08/27/2026
Much like the old factory at 225 Parsons Street, the guitar-making process at Heritage Guitar hasn’t changed much since the early 1900’s: https://bit.ly/3UawA7j
The factory was previously home to Gibson Guitar in Kalamazoo’s northside from 1917-1984. The Kalamazoo-founded company grew rapidly during its decades on Parsons Street, before eventually moving operations to a manufacturing plant in Nashville, Tenn.
Gibson executive Jim Deurloo and others stayed behind, banding together, and strumming up a plan for a new company on a placemat at a local restaurant.
“This is arguably one of the most famous guitar building locations in the world,” Pete Farmer, Heritage master builder, said.
Heritage was officially founded in the same factory that was once home to Gibson in 1985, just a year after Gibson’s move to the Music City.