The Marketing Mermaid

12/23/2022

Lately, I’ve been feeling your big-ness.

Your big personality as you toddle into the living room.

The way you take up space on my lap as I rock you to sleep.

When my arms and back ache at the end of the day from carrying you.

How easy it is for you to slide down my hip when you want to.

First the first time since you were born, I worry that you’ll out grow me.

That a day will come when I can’t lift you any more.

That a day will come when a cuddle from Mama won’t be enough.

That a day will come when you don’t need me like you used to.

Lately I’ve been feeling your big-ness.

Let me be the first to tell you baby, your big-ness is coming and it’s a good thing.

See, we live in a world where people will want to keep you small.

Too small to lead a crowd.
Too small to speak up.
Too small to show off your big-ness.

And on the days when you feel small, I want you to remember who your Mama is.

At 5 foot 3, somehow managing to be the loudest person in the room.

At 130lbs wet, somehow managing to take up space.

And though I’m sad you won’t be little forever, I need you to hear me when I say, there will come a day when your big-ness is your super power.

Your big-ness will open doors, it will break barriers, it will create massive change, it will make strangers feel loved and insecure men feel intimidated, it will help you carve your way in this world.

Be Big my girl.
As big as your lungs and heart will allow you to be.
As big as your brave, disarming, unrelenting self can handle.

Because the world might want to keep you small, but I will be there to remind you how BIG you are.

Be Big, my girl.

And if someone ever makes you feel small, you come tell your Mama, I’ll show you how it’s done.

12/07/2022

Quick update + personal musings ✨

Ever since I got pregnant with Olivia, no less than 20 times I’ve been told how my personality has changed.

All complimentary of course, I’ve been told than I’ve become less anxious, less high strung, more calm, more easy going, just overall way more CHILL.

And I feel it.

It’s been very surprising to hear to be honest, 1. That I was so anxious it was palpable to everyone around me, 2. So anxious that people not only notice a huge personality change but also feel the safety/freedom/etc to comment about it. (Which I actually really love)

Hyperemisis during pregnancy was the most challenging thing I’ve ever put my mind and body through. I was forced to, for the first time, focus on ME. My needs, my health, surviving each day.

My world became small.
My worries became small.
My circle became small.

Seeking validation was no longer on the schedule, worrying about every single little detail was no longer possible, because when you’re throwing up 10-40 times a day, you quite literally don’t have any energy left for anything else.

Then came Olivia. Her newborn phase like any other - exhausting. Once again I was forced to keep my world small. Surviving each day, but now with the addition of making sure she was cared for and loved.

This year, I’ve been focused on 3 things: my health, my relationship with my husband and my daughter. Everything extra was extra.

The result?

My husband and I’s relationship is in the strongest, most fun, most enjoyable place in 6.5 years of togetherness.

I am obsessed with our daughter and love love love doting on her, giving her my full presence every chance I get.

And I’ve been so much happier. So much more CHILL 🤣

➡️So this all to say in my normal roundabout way - stop giving your energy into people that don’t matter, feelings that don’t matter, fears that don’t matter - shrink your world and watch your happy grow.

We are worrying too much, doing too much, thinking too much, and in my experience: happiness was found in less ✨

11/08/2022

I keep seeing a meme go around that says “go buy groceries, fill up your gas tank, etc etc then go vote.” 👀

I’d also like to add:

Speak to your daughters, friends, and family of reproductive age.

Check in with your black friends you beg for approval from.

Call that really fun gay guy you love to grab a drink with.

Catch up with your neighborhood le***an you love to flirt with when you’re drunk.

Text your Asian friends you love to ask for restaurant recommendations.

Call your county’s teachers you trust with your kid’s wellbeing for 7 hours a day.

Speak to your friend who just cut their hair and started dressing in men’s clothing.

Call your friend who’s struggling to make ends meet.

Talk to literally ANYONE who’s life looks a little different than yours.

If we want to bring positive change to our next generation, we need to start thinking about the people that live outside the four walls of our own home.

Elections affect everybody.

Remember when you vote today, it’s not just about you and your experience and your life, remember all the people you love to love in your daily life but conveniently forget about come election time.

Elections affect everybody.

Today I’m voting like my daughter will inherit every mistake or act of progress our country, county, and cities make and I encourage you to do the same.

10/26/2022

"It doesn't matter what you price your program at, it's worth 100x what I paid already."

- My Scale & Step Away client yesterday

10/12/2022

You’re here with me today because you’re an online coach and you’re probably struggling with scaling your business.

All along you’ve been told that you can’t scale your business until you’ve hit X amount in monthly revenue, and to do everything on your own because it’s cheaper.

And you’ve been stuck because the truth is - doing all those behind the scenes tasks are actually COSTING you more money and preventing you from scaling back on your working hours.

