Parkway Digital

11/04/2025

For years, the Health Foundation for Western & Central New York shared their impact in a printed annual report. When the organization set out to create a more dynamic, accessible digital version, they partnered with Parkway to make it happen.⁠
⁠
Together, we designed and developed the Foundation’s first-ever interactive annual report microsite, bringing stories, data, and media to life across desktop and mobile. Built with scalability in mind, the site automatically organizes content into the right places, making it easy for the Foundation’s team to manage future reports and continue sharing their work in a compelling, modern format.⁠

⁠www.hfwcny.org

-----⁠
⁠

10/31/2025

We take our deadlines seriously. Our costumes? Not so much.

10/30/2025

Not every brand needs to be on every platform. We wrote about how to figure out where your time and energy are actually worth it.

https://www.pkwydigital.com/which-social-media-platforms-should-your-brand-be-on/

-----⁠

Focus on the social media platforms that align with your audience and goals to build a smarter social media strategy.

10/21/2025

At Parkway, every word we write carries weight, and that’s no accident. Summer brings a journalist’s eye for narrative and a strategist’s clarity to every piece of copy.

With a portfolio that spans industrial advertising to small business websites, she knows how to distill complex ideas into purposeful, on-brand messaging. Her work doesn’t just sound good—it drives real results. We’re lucky to have her voice behind so many of our client wins.

-----⁠

09/29/2025

CMC Project Solutions’ previous website was little more than a single page, leaving visitors without a clear understanding of the company’s suite of services and missing an opportunity to emphasize the value of its WBE and DBE certifications.

Parkway partnered with CMC to rethink the structure of the site, creating a clear, organized navigation and revising content to better communicate who the business is and what it does. Our designers then delivered a complete visual overhaul, building a modern, professional design that incorporates CMC’s existing aesthetic while elevating its digital presence.

www.cmcprojectsolutions.com

-----⁠

09/23/2025

What you see on launch day is only part of the story. Here, Sarah and Tyler bring their expertise together, refining ideas so our clients’ brands can thrive far beyond the first impression.

-----⁠

09/16/2025

The marketing landscape is evolving.

Impressions now carry as much weight as clicks — sometimes more. Understanding this shift allows brands to focus on the bigger picture: building meaningful visibility that leads to sustained success.

We break it down in our latest article →
www.pkwydigital.com/impressions-are-the-new-clicks.

-----⁠

Clicks are down, impressions are up. Here's what that means for your SEO strategy in the age of AI-driven search.

09/10/2025

The before photos still make us pause.

This place started out with zero finish work and even less insulation—but we saw what it could be. Now it’s where we plan, build and grow alongside clients who think long-term like we do.

Feels good to look back and know the space reflects the work.

-----⁠

09/07/2025

We tried our best to look like a team who had a plan for this photo.
We didn’t.
But at least we’re all wearing Bills gear — that part came easy.

-----⁠

08/25/2025

Intentional work begins with clear direction. Taylor, our Digital Marketing Manager, sets the tone for the week—grounded in strategy, driven by purpose.

-----⁠

08/18/2025

AI can streamline, accelerate, and automate. But it can’t replace strategic thinking. We unpack why real marketing still starts with real minds—and why teams that skip that step are falling behind → www.pkwydigital.com/is-ai-making-marketers-lazy.

-----⁠

Faster doesn’t always mean better. Here’s how we feel AI is shaping creativity and what marketers still need to bring to the table.

08/14/2025

Bringing stories to life starts behind the lens. Capturing our clients with purpose means more than just hitting record—it’s about creating space for their vision to shine. Every frame is intentional, every detail considered.

-----⁠