10/07/2025
As of late you've seen PTP President, Joylynn M. Ross, mentioning the author-publisher relationship; how they must partner in creating customer value outside of the book reading experience. She shared receipts on how Path To Publishing's traditional publishing imprint, PTP Press, did just that by creating and promoting a companion course, workshop, and training program for our inaugural title, The Price We Pay, called B.E. S.E.E.N. Bias Education & Techniques program, as well as putting together a paid and free fan club for the author to invite her reading fans to join so that she can build, grow, and nurture her relationship with them. You can learn more about that by visiting www.ptppress.com.
So, what did the author do to create added customer value to her book? So glad you asked. Because, in our opinion, she created something absolutely genius! Which is a literary inspired cosmetic line called Library of Colors.
It includes the E-Book eyeshadow pallet of orange hues and one of n**e hues, a pair of Audio Book lashes, the 3-in-1 E-Reader contour finisher, lipliner, and eyeshadow, topped off with the Library of Colors tote.
When paired with the 5-time award-winning novel, The Price We Pay, it makes up the Beauty and the Book gift set.
"I've been a Mary Kay cosmetics only girl my entire life," states Joylynn, "up until a few years ago when I started cheating on Mary with a few Mac (cosmetics) products. But just this year it became a th*****me when I started wearing Library of Colors. And let me tell you that it more than holds a candle to Mary and Mac. It burns, baby, burns! I'm talking it doesn't fade. You don't need a touch up. It stays popping until you wash it off. And the color pallets work for EVERY. SINGLE. COMPLEXION."
So, not only did we partner to build companion products, but they are quality products. And on top of that, the foundation of it all is a damn good book. Because at the end of the day, no matter how much blood, sweat, tears, efforts, and money you put into the success of a book, the true test of time is whether the content is equal in quality. And the Price We Pay is a classic; coined the To Kill a Mockingbird of the 21st Century!
But, of course, we're biased (pun intended). So, you've gotta read it to believe it. Get your copy now wherever fine books are sold or directly from the PTPpress.com website.