08/06/2026
"Theo of Golden is the debut novel from Allen Levi, an ex-lawyer and musician from Alabama who, just shy of 70 years old, decided to take a stab at writing for the first time. It was good ol’ grassroots, person-to-person marketing – and it worked. Theo of Golden sold 3,000 copies by the end of 2023. By the end of 2024, that figure climbed to 25,000, with the following year bringing a spike in sales. The first half of 2025 saw Theo of Golden shift 125,000 copies; it was ranked 38 on Amazon’s Top 100 bestseller list in America. Quickly, word got around about this unknown author with a hit on his hands, and publishers started paying attention. Suzanne Gluck, a literary agent at WME who represents authors including Brené Brown and Serena Williams, described it to The Wall Street Journal as “like walking into the woods and discovering a unicorn”. The heated auction for the rights took place that September, with Atria, an imprint of Simon & Schuster, emerging as the victor in America. They rushed to publish their edition within the month, launching an audio version narrated by The Green Mile actor David Morse before Christmas. In the UK, HarperCollins imprint, Fontana Books, subsequently secured the British rights. Sales have since skyrocketed, with more than 2.5 million copies sold." So yes, there are indeed succesful indie (self) published books." So yes, there are indeed some amazingly succesful indie (self) published books.
Here's the link to the article:
https://www.the-independent.com/arts-entertainment/books/features/theo-of-golden-bestseller-allen-levi-b3027929.html?fbclid=IwY2xjawThutpwZG9mBWV4dG4DYWVtAjEwAGJyaWQRMWlKUFhlSGdhSWhtTk5wek1zcnRjBmFwcF9pZBAyMjIwMzkxNzg4MjAwODkyAAEeqZGYhIlxZPKjNQ4U8i7DcNVoMIBh2fYRYmEoxfNsJThp58Hpz_XFVsyi-W8_aem_VT72yJIFU2Ybx_dj8Gd6Lw
It's outsold some of the buzziest books of the year and Oprah is a fan – but the debut novel by an ex-lawyer and musician from Alabama almost flew under the radar entirely. Annabel Nugent tells the inside story of an unlikely publishing hit