Talk Ops Podcast

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Talk Ops Podcast The podcast about organizing your business for growth, sale or succession.

Empathy. So hot right now.But as pandering and manipulative as the word "empathy" has become, at least it's bringing acc...
29/08/2023

Empathy. So hot right now.

But as pandering and manipulative as the word "empathy" has become, at least it's bringing account planning practices into content strategy.

Why the Marketing Funnel Needs an Empathy Overlay | Content Marketing Institute

The basic marketing funnel isn’t enough anymore. Here’s how to add an overlay of empathy to forge real connections with prospects for better long-term results.

17/08/2023

Branding is leadership.

Honest leadership gets its strength from its values.

So honest brands get their strength from their values.

16/08/2023

Fire your bottom 20% of clients.

Prep for selling your business in the next 5 years by cleaning out the hardest-to-serve clients:

Build relationships with the RIGHT clients & customers. Better clients cost less, they pay more, and they're a joy to serve.

Focus on your best-fit clients and trim the worst.

15/08/2023

Exit with good ex*****on

Sell your business in the next 5 years with ex*****on: Ex*****on trumps a big idea. The lion's share of profitable exits don't come from owners reinventing the wheel, but just executing better.

Ex*****on pays.

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