Crowd Siren

11/13/2025

How do you build a content strategy in this environment?

One strategy is to start treating your social media content like a TV series.

If you can take the entertainment elements from TV and bring them to social media, you can lock people in for that much longer.

11/11/2025

Find out the size, revenue, and brand potential for the leading social media platforms that dominate attention and are used every day worldwide.

Social platforms vary widely in audience and impact. Here's how the top 10 compare in size, revenue, and brand potential.

11/03/2025

10/31/2025

Trick-or-treating automotons, TikTok ghouls, chairs without back support and a plethora of genuinely scary long-form branded content—this year’s crop of Halloween brand campaigns has been nothing short of thrilling, a welcome change from quieter recent years.

The 2025 Halloween Marketing Awards, plus insights on why these campaigns worked and the trends shaping brands’ seasonal strategy.

10/29/2025

In 2025, organic reach on social platforms is declining dramatically, and businesses that want to grow need to accept the new reality that social media has become a paid channel.

Businesses that want to grow need to accept the new reality of social media marketing.

10/23/2025

36% of marketers say user-generated content (UGC) is extremely important to their social media strategy, compared with 2% who say the same for AI-generated content: https://www.emarketer.com/content/social-media-strategists-value-ugc-over-ai

10/20/2025

In 2025, social networking sites are estimated to reach 5.44 billion users, and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Facebook, YouTube, Instagram, and WhatsApp are the most popular social networks worldwide, each with at least two billion active users.

10/13/2025

To assist in your planning, here are 36 predictions for social media marketing in 2026, looking at each platform’s key areas of focus.

These tips and trend pointers could help you prepare your marketing plan for 2026.

10/10/2025

As ticket prices surge, more consumers are turning to virtual attendance:

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

10/08/2025

Brandoms represent the evolution of customer loyalty, where emotional connection, community, and advocacy elevate brands into cultural icons with powerful business advantages.

Brandoms represent the evolution of customer loyalty, where emotional connection, community, and advocacy elevate brands into cultural icons with powerful business advantages.

09/30/2025

Every social media platform offers brands a wealth of data, but knowing which metrics matter most means the difference between guesswork and strategy.

Looking beyond surface-level views and likes by analyzing platform-specific behaviors and conversations can reveal patterns to help optimize your content and timing.

09/25/2025

Standing out on social media in 2025 isn’t about gaming the algorithm or chasing the latest viral trend. The businesses that will win are the ones combining great storytelling, thoughtful design, community engagement and smart use of data.

Here's what businesses can do to cut through the noise and thrive on social media right now.