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Billboard Insider, Kirkland, WA (2025)

07/16/2025

PHOENIX, July 15, 2025 /PRNewswire-PRWeb/ -- Today, Out-of-Home (OOH) advertising company Harkey Media announces it has signed a development agreement with Onsite Advertising. Through the agreement, Harkey Media will continue to leverage its resources, capital, and sales expertise to grow its OOH portfolio in top 10 OOH Markets across the United States.

Through the partnership, Harkey Media will also serve as the exclusive sales team to Onsite's 30+ assets in Seattle, Portland, San Francisco, Los Angeles, Chicago, and Nashville.

Harkey Media uses a unique three-pronged model that sets it apart in the OOH industry: it buys, builds, and manages OOH assets. This triple punch approach enables the company to deliver size, scale, and flexibility to national agencies and brands.

PHOENIX, July 15, 2025 /PRNewswire-PRWeb/ -- Today, Out-of-Home (OOH) advertising company Harkey Media announces it has signed a development agreement with Onsi

07/15/2025

Lots of Billboard Insider readers agree with Richard Rothfelder that QR codes are a bad idea on roadside billboards...

Attorney Marnie Cody says a QR code on a sign is an accident waiting to happen...

I couldn't agree more with Rothfelder's comments this morning. A QR code on a sign is an accident waiting to happen. Moreover, some months ago, I tested my own concerns and attempted to safely and quickly click a QR code displayed on a sign located immediately adjacent the freeway I was traveling. I assure you, despite my best efforts, it was not quick or safe, and I gave up the attempt after two unsuccessful clicks. I don't know how any driver does it without fumbling one-handed with their phone and taking their attention off the road just long enough to rearend the car ahead or veer into the next lane. Even pulling over to the shoulder creates its own challenges and other safety concerns.

Lots of Billboard Insider readers agree with Richard Rothfelder that QR codes are a bad idea on roadside billboards... Attorney Marnie Cody says a QR cod

07/14/2025

Billboard Insider recently came across a billboard, which includes in the display a QR code. We've all become familiar with the use of QR codes, whether in restaurant menus, print media, and even television commercials. You know how it works: click on the QR code with your cell phone camera, and the detailed display appears on your screen. It's a handy way for the customer to secure much more detailed information than he would have otherwise observed by merely looking at a static ad.

But, this is not one of those Billboard Inside articles about "Rate this Billboard." Granted, I suspect the color, graphics, and other details of the billboard display would rate very high, if one were to actually stop their car, click on the QR code with their camera phone, and view the ad on their screen.

Billboard Insider recently came across a billboard, which includes in the display a QR code. We've all become familiar with the use of QR codes, whether in rest

07/09/2025

Yesterday’s press release of the Lamar Advertising acquisition of Verde Outdoor created a new transaction vehicle for the public REIT’s as they announced the first-ever UPREIT transaction in the billboard industry.
Billboard Insider worked with SignValue to better understand how an UPREIT works. Lamar has been interested in using an UPREIT since 2021. For an UPREIT to make sense, you need a large transaction and a willing seller, so Lamar needed to find the right fit. Billboard Insider hears Verde was not for sale and was approached by Lamar with the UPREIT idea.

So, what are the advantages for a Seller? There are some important benefits (courtesy of our sources and AI):
Seller Benefits

- The Seller has the ability to defer their capital gains at the time of the transaction.
- Since the Seller becomes an Operating Partner, the OP owners can later convert their OP Units into REIT shares (there is a holding period).

Yesterday’s press release of the Lamar Advertising acquisition of Verde Outdoor created a new transaction vehicle for the public REIT’s as they announced th

07/08/2025

BATON ROUGE, La., July 07, 2025 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR) (“Lamar” or the “Company”), a leading owner and operator of outdoor advertising assets, announced today that it has acquired the assets of Verde Outdoor in the first-ever UPREIT transaction in the billboard industry.
The acquisition, which closed on July 2, brought more than 1,500 billboard faces, including 80 digital displays, across 10 states to Lamar’s portfolio. The acquisition expands Lamar’s presence in key markets in the Midwest, Southeast and Mid-Atlantic.

Verde Outdoor was launched in 2021 by Ernest C. Garcia II and partners with acquisitions in Sioux City, Charleston and Savannah. Verde expanded rapidly over the next four years through strategic acquisitions in Hudson Valley, New York and the Mid-Atlantic and through organic development.

