
10/13/2015
Authenticity and Design: How Consumers Feel About Online Content
Consumers are becoming more skeptical in the overwhelm of online content. In the midst of a barrage of information and tale-telling, friends and family are touted as the most reliable sources of reliable information in this expanding and changing content space. Check out this cool chart about what people are questioning and who they are trusting these days...
A slight majority (53%) of US consumers agree that, compared to 5 years ago, there is too much content out there, and 45% wish they could frequently "unplug" from all content and devices. While most feel that content has become easier to create and more visual, levels of skepticism regarding the...