Overneath Creative

Overneath Creative Overneath is a Kalamazoo, Michigan based visual production agency. VIDEO | ANIMATION | COLOR Find the Heart. Move People. Inspire Action.

Our team of directors, producers, production crew, and editors focus on concept-to-delivery video content. Through Exceptional Visual Content

Frames from “Free Cake” 🎂From the DP:“As a DP I want to strip as much variable away as we can, but this day had the most...
06/18/2026

Frames from “Free Cake” 🎂

From the DP:
“As a DP I want to strip as much variable away as we can, but this day had the most beautiful morning light blasting through the cafe windows and we just went with it! It feels real and not forced, because it is! It grounds the space in the light that is normally there. Why fight with what is inherently beautiful.”
— Reid Petro, DP

Directed by
Produced by
DP: .reid
G&E provided by
Camera Support provided by

06/15/2026

FREE CAKE!!! 🎂 Wait...it's not that kind of Mini-Tort?

Drew Raklovits directs a quirky little comedy spot for , developed by . is taking this recurring character to ridiculous levels 🤣

Directed & Edited by
Produced by
1st AD:
Production Coordinator:
DP: .reid
1st AC:
DIT:
Gaffer: Vinny Walsh
Key Grip: Scott Anderson
Sound:
Production Designer:
Wardrobe & H&MU:
Color:
PA/BTS:
G&E provided by
Camera Support provided by
Casting:
Agency:
Executive Producer:

Featuring , and ._simone

06/09/2026

70 years of showing up for kids in Kalamazoo. Now they have a home that's theirs.

Congratulations to the Boys & Girls Clubs of Greater Kalamazoo — it was an honor to help tell this story.

Studio day.Controlled light. Tight frames. A crew that doesn't need to talk much to stay in sync.Director: DP: .reidGaff...
06/08/2026

Studio day.

Controlled light. Tight frames. A crew that doesn't need to talk much to stay in sync.
Director:
DP: .reid
Gaffer:
Producer:

06/04/2026

Throwback Thursday (we're keeping it alive! 🎉)
Last year at this time we were in Ohio filming for the . If you haven't seen the final video, take a look at what a small crew, a director with a clear vision, and a sharp editor can pull off together.
Director:
Producer:
Editor:

Behind the scenes on a fun new video directed by Zach Noonan for the bgc_greaterkzoo as they open their brand new buildi...
05/29/2026

Behind the scenes on a fun new video directed by Zach Noonan for the bgc_greaterkzoo as they open their brand new building in June.
I'm not entirely sure why Zach and Reid look like they're about to start an anime fight sequence under the basketball hoop... but... ya know... things happen on set.

Featuring .reid and the crew.

05/20/2026

Dun dun na naaaa! 🎺
You thought the 2025 WMU Student Vignette was great… now it’s time for the 2026 edition.

Each year, we have the privilege of creating the student vignette film shown during commencement at Western Michigan University. It’s always a meaningful project for our team, not only because of the stories being told, but because many of us are Broncos ourselves.

Congratulations to all the 2026 graduates. We’re proud of you, and proud to be part of the Bronco community. 🤎💛

Directed by Emma France
Produced by Daniel Isabella
DP + Color: Reid Petro
Audio + G&E: Gabriel Walker and Aidan Ralko
Edited by Gabriel Walker
Audio Mastering: Gordon van Gent

Some frame selects from our recent campaign with for .Big shout out to Drew Raklovits and Reid Petro for building such ...
05/13/2026

Some frame selects from our recent campaign with for .

Big shout out to Drew Raklovits and Reid Petro for building such strong visual moments throughout the campaign.

Client:
Agency:
Director:
DP: .reid

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4000 Portage Street GL2
Kalamazoo, MI
49001

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