Justin Goodbread

10/12/2025

Mediocrity spreads like a virus. Mastery requires a vaccine.

You're not lazy for automating. You're smart for systemizing.

Hard work isn't rare. It's just misapplied.

The grind isn't glamorous. It's a crutch for poor strategy.

Stop confusing busy with profitable.

Mastery isn't about effort. It's about leverage.

What's the one system you need to build but keep avoiding? Drop it below.

10/11/2025

I used to think my "personal touch" was my competitive advantage.

Turns out, it was my ceiling.

Every client wanted me.
Every decision needed me.
Every email, call, and strategy session ran through me.

I thought I was protecting quality.
I was actually protecting control.

Here's what I didn't see:
The business owners scaling past $5M with actual time freedom?

They weren't doing MORE work.
They were building BETTER systems.

Their "personal touch" wasn't THEM in every email.
It was their STANDARD, systemized and deliverable, with or without them.

Ready to plug the leaks in your systems?

DM "Relentless!

10/10/2025

I keep seeing Christians rage about Bad Bunny performing at the Super Bowl.

"It's demonic." "It's anti-Christian." "It's the end of culture."

And I get it. I understand the concern.

But here's what I know from building and exiting seven companies: you don't win by retreating.

The early Church didn't boycott pagan festivals. They redeemed them.

Halloween used to be Samhain, a night dedicated to fear and evil spirits. The Church looked at it and said, "This belongs to Jesus now." November 1st became All Saints' Day. The night before became All Hallows' Eve.

They took enemy territory and planted an altar.

That's not just a spiritual principle. That's your marketplace strategy.

Your business isn't neutral ground. It's territory. The question isn't whether culture is going sideways...

It's whether you're abandoning your platform or redeeming it.

Most Christian business owners compartmentalize. Faith on Sunday. "Professional" the rest of the week. We're afraid of losing clients or being labeled.

Meanwhile, the marketplace celebrates everything except Jesus.
I wrote about this... what happens when you stop playing defense and start reclaiming your industry.

What about you? Are you building an altar or blending in?

Let me know your thoughts!

When culture celebrates darkness—from Bad Bunny’s Super Bowl to Halloween—the Church’s call isn’t retreat. It’s redemption through light and truth.

10/10/2025

Ten trillion dollars locked in businesses that will never sell.

Shocking?

It's reality for 80% of small business owners.

You've built a cash machine, not an asset.
Profitability doesn't equal value.

Stop chasing revenue and start engineering a business others want to buy. Your legacy is at stake.

Are you building a job or creating wealth? Time to face facts: your approach is flawed. Ready to unlock real value?

Comment "FREEDOM" to get a free resource!

10/09/2025

I sold my business for seven figures.

Three months later, I bought it back for $1.

Why?

Because I realized I'd built wealth at the cost of everything else.

Missed my kids' games. Skipped date nights. Sat in the church parking lot answering emails.

$3M in revenue. Zero margin in my life.

Here's what nobody tells you about success:

You can win the business game and lose what actually matters.

The business owners who finish well?
They build enterprise value AND life value.
They structure for freedom, not just profit.

Real wealth isn't just what you build. It's who you become while building it.

If you're crushing revenue goals but missing life...you're not winning. You're just busy.

What would you do if your business could run without you for a week?

10/08/2025

That $80K truck isn't success. It's an anchor disguised as an achievement.

Most business owners I know make great money but have zero margin. They're upgrading their lifestyle faster than they're building their enterprise value.

Here's what I learned selling companies: The entrepreneurs who achieve real freedom don't finance their image....they fund their exit strategy.

You weren't built to look successful. You were built to be transferable.

While you're celebrating the new house payment, your competition is building systems that work without them. While you're financing the lifestyle, they're creating the structure that serves it.

The difference between wealth and income? Wealth buys your time back. Income just pays for more things that demand your time.

Every dollar you spend on looking successful is equity you're not building for actual freedom. Margin isn't boring...it's the difference between owning a business and being owned by monthly obligations.

Your business should create choices, not eliminate them.

What would change if you prioritized building enterprise value over upgrading your lifestyle? What freedom could you buy with the money you're spending on looking successful?

10/08/2025

Your pride is costing you millions. Harsh truth: Running solo isn't control, it's chaos. Two decades of my mistakes could've been avoided with the right guide. Real business battles leave scars. Does your coach have them? Or just theories? Seasoned leaders know when to seek wisdom. Your independence might be a slow death march. Time to face facts: Without battle-tested guidance, you're surrendering to failure. Period.

10/08/2025

The NFL's demonic decision just did the Christian Business world a favor!..

Bad Bunny, The Superbowl, Halloween, and the Battle for What’s Holy - Justin Goodbread

When culture celebrates darkness—from Bad Bunny’s Super Bowl to Halloween—the Church’s call isn’t retreat. It’s redemption through light and truth.

10/07/2025

Relentless doesn't mean what you think it means.

And believing the wrong definition cost me years.I thought relentless meant never stopping. Never slowing down. More hours, more hustle, more grind.

So I built a business that required all of me, all the time.

Revenue grew. Freedom didn't.

Then one day, sitting in a hotel room away from my family again, God whispered a different truth: Relentless isn't about pushing harder.

It's about building smarter.

The most relentless thing I ever did wasn't working longer.

It was questioning the beliefs that kept me trapped:

❌ "Everything has to run through me"
✅ "My job is to build systems that think"

❌ "If I step away, it falls apart"
✅ "If it can't run without me, I haven't built a business—I've built a job"

❌ "I'm too busy to plan"
✅ "I'm too valuable to stay busy"

Here's what freedom actually looks like:

→ Tuesday at 2pm. You're at your kid's game. Phone's not buzzing. Team isn't waiting. You're actually present, because your business has systems, not dependencies.

→ Sunday morning. You're not checking Slack. You're in church with your family. Not because you're "taking a break", but because your business was built to run without you.

→ Friday at 5pm. Your team closes a major deal. You find out Monday. Not because you're disengaged, but because they own outcomes, not just tasks.

That's not a vacation. That's structure.
That's not luck. That's leadership.
That's not someday. That's the business you're capable of building right now.

Being relentless means having the conviction to:

Build systems that replace your presence
Develop leaders who think, not wait
Create enterprise value, not just revenue

Structure your business to serve your life

Structure > Hustle.
Clarity > Chaos.
Asset > Job.

What would change if your business could run a full week without you?

10/06/2025

You're not a visionary. You're a bottleneck. Complexity, doubt, and fear aren't external enemies. They're your self-made prison. Every bold move you avoid is another nail in your coffin of mediocrity. Stop blaming the market. Start facing yourself. The industry isn't holding you back. Your bu****it excuses are. Ready to actually lead? Ditch the complexity. Crush the doubt. Burn the fear. You're either the problem or the solution. There's no middle ground. Comment 'WAKE UP' if this stung.

10/06/2025

This video will cost me followers and ridicule - oh well!!

Below is my first recording after Charlie Kirk's assassination.

Real, Raw, Authentic

Buckle up for this Joe Rogan length outpouring.... it is not for the faint of heart.

Get the FREE FREEDOM Framework Guide created specifically for this episode: https://relentlessvaluecoaching.com/freedom-frameworkMost business owners chase f...

10/04/2025

You're not bad at marketing. You're addicted to wasting money. Every unfocused ad is a donation to your competition. While you play business, they're building empires. Your scattergun approach isn't ambitious. It's amateur hour. The market isn't unfair. It's eliminating the unprepared. Are you next?