06/23/2025
Intentional PR built the brand.
It didn’t just celebrate her success, it created it.
Gia Borghini didn’t wait for the fashion world to “discover” her.
She positioned herself to be seen.
Here’s how strategic press turned a refined footwear label into a mainstay in Vogue, Elle, and the Business of Fashion, and why every fashion-forward founder should be paying attention:
She built editorial authority before mass appeal.
Gia aligned with respected voices, not just influencers. Features in high-trust titles gave the brand cultural credibility and global relevance before retail expansion.
She crafted stories the media wanted to tell.
Instead of pushing product, Gia led with purpose. The brand’s POV, design-forward, women-led, globally inspired, turned every feature into a conversation about identity, not inventory.
She made press part of the product.
Being featured in Vogue wasn’t an outcome, it was a strategy. These placements became assets used across e-commerce, pitch decks, showrooms, and social, reinforcing value at every touchpoint.
She didn’t chase noise. She built narrative.
Luxury isn’t loud, it’s intentional. Every placement reinforced who the brand was becoming, not just what it was selling.
Here’s the truth:
Media doesn’t just show success, it shapes it.
And in fashion, visibility is value.
If you're building a brand meant to lead the conversation,
Visit the 9-Figure Media profile and click the link to claim your Press Playbook today.