Parkway Digital

08/12/2025

Effort, teamwork, big plays — this crew’s got it all. And honestly, they’re making our shirts look pretty great too. Proud to be cheering on our sponsored softball team this season.

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08/04/2025

Parkway has supported American Medical Seminars for years, but the time was never quite right for a refresh that spanned the business’s branding, website, and marketing—until now.

After extensive industry and user research, we implemented a refreshed visual identity and streamlined user experience within the confines of the website’s complex ecommerce framework.

Four weeks after launch, we can already talk about improved search visibility, increased conversion rates and impressive jumps in return on ad spend (ROAS).

🔗 Visit the link for more details on how we worked with the team at AMS to modernize their trusted brand in medical education: www.pkwydigital.com/work/american-medical-seminars.

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07/23/2025

Some traditions are worth waiting for. 🎄 With several of our team members out at the end of last year, we hit pause on our usual December celebration—and brought the holiday spirit back in full force this July instead.

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07/21/2025

What if your email list was half the size—and twice as effective? Cutting through the noise starts with knowing who actually wants to hear from you. This isn’t downsizing. It’s refining. And it’s how better marketing begins.

Read the full perspective on building smarter email lists → www.pkwydigital.com/a-smaller-smarter-email-list-is-better-for-your-business.

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Build and optimize a high-quality email list that converts subscribers to loyal customers.

06/24/2025

The Sorrentino Team • at Keller Williams Realty is known for its transparency and dedication to clients, providing expert guidance to make buying and selling homes easier. But in Buffalo’s competitive real estate market, the team needed a website that not only offered real-time property data but also empowered clients with the tools to make confident decisions.

Parkway designed a modern, mobile-first website that integrates Showcase IDX for effortless MLS connectivity. With real-time listings, a powerful search tool, a customer portal, mortgage calculators and community spotlights, the site gives buyers everything they need to make informed decisions while reinforcing The Sorrentino Team’s trusted reputation.

www.sorrentinorealestate.com

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06/23/2025

In a digital world that moves fast, we’re proud of what doesn’t change. Rob’s been a steady presence at Parkway since day one. He’s more than a developer—he’s a trusted partner to our clients and a key part of how we turn complex ideas into purposeful digital experiences.

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05/20/2025

A fresh digital presence for a firm that does things differently.

Richard Breen Law Offices goes beyond big settlements—they help clients navigate medical bills, insurance claims, and the road to real closure. But with lots of legal options in Louisville, the team struggled to reach the right clients.

Parkway redesigned the firm’s website with a modern aesthetic that emphasizes Richard Breen Law Offices’ real differentiator: the way this team does business. The new website positions the firm as approachable advocates committed to representing clients with compassion and ready to take an aggressive stand for justice.

richardbreen.com

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04/28/2025

This is what collaboration looks like at Parkway—real people, meaningful work and a shared drive to do things differently.⁠
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04/18/2025

We’ve seen it too many times—brands pouring effort into campaigns that never had a real audience.⁠
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It’s not about working harder. It’s about working smarter.⁠
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The difference? Knowing who your message is meant for from the start.⁠
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We broke it down in this new article: How to Find and Connect with Your Ideal Customers.⁠
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www.pkwydigital.com/how-to-find-and-connect-with-your-ideal-customers
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Knowing your audience helps your business grow. Learn how to find and connect with the customers who matter most.

03/26/2025

We're proud to partner with Attain Wealth Planning, a new company redefining wealth management with a modern, holistic approach.

Attain’s new website is built to grow with the company, featuring a responsive design and the power of WordPress for a seamless user experience. With strategic organization and messaging, the site makes it easy for clients to understand what sets Attain apart: tailored services for every stage of someone’s financial journey.

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attainwealth.com

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03/14/2025

A night of creativity, recognition and inspiration!

We had an incredible time at the 2025 Buffalo American Advertising Awards, celebrating the work that pushes our industry forward. Congratulations to all the winners whose vision and dedication set the standard for excellence. It’s always an honor to be surrounded by such talent.

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11/28/2024

On Thanksgiving—and every day—we're grateful for our team, our clients and mashed potatoes. In that order, obviously.

We hope you and yours have a lovely Thanksgiving filled with gratitude, good food and the best company. 🍂🦃