The Social Alchemist

The Social Alchemist Full-service social media, branding, copy and marketing

06/25/2021
Consumers are becoming more skeptical in the overwhelm of online content. In the midst of a barrage of information and t...
10/13/2015
Authenticity and Design: How Consumers Feel About Online Content

Consumers are becoming more skeptical in the overwhelm of online content. In the midst of a barrage of information and tale-telling, friends and family are touted as the most reliable sources of reliable information in this expanding and changing content space. Check out this cool chart about what people are questioning and who they are trusting these days...

A slight majority (53%) of US consumers agree that, compared to 5 years ago, there is too much content out there, and 45% wish they could frequently "unplug" from all content and devices. While most feel that content has become easier to create and more visual, levels of skepticism regarding the...

The web has changed forever! This platform is truly phenomenal for developers and designers. Can't wait to give it a try...
10/09/2015
The Web is about to change forever - PageCloud

The web has changed forever! This platform is truly phenomenal for developers and designers. Can't wait to give it a try...

#webdevelopment #innovation #simplicity #tech2015

The world’s most advanced website publishing app. Built for designers, but designed for anyone with a browser. Sign up today for special pre-sale offer!

06/24/2015

The nature of social media is SOCIAL - don't talk AT your audience! Interactive exchange is where the magic begins. Open a discourse, share their good content, comment, acknowledge, banter & cross-pollinate their pages. Give a little to get ALOT...

#socialmedia #marketing #influencers #alchemy

Who's holding the purse strings in your household? #influencers #marketing
06/23/2015
How Much Influence Do Teens Wield Over Their Parents Purchase Decisions?

Who's holding the purse strings in your household?

#influencers #marketing

Children are "active decision makers in family economies," says YouGov in releasing the results of a recent survey examining kids' influence on their parents' buying decisions. The survey analyzes kids' influence across a range of categories, noting that young children can hold as much...

How are you managing your brand and reputation online? Here are a few great tips from our friends at the Shaw Academy in...
05/04/2015
How Do I Manage My Brand Online?

How are you managing your brand and reputation online? Here are a few great tips from our friends at the Shaw Academy in Ireland...

Having an in-depth knowledge of Online Reputation Management can help you represent your business online in a positive light even if you’re working with a limited budget, staff or resources. ORM is technically controlled by the social media manager, however every action by an employee online is esse…

Bye Bye Baby!!
04/29/2015
Bye-Bye to These 10 Web Design Trends

Bye Bye Baby!!

Web Sites - These 10 Web design trends are among the fading. Ditch them if you want to keep with your competition and increasingly demanding audiences.

Influence is everything in this game...
01/22/2014
5 Easy Ways to Connect With Online Influencers

Influence is everything in this game...

Following these tips to meeting influential people in your niche can help you get the exposure for your startup you've been looking for.

Tsk Tsk. Ms. Manners doth not approve. #socialmedia #etiquette
01/21/2014
The 10 Essentials of Facebook Etiquette

Tsk Tsk. Ms. Manners doth not approve.

#socialmedia #etiquette

Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.

Great deal on HootSuite Pro!!
11/05/2013
http://signup.hootsuite.com/signup-upgrade/

Great deal on HootSuite Pro!!

Monitor and manage up to 100 Social Profiles such as Twitter, Facebook, LinkedIn and Google+ Pages from one web-based dashboard.

Yowsah! Amazon.com Cash COW!!
11/05/2013

Yowsah! Amazon.com Cash COW!!

Can you get rich investing in an internet IPO? If you did so when Amazon went public, you're probably happy with the result: http://on.mash.to/Hy15dz

10/31/2013
Social Media Today

Social Media Today

#Twitter announced its new "always-visible images" change this week, which could have both positive and negative effects on #social #customer service.

How will your #brand use this new feature to its advantage? http://bit.ly/16lZY9H

Everything Social's in the Eye of the Beholder. Get your #Video on with Google!
10/31/2013

Everything Social's in the Eye of the Beholder. Get your #Video on with Google!

Watch out iPhoto and iMovie: #Google+ is entering the game with better #photo editing and new #video editing features.

Click to watch this example of what Auto Awesome Movie can do: http://bit.ly/1f3W9sh

Hip Hip Hooray!! No rest for tired thumbs...
10/31/2013
FAA to Allow Most Gadget Use During Takeoff and Landing

Hip Hip Hooray!! No rest for tired thumbs...

The Federal Aviation Administration (FAA) announced Thursday that it will allow airlines to ease restrictions on portable electronic devices during all phases of flight.

10/30/2013

When developing your social media strategy, it's vital to remember that "value add" & conversational content are the key to engaging and attracting your ideal audience/customer. Don't be like a bad first date by overselling, bragging, exaggerating.

Ask questions. Add intrigue. Respond.

#socialmediatips

Drync up! When wining a little's a little too complicated... Try this new iOS #wine app on. Shazam.
10/30/2013
Drync Is the Shazam for Wine

Drync up! When wining a little's a little too complicated... Try this new iOS #wine app on. Shazam.

Ever tried a good wine, studiously made a note of it, then weren't able to find that bottle anywhere? Drync, a new iOS app, can help.

Use Social Media to Create a Snowball Effect for Your Holiday Marketing
10/24/2013
Use Social Media to Create a Snowball Effect for Your Holiday Marketing

Use Social Media to Create a Snowball Effect for Your Holiday Marketing

Social Media - How do you make the transition from marketing strategy to actionable tactics in time for the holiday season? Here are three ways you can integrate social—and mobile—engagement into your holiday ...

10/14/2013

Clever communication's key in all Social Media outlets; but you must bear in mind that SOCIAL means conversational, interactive, attentive & responsive. Avoid the ME-ME trap! Don't be a failed first date. Take an interest in your audience!

#socialmedia

Address

Laguna Beach, CA
92652

Telephone

(949) 607-6058

Products

Facebook & Twitter setup/management, Clever Copy, Brand Guidance and Strategy, Individual/Staff Social Media Training, Write Coaching

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