Parkway Digital

09/29/2025

CMC Project Solutions’ previous website was little more than a single page, leaving visitors without a clear understanding of the company’s suite of services and missing an opportunity to emphasize the value of its WBE and DBE certifications.

Parkway partnered with CMC to rethink the structure of the site, creating a clear, organized navigation and revising content to better communicate who the business is and what it does. Our designers then delivered a complete visual overhaul, building a modern, professional design that incorporates CMC’s existing aesthetic while elevating its digital presence.

www.cmcprojectsolutions.com

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09/23/2025

What you see on launch day is only part of the story. Here, Sarah and Tyler bring their expertise together, refining ideas so our clients’ brands can thrive far beyond the first impression.

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09/16/2025

The marketing landscape is evolving.

Impressions now carry as much weight as clicks — sometimes more. Understanding this shift allows brands to focus on the bigger picture: building meaningful visibility that leads to sustained success.

We break it down in our latest article →
www.pkwydigital.com/impressions-are-the-new-clicks.

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Clicks are down, impressions are up. Here's what that means for your SEO strategy in the age of AI-driven search.

09/10/2025

The before photos still make us pause.

This place started out with zero finish work and even less insulation—but we saw what it could be. Now it’s where we plan, build and grow alongside clients who think long-term like we do.

Feels good to look back and know the space reflects the work.

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09/07/2025

We tried our best to look like a team who had a plan for this photo.
We didn’t.
But at least we’re all wearing Bills gear — that part came easy.

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08/25/2025

Intentional work begins with clear direction. Taylor, our Digital Marketing Manager, sets the tone for the week—grounded in strategy, driven by purpose.

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08/18/2025

AI can streamline, accelerate, and automate. But it can’t replace strategic thinking. We unpack why real marketing still starts with real minds—and why teams that skip that step are falling behind → www.pkwydigital.com/is-ai-making-marketers-lazy.

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Faster doesn’t always mean better. Here’s how we feel AI is shaping creativity and what marketers still need to bring to the table.

08/14/2025

Bringing stories to life starts behind the lens. Capturing our clients with purpose means more than just hitting record—it’s about creating space for their vision to shine. Every frame is intentional, every detail considered.

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08/12/2025

Effort, teamwork, big plays — this crew’s got it all. And honestly, they’re making our shirts look pretty great too. Proud to be cheering on our sponsored softball team this season.

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08/04/2025

Parkway has supported American Medical Seminars for years, but the time was never quite right for a refresh that spanned the business’s branding, website, and marketing—until now.

After extensive industry and user research, we implemented a refreshed visual identity and streamlined user experience within the confines of the website’s complex ecommerce framework.

Four weeks after launch, we can already talk about improved search visibility, increased conversion rates and impressive jumps in return on ad spend (ROAS).

🔗 Visit the link for more details on how we worked with the team at AMS to modernize their trusted brand in medical education: www.pkwydigital.com/work/american-medical-seminars.

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07/23/2025

Some traditions are worth waiting for. 🎄 With several of our team members out at the end of last year, we hit pause on our usual December celebration—and brought the holiday spirit back in full force this July instead.

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07/21/2025

What if your email list was half the size—and twice as effective? Cutting through the noise starts with knowing who actually wants to hear from you. This isn’t downsizing. It’s refining. And it’s how better marketing begins.

Read the full perspective on building smarter email lists → www.pkwydigital.com/a-smaller-smarter-email-list-is-better-for-your-business.

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Build and optimize a high-quality email list that converts subscribers to loyal customers.