Justin Goodbread

Justin Goodbread Let's break through the roadblocks holding your business back & help you build the wealth and freedom you deserve.

Join me in this relentless journey.

7x Profitable Business Exits | Keynote Speaker Justin Goodbread is a globally recognized business strategist, bestselling author, and entrepreneur who has built, scaled, and exited multiple 7, 8, and 9-figure companies. A decamillionaire before 40, he has personally coached nearly 100 business owners to double or triple their value, creating hundreds of million

s in enterprise growth. His bestselling books, The Ultimate Sale and Your Baby’s Ugly, have sold over a million copies worldwide, and his insights have been featured in Forbes, The Wall Street Journal, USA Today, and Kiplinger. Named the 2022 Peter Christman Exit Planner of the Year and a five-time Investopedia Top 100 Most Influential Advisor, Justin is known for his no-nonsense, practical approach to helping service-based business owners eliminate inefficiencies, scale profitably, and prepare for a lucrative exit. As the founder of Relentless Value Coaching and host of a Top 1% podcast, he reaches business owners worldwide with clear, actionable strategies. Despite his success, Justin remains grounded in his faith, family, and service. Want to scale your business and maximize its value? Book a free strategy call today: www.justingoodbread.com/freecall

11/17/2025

Your systems aren't broken. They don't exist.

That daily firefighting? It's not dedication. It's denial. You're not running a business. You're wearing exhaustion like a badge of honor while your competition builds real leverage.

Here's the truth no consultant will tell you: Those 80-hour weeks aren't proving your worth. They're proving you failed to build what matters. Systems. Team. Freedom.

Your family doesn't need your sacrifice. They need your strategy.

Drop ENOUGH below if you're ready to stop confusing chaos with progress.

Your yes-men are killing your business.I had a team of six people who agreed with everything I said.Great ideas, boss. S...
11/16/2025

Your yes-men are killing your business.

I had a team of six people who agreed with everything I said.

Great ideas, boss. Smart strategy, boss. You're right, boss.Felt good. My ego loved it.

My business? It was slowly dying.

That team I built to "support" me? They were actually protecting me from the growth I needed.

Every time I avoided confrontation, I lost clarity.
Feedback sessions I dodged? That cost me progress.
Those sugar-coated reports meant I was running blind.

Comfort is expensive. Your highest-paid employees might be the ones too afraid to challenge you.

The shift came when I hired someone who told me my strategy was garbage in our second meeting.

I almost fired him on the spot.

Then I realized: he was the only person on my team telling me the truth. Everyone else was just managing my feelings while the business drifted.

The best leaders I know don't want cheerleaders. They want truth-tellers who'll save them from their blind spots.

Real growth? It comes from the people willing to say the hard thing you don't want to hear.

What's the hardest business truth someone told you that changed everything?

Your business isn't growing. It's surviving you.That endless hustle you're proud of? It's costing you millions in trappe...
11/16/2025

Your business isn't growing. It's surviving you.

That endless hustle you're proud of? It's costing you millions in trapped value. You're not building an empire. You're building a prison with you as both inmate and warden.

Hard truth: Your team isn't the bottleneck. Your market isn't the problem. Your addiction to control is killing your company's future.

Every decision you refuse to delegate is another nail in your freedom's coffin.

Want to know who's really winning right now? The owners who got out of their own way.

What's the one task you know you need to let go of but haven't? Drop it below.

11/15/2025

That DIY exit plan? It's a $2M mistake waiting to happen. 96% of owners walk away with regret, not relief. They saved pennies on advisors and lost millions in value. Your business deserves better than a garage sale ending. Stop planning your exit like you're selling a used car. This isn't about checking boxes. It's about turning decades of sweat into generational impact. The 4% who exit right don't just cash out. They level up. What's your real exit worth? Drop your number below.

I bought a $10K course on a credit card when I had $87 in my bank account.Dumbest decision I ever made. Or the best. Dep...
11/15/2025

I bought a $10K course on a credit card when I had $87 in my bank account.

Dumbest decision I ever made. Or the best. Depends on how you look at it.

Here's what I knew: Staying where I was would cost me way more than $10K ever would.

Rich people ask, "How can I afford this?" Broke people say, "I can't afford this."

I didn't have the money. But I had options I wasn't considering because I was scared.

Credit card. Payment plan. Sell something. Borrow it. Figure it out.

The course itself? Honestly, it was fine. Not life-changing.

But the shift in how I thought about investment? That changed everything.

Because "I can't afford it" was really code for "I'm not willing to bet on myself."
What got you here won't get you there.

The next level doesn't care about your current systems. Your current thinking. Your current version of leadership.

It requires you to evolve or stay stuck.

Most owners I coach are one investment away from breakthrough...but they keep saying they can't afford it while their business slowly dies from staying the same.

What's the one thing you keep saying you can't afford that would actually save your business?

I ate lunch alone at my desk for three years straight.Not because I was too busy. Because I'd convinced myself that's wh...
11/14/2025

I ate lunch alone at my desk for three years straight.

Not because I was too busy. Because I'd convinced myself that's what building a business required.

No time for friends. No energy for relationships. Just me, my laptop, and a business that kept growing while everything else kept shrinking.

Hit seven figures. Should've been celebrating.

Instead, I was sitting in an empty house wondering who I'd even call to share the news with.

Success without people? That's just isolation in a nicer house.
I thought I was making a smart trade. Sacrifice relationships now, enjoy wealth later.

Turns out, wealth without people to share it with feels like winning a game nobody else is playing.

The wake-up call came when I sold my business. Got the wire transfer. Checked my account. Saw the number I'd been chasing for years.

The first thought wasn't celebration. It was: "Now what?"