BATON ROUGE, La., July 07, 2025 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR) (“Lamar” or the “Company”), a leading owner and operator of

07/07/2025

Last week we published a list of North American bulletin/poster companies ranked by total display faces. Today we are publishing Billboard Insider's 2025 list of 320 North American bulletin/poster companies ranked by digital faces. Some comments

- This list includes only billboards and posters, not place-based or transit or mobile.
- The list is based on display faces not flips so a digital billboard is 1 face.
- We emailed company execs and visited websites to calculate display faces. If a company didn’t respond and we couldn’t gather the info off their website, they do not show up.
- We welcome additions or corrections. Email [email protected].

Tomorrow we will publish a complete alphabetical list of North American out of home companies (bulletin, poster, transit, street furniture, mobile, airport and place based).

Last week we published a list of North American bulletin/poster companies ranked by total display faces. Today we are publishing Billboard Insider's 2025 list

07/02/2025

Here is Billboard Insider's list of the 20 largest North American bulletin/poster companies, ranked by display faces. These companies control 340,649 (57%) of the 420,154 total bulletin/poster faces that we counted. Some comments.

- This list includes only billboards and posters, not place-based or transit.
- The list is based on display faces not flips so a digital billboard is 1 face and a static billboard is one face and a Tri-vision is one face.
- We emailed company execs and visited websites to calculate display faces. If a company didn't respond and we couldn't gather the info off their website, they do not show up.

Tomorrow we will publish a list of all the North American bulletin/poster companies, ranked by faces.
/postercompanies

Here is Billboard Insider's list of the 20 largest North American bulletin/poster companies, ranked by display faces. These companies control 340,649 (57%) of

06/30/2025

Billboard Insider is running a series featuring Tom Giesken, who just retired after a 30 year career in our home Advertising, including 25 years running his own Billboard company. Last week Tom talked about bank financing and managing through tough times. Today he talks about faith and business and gives advice to someone starting an out of home advertising career.

Tom, you're a Christian. Tell us about a time your faith impacted your business.
I had bought some billboards in Dearborn Michigan just prior to the economic downturn. There was an ad on one of them called the Flight Club and I just thought the flight club was a restaurant or something like that. I didn't really know what it was and I didn’t do the proper due diligence when I bought them. Turns out it was a strip club.

Billboard Insider is running a series featuring Tom Giesken, who just retired after a 30 year career in our home Advertising, including 25 years running his own

06/26/2025

A Special “Thank you” to all who offered their insights into Monday’s Billboard Insider Account Executive Metrics Poll. The poll asked two of the biggest questions out of home operators have regarding the size of their sales teams. The overall answer requires much broader consideration.
How many OOH sales reps should your OOH company have?
The real answer? At least one more than you have right now.
It may sound cheeky—but it’s true. In most local markets, your radio, print, cable TV and digital competitors have twice as many reps on the street which equates to more client touches, more proposals, and more deals—leaving OOH behind in the local ad share race. Want proof? Ask around, survey your local media market, and calculate each competitor’s billing-to-rep ratio. It’s eye-opening!
The total output of your sales organization is the sum of your reps’ individual ambition. Sales management, coaching, and training can help optimize performance—but you can’t manufacture ambition.

A Special “Thank you” to all who offered their insights into Monday’s Billboard Insider Account Executive Metrics Poll. The poll asked two of the biggest

06/25/2025

On June 23, 2025, OUTFRONT Media Inc. (the “Company”) announced a restructuring and reduction in force plan (the “Plan”) intended to achieve the Company’s strategic goals of increasing sales demand, enhancing customer experience, optimizing internal cost efficiencies, and realigning its organization. The Plan provides for a reduction of the Company’s workforce by approximately 120 employees, or 6% of the Company’s total number of employees. The Company expects the reduction in force associated with the Plan to be completed by the end of the second quarter of 2025.

The Company estimates that it will incur approximately $18.6 million in total restructuring charges in connection with the Plan, consisting of severance payments, employee benefits and related costs and professional fees. The Company expects to incur these charges in the second quarter of 2025.

On June 23, 2025, OUTFRONT Media Inc. (the “Company”) announced a restructuring and reduction in force plan (the “Plan”) intended to achieve the Company

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