Bradley Communications

04/09/2013

http://socialmediatoday.com/bryannagy/1340136/facebook-problem-rethink-facebook-marketing

03/14/2013

http://linkd.in/13Y1sGU

How much is the most valuable brand in the world, Coca-Cola worth? $77.8B, according to Interbrand's annual brand value analysis. That's 45% of the company's market cap.Often times, winners create

01/31/2013

Excited to start managing social media channels with

05/24/2012

http://www.forbes.com/sites/loisgeller/2012/05/23/a-brand-is-a-specialized/

In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife. You know what you’re going to get with a well-branded product or service. In another sense, a brand is [....

05/15/2012

This is important to keep in mind:
http://blogs.wsj.com/speakeasy/2012/05/14/why-most-successful-branding-and-sales-talk-happens-offline/?mod=wsj_share_linkedin

For brands, online social networks are far from the Holy Grail of marketing. The research is clear that for brands that want to be social and generate conversation, a more powerful force is real world, face-to-face conversation.

03/21/2012

http://www.prnewsonline.com/free/3-Tips-for-Improved-Press-Release-Search-and-Readability_16038.html

PRWeb offers suggestions on how to make your online press releases more accessible and get them noticed and read by your target audiences.

03/20/2012

http://socialmediatoday.com/steve-olenski/472774/why-women-are-most-powerful-brand-ambassadors-world

Last December I wrote of the need for more brand ambassadors. The need, as I surmised it, was based on a finding from a study conducted by Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm.There was one study finding in particular I based my belief on.This one...

03/20/2012

http://www.prdaily.com/Main/Articles/05cdeb2c-6bf0-4c5c-8d97-242bebc2eac1.aspx

Making the most of off-hours and snippets of time will make you more facile and prolific.

03/14/2012

http://socialmediatoday.com/sarah-mohr/468903/reminder-why-social-media-alone-won-t-do-trick

Image By Shannon Cohn | Contrary to popular belief, you cannot get by with social media alone. It is possible to make it in the world of business without social media, but it doesn’t work the other way around.

03/13/2012

Part 2 of SEO -- more great stuff!

http://blog.verticalresponse.com/verticalresponse_blog/2012/02/12-steps-to-becoming-a-natural-at-seo-part-2.html

Welcome to Part 2 of our 12 Steps to Becoming a Natural at SEO. In Part 1, I covered the basics of SEO such as the difference between SEO and PPC, writing title and meta tags, structuring your URLs and...

03/13/2012

Great information on SEO!


http://blog.verticalresponse.com/verticalresponse_blog/2012/02/12-steps-to-becoming-a-natural-at-seo-part-1.html

At my first job out of business school, I was tasked with implementing Search Engine Optimization (SEO) for the website of the company where I worked. First, as green as I was, I knew this was a big deal and...

03/04/2012

http://mashable.com/2012/03/03/better-social-media-pitches/

Some social media websites have been around so long, it's hard to innovate your media relations tactics. Here are some ideas to get you going.