The opportunity cost of spending time on what I call “Doing Tasks” vs “Dollar Tasks”

Dollar tasks = tasks that generate revenue
Doing tasks = tasks that take away time from your dollar tasks.

But who am I to be sharing these insights with you? I am Anna-Marie, The Marketing Mermaid and I specialize in helping legacy building entrepreneurs scale their business and scale down their working hours.

And I have seen entrepreneur burnout in every shade you can imagine.

This is why I created Scale & Step Away.

This system consists of 3 phases:

⭐️Phase 1: Disruptive Innovation
This is where we build your incomparable 5 figure offer and build the messaging strategy that attracts people who are ready to invest.

⭐️Phase 2: Leveraged Momentum
This is where we identify your zone of genius and help you automate or delegate every single “Doing Task” so you can focus solely on what LIGHTS YOU UP & what makes you money.

⭐️Phase 3: Systematic Growth
Using a combination of my Hyperpresence method and my Premium Messaging strategy, we will automate your lead generation and ensure that every call you get on increases your income.

So you can see when you are spending time on all those behind the scenes, “it’s cheaper/easier if I just do it” DOING Tasks and why spending any time at all on these tasks is preventing you from reaching your goals.

My Scale & Step Away program can help you FINALLY achieve that time and financial freedom you got into business for.

09/28/2022

Client: “Do you think we can create a 5 figure offer even though we’ve only been in business a couple months?”

Me: HELL YES.

Are you feeling under the weather with what I call pay-your-dues-itis?

The belief that we have to hustle hard, work for free, take every client willing to pay us, grind till the sun comes up, burn out week over week.

To earn your “success”.

To earn your “reputation”

Nah.
This is not a belief I subscribe to any longer.

I believe we can create incredible transformative, heart and service centered offers and sell them with ease.

I believe I can earn trust by being well - trustworthy.

I believe we can build our reputation by consistently delivering a high quality innovative solution.

Can we talk about what happens when you start charging based on the transformation you provide?

➡️ You show up for your clients in a bigger way because you have the capacity to.

➡️ You work with less people because you can.

➡️ You deliver better results for your clients.

➡️ You have the energy and the capacity to overdeliver when you’re feeling particularly generous.

Let me be the person who reminds you, you don’t have to earn your worthiness. You are inherently worthy.

And you sure as hell don’t need to “pay your dues”.

You can create a 5 figure offer by delivering a 5 figure transformation.

Not sure where to start?

I can help 🧜🏼‍♀️

Free call link in bio when you’re ready friend ❤️

09/26/2022

Client: “Before working with you, I had never made $10,000 in a month and now I’m about to make it in a week. 😱”

This client knew she was made for more. This client was DONE playing small.

But like many online service providers, creating an ultra-transformative high ticket program felt out of reach.

She’s been juggling a full time job and trying to grow her business at the same time, feeling burnt out almost every Friday, taking client calls on Saturdays just to keep up.

She needed something that allowed her to charge more and work less.

That’s where I come in.

Using my Disruptive Innovation Method, we create a solution that combines what brings you unbridled JOY in your business, super charge that solution by mixing in your unique (and often untapped) POWER, and develop a concierge-like experience with a massive transformation.

The result?

🥳 An incomparable, highly transformative program no one in your industry is offering.

By focusing on the transformation and breaking every business rule in the book, you walk away with:

➡️A high ticket, highly sought offer.

➡️A positioning strategy that has clients flooding your inbox.

➡️Time freedom and more money than you know what to do with.

Curious? Book a call with me, give me 15 minutes of your time and I’ll show you the MAGIC 🪄

2 spots available for October! 1 Pay in Full Spot and 1 Payment Plan spot.

It all starts with a call, and the courage to say yes if the program feels right for you at this time. ❤️

Link in bio! Book a call and let me help you hit your 5 year goals in less than 5 months.

09/14/2022

Have you checked your website traffic lately?

I just checked mine.

Let me break it down for you.

7934 website visitors this year. ⬇️

27% came from Instagram (2142 people)
26% came from Facebook (2062)
23% came from Google (1834)
16% from my Email List (1269)
8% came from Pinterest or LinkedIn (634)

I focus on 5 platforms because I want to be the expert someone finds REGARDLESS of where my client is searching.

I show up multiple times a week on these platforms in less than an hour.

My Hyperpresence method is about showing up on MORE platforms more often because we KNOW our potential clients use their preferred search engine first.

Hyperpresence isn’t about becoming the master of ONE platform, it’s about creating a content strategy that flows easily from one to another.

Hyperpresence, plain and simply, is about increasing the number of eyeballs on your business, without adding more work to your plate.

