08/14/2025
Our top-performing LinkedIn posts in H2 2025 brought in 2–3x more impressions and nearly double the reactions compared to our averages.
No, they weren’t promotional posts.
They weren’t client testimonials or case studies.
They weren’t even thought leadership pieces.
Our top 3 posts had one thing in common: our people.
While this data comes from LinkedIn, there's a valuable lesson for every platform:
Too often, we want to treat social media as a billboard–just another one-way platform to pitch services, promote offers, and drive sales. And sure, those posts have their place.
But social media offers something more: a chance to connect with your customers. And that connection begins and ends with human beings.
Whether it’s an employee spotlight, behind-the-scenes moment, or office event, content that humanizes your brand is what will build awareness and cultivate relationships with your audience.
Algorithms favor posts that don’t reek of AI polish. So a post highlighting your company culture, the “real” side of your business? That’s more likely to gain traction–which means more people will see your content, interact with it, and come back for more.
Then, when you do share that thought leadership post or promote a new product, they’ll be more inclined to listen.
Has your brand leaned into people-centered content on social? What results have you seen? Share your insights in the comments below 👇
