10/08/2026
NEW: Disney has held talks with Paramount, Universal, Lionsgate, and Sony about using its Infinity Vision brand.
The studios have shown early interest, but are waiting to see the impact of Infinity Vision marketing for AVENGERS: DOOMSDAY.
https://www.bloomberg.com/news/articles/2026-10-08/disney-pitches-paramount-universal-on-imax-big-screen-rival