
07/23/2025
Boosted Post vs. Targeted Ad: What’s the Difference? 💡
Not all paid posts are created equal!
👉 Boosting a Post:
Quick and easy! Great for increasing visibility on a post that’s already performing well. Think likes, shares, and general brand awareness. But targeting options are limited.
👉 Targeted Ads (Meta Ads Manager):
More powerful and strategic. You can create customized audiences, track conversions, A/B test creatives, and drive specific actions like website visits or lead form completions.
🎯 Bottom line: Boosting is a good starting point, but targeted ads are where the real results happen.
Have you used both? What worked best for you?