Tremellen

07/31/2026

We took a construction company from virtually invisible to more than 500,000 views in a single year. One company, one year, no ad budget. Just the Market Leader Method.

07/31/2026

You wouldn’t let an intern be the CEO.

So why would you let them run the entire digital storefront of your business?

That is what your content is now.

It is the first jobsite most buyers ever walk.

You don’t need more content.

You need a system that shows up every month.

Captures the work you are already proud of.

And turns it into the thing that fills your pipeline.

07/25/2026

We spent eight months making content for H&H General Excavating.

Drone footage. Equipment. Big job sites. Real production.
The single best performing thing we made was one employee’s 40-year work anniversary.

It beat every polished graphic we ever posted. It was not close.

That is the whole lesson. People do not share project specs. They share people.

If you run a construction or trades company and you are wondering what is actually worth filming, start with the guy who has been there the longest.

07/24/2026

Twenty years of doing it right. And the job goes to a guy who has been in business five years.

I see it happen constantly and it has almost nothing to do with the work.

He is not better than you. He is just easier to find.

Here is how it actually plays out. A homeowner sits on the couch at nine at night and searches for a builder. Your name does not come up. His does. He has recent photos, a page that looks alive, and reviews with dates on them.

By the time you would have had a shot at that job, the decision was already made. You never even knew it existed.

Your reputation is real. It just stops at the last person who worked with you. Everybody outside that circle is deciding based on what they can find, and right now they cannot find much.

Twenty years of real craftsmanship should not be the best kept secret in the county.

If you want to see exactly what a homeowner sees when they look you up, comment or message me the word MARKET. I will put together a free Market Leader Audit for you.

07/15/2026

If your company does incredible work but still relies almost entirely on referrals...

This is for you.

I’ve created a free Market Leader Audit that will show you exactly what’s holding your brand back.

Comment MARKET below or send me a DM.

07/11/2026

Thank you to Lancaster Online for sharing the short documentary we produced!

Chef Nate Flaim isn't used to slowing down or talking about himself, so the last five months have been a bit overwhelming for him.

07/01/2026

Nathan Flaim was named a James Beard Award finalist for Best Chef: Mid-Atlantic.

One of the most prestigious recognitions in the food world. And he earned it right here in Lancaster, PA.

We spent time with Nathan documenting his story. Link to the full documentary in the comments.

03/30/2026

You know you need video.
So you hire a videographer.
They show up.
They shoot.
They edit.
They hand you a nice looking file.
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You post it.
You get a few likes.
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And then?
Nothing.
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You are right back where you started.
Staring at a blank calendar, wondering what to post next week.
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It is exhausting.
And it is expensive.
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You are paying for random acts of content instead of a system.
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A beautiful video without a strategy is just an expensive piece of art.
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It does not generate demand.
It does not build trust at scale.
It just sits there.
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The businesses that actually grow with video do not treat it like a one off project.

They treat it like infrastructure.
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They build a system.
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They know exactly what they are saying, who they are saying it to, and where it lives before they ever press record.
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So here is your move for today.
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Stop thinking about your next video.
Start thinking about your next quarter.
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Write down the three biggest objections your sales team hears every week.
Those are not just problems.
Those are your next three videos.
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Answer them clearly.
Put them on your website.
Send them to prospects before the sales call.
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Stop making art.
Start building assets.

02/27/2026

Most construction and professional service companies do not have a marketing problem.

They have a consistency problem.

They shoot one video.
Post it.
Disappear for 4 months.

Then they say video does not work.

Video only works when it compounds.

If you are not building a content engine, you are just producing noise.

If you are a $10M plus company still posting randomly, that is the real issue.

Comment below if you agree.

02/20/2026

Not every story deserves a cinematic film. This one did.

We had the honor of producing this piece for ZOE International as they prepare for the 2026 Race Across America.

Two men.
Biking across the country.
For a cause that matters.

This is what happens when purpose fuels performance.

Grateful to help bring it to life.