A multi-platform digital marketing plan can guarantee:

🥳 more people seeing your services,

🥳 more visibility on your magic,

🥳 more leads in your CRM

🥳 more sales in your business

Algorithm-Proof, Headache-Proof, and Small Follower Count Friendly 🤙🏼

How would your business benefit from 7934 more eyeballs seeing your magic? 💫

Book a Call with me and I’ll show you the platform you’re sleeping on FO’ FREE.

https://themarketingmermaid.net/systematic-growth-plan

09/14/2022

The million dollar mistake a lot of coaches and consultants are making ⬇️

Thinking you have to have a “big name” or a “big reputation” to be a disruptive innovator.

I’ll admit, I played in my small box of social media management for a long time because I thought if I wanted to be innovative, I’d have to start all over again.

The belief that you “have to have a big reputation” to have a transformative innovative offer is FALSE.

This belief is built on the fear of “nobody will buy because I haven’t proved I am an expert yet”

When in fact, focusing on the transformation you want your clients to experience and delivering on that transformation MAKES you the expert in YOUR innovative offer.

Why?

A lot of these “big names” create offers based on what their audience will buy, NOT offers that actually transform their clients lives, leaving their audience back at square one feeling buyers remorse and disappointment.

Everyone says “create an offer based on what you audience needs, price it based on what they can afford, and dig into their pain points so they know they need it.”

Instead let’s create a solution that gives our clients what they WANT, a solution that was customized to make our impact GREATER, and create a messaging strategy that attracts people that are ready to invest.

This is why the Disruptive Innovator component of my program is so powerful.

1. Your premium clients are following the “big names” and their solutions aren’t speaking to them as individuals, they want a solution that EXCITES them and feels customized to them.

2. Your premium clients have already tried a couple of the cookie cutter options out there, they’re begging for the NEW APPROACH that can finally solve their problem once and for all.

3. Your premium clients are tired of wasting their time on band aid solutions, they’re ready for a transformation only you can offer.

Are you tired of being compared constantly and losing the package-pricing game to your competitors?

Are you ready to start having a life-changing impact on your clients by offering a ultra-transformative solution?

Book a call with me.

https://themarketingmermaid.net/systematic-growth-plan

09/09/2022

Based on the reactions in my DM’s I decided this robe rant needed a permanent spot on the feed. 😘

Did this message resonate with you?

Share your “a ha!” moment below ⬇️

09/07/2022

One of the misconceptions I hear in my DM’s all the time is that scaling your business means you have to work more. 👀

There is absolutely nothing true about that statement.

In fact, when you streamline your operations you get to:

➡️ Work way LESS.

➡️ Grow your business faster.

➡️ Achieve consistent income growth month over month.

➡️ Let go of tasks you hate 🤮

More Success does NOT equal more work.

Listen y’all, I love serving you all, I love helping you hit your goals.

But not at the expense of spending time with my family.

Scaling my business has allowed me to:

➡️ Prioritize my daughter’s social, emotional and brain development.

➡️ Prioritize connection and intimacy with my Husband.

➡️ Prioritize my energy capacity (any other introverts out there?)

➡️ Prioritize a joyful, safe, clean home for my family.

➡️ Prioritize my health, both physical and mental.

➡️ Prioritize my growth as an entrepreneur

Scaling your business CAN help you add more time in your day, help you work less, stress less, and achieve more.

Does this sound like something you want too? Book a Blueprint Call with me! Link in Bio!

09/02/2022

What part of creating an innovative offer excites you the most?

A. Providing my clients a BIGGER TRANSFORMATION
B. Being able to charge HIGHER TICKET prices
C. Becoming a highly sought INDUSTRY LEADER
D. Feeling LIT UP every time I sit down to work.

09/02/2022

My husband and I snuck away for a little 24 hour staycation this week 🧜🏼‍♀️

We’ve both been killing it in our businesses lately, it was time to seriously treat ourselves with a little connection and some really great food.

We stayed at the Crockfords Hotel out here in Las Vegas, quickly after walking through the door I realized this was on the higher end of the Resorts World hotels.

My husband loves to surprise me with luxury and receiving his love in the form of these experiences is truly wonderful.

As we walked around the hotel, I noticed little details about the experience that took it to the next level. 🤩

Complimentary Champagne on arrival ✨

Teeth whitening kits in the bathroom ✨

Massaging guns in the room ✨

Complimentary Valet & Luggage Service ✨

Ice Cold Facial Towels with Essential Oils Available poolside ✨

Complimentary Cooked to order breakfast ✨

A Food & Beverage Credit for poolside cocktails & room service ✨

These little details, although no big deal separately, really upleveled the whole experience for us.

➡️ I talk about creating a Concierge Like Experience a lot with my clients because the fact of the matter is, if we want to charge high ticket prices, we need to deliver a high ticket experience. ✨

➡️ Today’s Gentle Encouragement:

How can you create a concierge like experience for your clients?

