Parkway Digital

07/23/2025

Some traditions are worth waiting for. 🎄 With several of our team members out at the end of last year, we hit pause on our usual December celebration—and brought the holiday spirit back in full force this July instead.

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07/21/2025

What if your email list was half the size—and twice as effective? Cutting through the noise starts with knowing who actually wants to hear from you. This isn’t downsizing. It’s refining. And it’s how better marketing begins.

Read the full perspective on building smarter email lists → www.pkwydigital.com/a-smaller-smarter-email-list-is-better-for-your-business.

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Build and optimize a high-quality email list that converts subscribers to loyal customers.

06/24/2025

The Sorrentino Team • at Keller Williams Realty is known for its transparency and dedication to clients, providing expert guidance to make buying and selling homes easier. But in Buffalo’s competitive real estate market, the team needed a website that not only offered real-time property data but also empowered clients with the tools to make confident decisions.

Parkway designed a modern, mobile-first website that integrates Showcase IDX for effortless MLS connectivity. With real-time listings, a powerful search tool, a customer portal, mortgage calculators and community spotlights, the site gives buyers everything they need to make informed decisions while reinforcing The Sorrentino Team’s trusted reputation.

www.sorrentinorealestate.com

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06/23/2025

In a digital world that moves fast, we’re proud of what doesn’t change. Rob’s been a steady presence at Parkway since day one. He’s more than a developer—he’s a trusted partner to our clients and a key part of how we turn complex ideas into purposeful digital experiences.

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05/20/2025

A fresh digital presence for a firm that does things differently.

Richard Breen Law Offices goes beyond big settlements—they help clients navigate medical bills, insurance claims, and the road to real closure. But with lots of legal options in Louisville, the team struggled to reach the right clients.

Parkway redesigned the firm’s website with a modern aesthetic that emphasizes Richard Breen Law Offices’ real differentiator: the way this team does business. The new website positions the firm as approachable advocates committed to representing clients with compassion and ready to take an aggressive stand for justice.

richardbreen.com

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04/28/2025

This is what collaboration looks like at Parkway—real people, meaningful work and a shared drive to do things differently.⁠
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04/18/2025

We’ve seen it too many times—brands pouring effort into campaigns that never had a real audience.⁠
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It’s not about working harder. It’s about working smarter.⁠
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The difference? Knowing who your message is meant for from the start.⁠
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We broke it down in this new article: How to Find and Connect with Your Ideal Customers.⁠
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www.pkwydigital.com/how-to-find-and-connect-with-your-ideal-customers
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Knowing your audience helps your business grow. Learn how to find and connect with the customers who matter most.

03/26/2025

We're proud to partner with Attain Wealth Planning, a new company redefining wealth management with a modern, holistic approach.

Attain’s new website is built to grow with the company, featuring a responsive design and the power of WordPress for a seamless user experience. With strategic organization and messaging, the site makes it easy for clients to understand what sets Attain apart: tailored services for every stage of someone’s financial journey.

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attainwealth.com

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03/14/2025

A night of creativity, recognition and inspiration!

We had an incredible time at the 2025 Buffalo American Advertising Awards, celebrating the work that pushes our industry forward. Congratulations to all the winners whose vision and dedication set the standard for excellence. It’s always an honor to be surrounded by such talent.

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11/28/2024

On Thanksgiving—and every day—we're grateful for our team, our clients and mashed potatoes. In that order, obviously.

We hope you and yours have a lovely Thanksgiving filled with gratitude, good food and the best company. 🍂🦃

10/31/2024

"I mean, the pumpkin should rot off my head in a month or two … right?"

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10/23/2024

When Whiteboard IT Solutions recognized their old website fell short, failing to represent their expertise and lacking a seamless user experience, they contacted Parkway for help. Without a modern design, clear messaging or strategic organization, it was difficult for potential clients to fully grasp what value Whiteboard brings to the table.

Our team got to work creating a new website with a responsive design and a self-segmenting interface to ensure visitors can easily navigate and connect with Whiteboard’s services. We also revamped Whiteboard’s website copy with verbiage that helps potential clients better identify their own IT problems and see how Whiteboard can solve them.

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www.whiteboardits.com

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