer?
Bronson Healthcare Group. (We love you!)

When is Gretchen Carlson’s birthday?
June twenty-one. (If you know, you know.)

Where does the name “Overneath” come from?
Origin 1: The layer of clothing over your undershirt but under your overshirt.
Origin 2: Drew and Michael’s paranormal investigation team from their first movie—“overcame” the underworld.

Where is Drew’s water bottle not located right now?
Not with him.

What brand was our first camera?
JVC.

What was the name of our seasonal recording series?
The KBR Sessions.

Where was our second office?
Downtown on the Kalamazoo Mall.

And finally… 🥁
Our Trivia Champion: Brian Strombeck! The only one to get every question right.
Enjoy that Thai Cafe gift card!

Here’s to the next 15 years. 💙

Address

4000 Portage Street GL2
Kalamazoo, MI
49001

Website

http://www.overneath.com/

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