GIFTY Advertising

01/05/2025

VOI Smart marketers, heck, smart business leaders , generally know when a given program is ROI-trackable or VOI-trackable. https://sparktoro.com/blog/roi-vs-voi-smart-marketers-look-beyond-the-numbers/?utm_source=contentstudio.io&utm_medium=referral

Most of us default to Return on Investment (ROI) for measuring marketing success. It's the tried-and-true metric that quantifies financial returns. Money

02/03/2025

Transactional: Webpages included in AI Overviews get more traffic, regardless of position on Page 1 of Google. https://searchengineland.com/google-ai-overviews-harms-webpages-study-452605?utm_source=contentstudio.io&utm_medium=referral

27/02/2025

This will go into effect on April 28th, 2025 What’s Changing Currently, you can format a public folder ID as either an integer (INT) or a STRING in your request body. https://developers.hubspot.com/changelog/breaking-change-for-v3-lists-api-beta?utm_source=contentstudio.io&utm_medium=referral

The v3 Lists API beta currently accepts both integers and strings for the ID of public folders used for list segmentation and returns the ID as an integer. We will be updating the IDs to use only strings in order to conform to the HubSpot specifications. This will go into effect on April 28th, 2025

27/02/2025

10 Instagram Trial Reel ideas Not sure where to start with your Instagram Trial Reels? https://buffer.com/resources/instagram-trial-reels/?utm_source=contentstudio.io&utm_medium=referral

Exactly how to use Instagram Trial Reels, why you should if you’re looking to grow your following on Instagram, and some ideas for your own tests.

26/02/2025

After the Change for Enumeration Options: Submitting " two" or "two " as an enumeration value will result in an 400 Bad Request error with a VALIDATION_ERROR response because it contains leading or trailing whitespace or invisible characters. https://developers.hubspot.com/changelog/breaking-change-enhanced-validations-for-non-string-properties-in-hubspots-crmobject-apis?utm_source=contentstudio.io&utm_medium=referral

Starting November 10, 2025, HubSpot will implement enhanced validations for non-string property values, including enumeration and multi-value enumeration property values submitted via the CRMObject APIs. This change aims to improve data integrity and user experience by prohibiting leading or trailin...

26/02/2025

I discussed the power of video in my conversation with Katie Hollar , VP of Marketing at Clutch . https://www.modgirlmarketing.com/why-video-builds-trust-with-prospects/?utm_source=contentstudio.io&utm_medium=referral

Why Video Builds Trust With Prospects. Mod Girl Marketing is an inbound marketing consultancy. Learn more about how we can help grow your business here.

26/02/2025

I’m curious… when was the last time you checked your network for opportunities? https://www.modgirlmarketing.com/unlock-sales-opps-in-your-linkedin-network/?utm_source=contentstudio.io&utm_medium=referral

Unlock Sales Opps In Your LinkedIn Network. Mod Girl Marketing is an inbound marketing consultancy. Learn more about how we can help grow your business here.

26/02/2025

After this date, existing HubSpot portals will retain access to the Growth theme but will not receive any further features or enhancements. https://developers.hubspot.com/changelog/upcoming-sunset-growth-cms-theme?utm_source=contentstudio.io&utm_medium=referral

Upcoming changes to HubSpot CMS themes: Growth theme sunset. The theme will no longer be available in new portals starting March 15, 2025. Please use the Elevate theme. Learn how to transition and where to get support.

25/02/2025

By bringing together Canva's creative platform with HubSpot's customer platform, we're making it fast and easy for teams to create professional designs at scale. https://www.hubspot.com/company-news/hubspot-and-canva-partner-to-give-growing-businesses-a-creative-edge?utm_source=contentstudio.io&utm_medium=referral

HubSpot and Canva partner to bring AI-powered design tools directly into HubSpot's platform, enabling teams to create, collaborate, and publish professional content without switching platforms.

23/02/2025

AI has its place, but it can’t replace human trust and connection. https://www.modgirlmarketing.com/should-you-outsource-your-video-content/?utm_source=contentstudio.io&utm_medium=referral

Should you outsource your video content?. Mod Girl Marketing is an inbound marketing consultancy. Learn more about how we can help grow your business here.

22/02/2025

10+ Social Media, Marketing, and Creator Economy Conferences to Attend in 2025 We share 10+ social media, marketing and creator economy conferences you’ll want on your calendar for 2025. https://buffer.com/resources/social-media-conference/?utm_source=contentstudio.io&utm_medium=referral

We share 10+ social media conferences you’ll want on your calendar for 2025.

22/02/2025

Introducing HubSpot's 2025 Customer Advisory Board https://www.hubspot.com/company-news/introducing-hubspots-2025-customer-advisory-board?utm_source=contentstudio.io&utm_medium=referral

HubSpot announces its 2025 Customer Advisory Board members.