What small things can you tweak or add to increase the luxe vibes in your offer?

How can you differentiate yourself from other coaches and consultants AFTER your client has said yes?

Would love to hear your luxe ideas below and I’ll share mine too!! ⬇️

08/30/2022

“Anna, I hear you talking about being innovative as an entrepreneur but I have no idea how to be unique in my industry."

I hear this on almost every single sales call these days.

My clients come to me thinking creating an innovative offer is HARD. It's actually the easiest, most fun way to run your business and make a sh*t ton of money.

Let me be the first to tell you:

✨ You get to do business differently.

✨ The fact that nobody has done it before is PROOF that you are being called to take action.

✨ Your clients are waiting for the innovative transformation living inside you.

✨You have so much magic inside you, just waiting to be released into world.

✨ You ARE special enough, you are unique enough, you are savvy enough.

✨ You get to be the disruptive innovator you are feeling called to be.

When you create an innovative solution, you get to impact your client’s lives at a much greater level.

➡️ Your service is of higher value.

➡️ You carve your own space in the industry.

➡️ You become an INDUSTRY LEADER.

➡️ Your personal brand and your business grows exponentially.

You can achieve all of the above without:

👉🏼 Playing the pricing-package war.

👉🏼 Competing to be heard above the noise.

👉🏼 Worrying about your competitors stealing your genius idea.

👉🏼 Working more than 15 hours a week.

If you can feel IN YOUR BONES that you were called to be MORE, to do MORE, to make MORE…

Book a Blueprint Call with me, I’ll walk you through my process.

➡️ We’ll create your innovative, high impact, high ticket, highly sought after solution.

➡️ We’ll find your zone of genius and automate or delegate every single area of your business that doesn’t light you up.

➡️ We’ll scale your business so you can step away and start your next venture.

Call Link Below ⬇️

https://themarketingmermaid.net/systematic-growth-plan

08/29/2022

New on the blog!

Recession. It's a word that can strike fear into the hearts of even the most experienced business owners.

08/26/2022

Hey there,
I’m The Marketing Mermaid™️ 🧜🏼‍♀️

✨I personally help you achieve hyperpresence online using a plug and play style content strategy that will help you automate your marketing plan and lead generation strategy.✨

The results?

➡️ Increased visibility up to 10x to new audiences.

➡️ Consistent ready-to-purchase leads excited to get on a sales call with you.

➡️ Your income is no longer dependent on how many people you DM but how many sales calls you feel like taking.

✨I also help you become a Disruptive Innovator. I help you identify the unique solution your customer is BEGGING you for before they even have a chance to ask.✨

The results?

➡️ You become the business owner people are dying to get 5 mins with.

➡️ You can price yourself however high or low as you want, unlimited potential baby!

➡️ Your clients are willing to move heaven and earth to work with you. No overcoming objections, only FULL BODY YES’s on your sales calls going forward.

✨ I also help you map out the team you need to scale your empire by identifying your zone of genius first, then we identify the tasks that can be automated, outsourced, or monetized. ✨

The results?

➡️ No more drop offs in your funnel.

➡️ No more working monotonous tasks day after day that don't increase your revenue.

➡️ No more 40+ hour work weeks. You work whenever the hell you want.

➡️ Your operations are streamlined, allowing you to double, triple and quadruple your income at a much faster speed.

Interested? Dope!
Book a free call to find out more!

https://themarketingmermaid.net/systematic-growth-plan

08/23/2022

What’s the ROI on Visibility? 💰

A question I have been answering almost daily for the past 14 years.

Simply put:

👀 More Visibility = More Leads
🙋🏻‍♀️ More Leads = More Sales
💰 More Sales = More Money

➡️ The most common misconception about more visibility, is that it means more WORK. 🤦‍♀️

🛑This is simply not true folks. 🛑

What we often forget when it comes to visibility:

☀️More visibility gives you a competitive advantage.

☀️ More visibility increases your industry authority and reputation.

☀️ More visibility saves you money.

☀️ More visibility saves you time.

☀️ More visibility makes your sales calls easier to close.

☀️ More visibility means more opportunities for free advertising.

(Think podcasts, interviews, press releases, speaking engagements, etc)

✅ What is TRUE is that hyperpresence does require some upfront planning and strategy.

✅ What is TRUE is that trying to achieve hyperpresence on your own will burn you out.

✅ What is TRUE is that hyperpresence will only be effective if you have crystal clear client clarity and a conversion based messaging strategy.

✅ Hyperpresence starts and ends with a system. A system that can be automated, a system that takes the guess work out, a system that actually saves you time and 10x your impact and visibility.

Wanna see the system? Book a call in my link in bio 👏🏼