Because I'd spent so much time building the business, I forgot to build the life that would make the success actually matter.

Every CEO I know who's miserable after their exit has the same story: They climbed alone.

The ones who are actually happy? They didn't just build businesses. They built relationships that lasted longer than the revenue.

Your corner office isn't success if nobody wants to visit it.

Who did you stop calling because you were "too busy building"?

11/12/2025

You're not weak. You're blind. Most business owners obsess over metrics and miss the real power play. Had a client ready to hire a hotshot VP. Guess what clinched it? How they treated the receptionist. Not their MBA. Not their sales record. Their basic human decency. Because real leadership isn't about flexing authority. It's about seeing the invisible threads that hold a company together. And respecting every damn one of them. You want to build something that lasts? Start seeing your people. All of them. Even the ones you think don't matter. They're the bedrock of your legacy. What's one 'invisible' role in your company that deserves more respect?

I fired myself from my own business.Not literally. But I had to kill the version of me that needed to be in every decisi...
11/12/2025

I fired myself from my own business.

Not literally. But I had to kill the version of me that needed to be in every decision.
For years, I thought being essential meant I was a good leader. Every client wanted me personally. Every problem needed my input. Every decision waited on my approval.

I was the hero. And I was exhausted.

The belief that almost destroyed everything? "I'm the only one who can do it right."

My team wasn't incapable. I'd just never built the structure that let them lead without me. I'd trained them to wait for my decisions—then resented them for not taking initiative.
The shift came when my daughter said something that gutted me: "You're always working, Dad. Even when you're here."

She was right. I was trapped in a spotlight of my own making.

Your business doesn't need you to be the hero. It needs you to build a team that doesn't need heroes.

Now, when I step away for weeks, nothing breaks. Not because I hired better people, but because I finally stopped making myself the answer to everything.

The hardest leadership lesson? Sometimes the best thing you can do is get out of the way.

What version of yourself do you need to fire to let your team actually lead?

11/11/2025

That big vision means nothing if you can't handle breakfast. Skipping small habits isn't efficiency. It's weakness disguised as strategy. I cook my eggs every morning. Hit the gym before dawn. Do my devotions without fail. Not because I love routine. Because I've built and sold companies by mastering the unsexy stuff first. Your competition isn't beating you with talent. They're crushing you with consistency. What daily habit are you avoiding while chasing your next big break?

11/11/2025

I spent years trying to control outcomes I had no business controlling.

Client decisions. Market conditions. How fast my team learned. Whether deals closed on my timeline.

The more I tried to grip it all, the more exhausted I became.

Here's what finally broke through: Following Christ isn't about having all the answers. It's about trusting Him enough to let go of what was never mine to control in the first place.

That shift changed everything in my business.

I stopped micromanaging every decision because I wasn't trying to be everyone's savior anymore.

I started leading with patience instead of pressure because I wasn't carrying outcomes I couldn't guarantee.

I built systems that didn't depend on me being perfect because I finally accepted I'm not supposed to be.

Grace isn't soft. It's strategic.

It changes how you hire. How you lead. How you respond when things don't go your way.

Most business owners are running themselves into the ground trying to control everything. I did it for years.

The freedom came when I stopped trying to be God in my business and started trusting the One who actually is.

That's not giving up. That's the most relentless thing you can do—building something on a foundation that doesn't depend on you holding it all together.

What's one thing you're trying to control in your business that you need to surrender?

Comment FREE to learn about the freedom framework or click the link in the first comment!

Your fancy office is just an expensive prison cell without a sales system.I know because I had one.One month we'd hit $8...
11/10/2025

Your fancy office is just an expensive prison cell without a sales system.

I know because I had one.

One month we'd hit $80K. Next month $22K. Then $65K. Then $31K.

Every month felt like starting from zero. Every strategy session was just me trying to figure out how to not fall off a cliff again.

I thought I was running a business. I was running a very expensive casino where I was the one gambling.

Random wins aren't a business model. They're proof you're still betting on luck.

The shift came when I stopped confusing motion with progress.

All those meetings? Pure overhead.
The calls? Just activity.
Strategy sessions? Fancy procrastination.

A real business runs without your constant presence. It generates predictable revenue whether you show up or not.

But that only happens when you stop playing entrepreneur and start building systems.

No more chaos disguised as hustle.
No more hoping next month saves you.
No more pretending random wins mean you've figured it out.

You either build the machine or accept you're just cosplaying as a CEO.

What's keeping you stuck in the chaos right now?

11/10/2025

I treated my faith like a side project for years.

Sunday mornings? Showed up. Felt inspired. Maybe read a verse or two during the week if things got stressful.

Monday through Saturday? Built my business using completely different principles.

Hustle harder. Control everything. Trust no one but yourself.

That split almost broke me.

Because when real pressure hit, not the "busy week" kind, but the "everything I built might collapse" kind, those Sunday morning feelings evaporated fast.

Turns out, you can't build a business on one set of principles and expect surface-level faith to carry you when it all falls apart.

The shift happened when I stopped treating Scripture like inspiration and started treating it like instruction.

Not because it made me feel warm and fuzzy. Because it gave me clarity when nothing else did.

Stewardship changed how I thought about hiring. Sabbath changed how I structured my calendar. Kingdom principles changed what I was actually building toward.

I'm not talking about slapping Bible verses on your business cards. I'm talking about letting your faith inform the hard decisions, the ones with real consequences for real people.

The owners I know who've built something that lasts? Their faith wasn't separate from their business. It was the lens they used to see it clearly.

What's one decision this week where your faith actually changed how you moved, not just how you felt?

Address

Knoxville, TN
37922

Telephone

+18656901155

Website

https://konect.to/justingoodbread

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