09/15/2026
There was no plan B.
At SlatorCon San Francisco, Gabriel Fairman (wxrks, Founder & CEO) walks through the real stakes of rolling out AI inside Coca-Cola Europacific Partners. It wasn't enough to replace a TMS; they were competing with the consumer AI tools everyone already had on their phones.
A failed rollout wasn't an option to recover from. So trust became the product: a feedback loop where every edit users made actually reshaped the tool, down to an attorney molding it to her own tone, terminology, and formality, translating English into French.