09/10/2026
AI helped us move faster, test ideas quickly, and build a professional site with far less traditional development work. But speed was only part of the story.
Strategy, copy, UX, visual judgment, and the details that make a brand feel like itself still needed people behind them.
So, what actually worked? What didn’t? And where did human judgment matter most?
We broke down the entire experience, including what we’d do differently next time.
🔗 Get our new roadmap here:
https://headlineconsultants.com/blog/rebuilding-our-website-with-ai