02/09/2025
How much money do performers earn for the Super Bowl halftime show?
Super Bowl halftime performers don’t receive a paycheck for their performance—a long-standing tradition of the NFL. Instead, the league covers all production costs, which can range from $10-20 million, including nearly 3,000 laborers, elaborate stage designs, lighting, dancers, and special effects. While artists and crew members receive a modest union-mandated fee (around $1,000 per day for rehearsals and the show), the true payoff comes from the immense global exposure.
With over 100 million viewers tuning in, past performers have seen significant spikes in streaming numbers, album sales, and the highly coveted tour revenue following the event. Some artists also land lucrative sponsorships or brand deals tied to their performance, further boosting their earnings.
As Kendrick Lamar prepares to take the stage at Super Bowl LIX, fans may wonder about his payout—but like those before him, he’ll be performing for exposure rather than a hefty appearance fee. Adding to the spectacle, the event will draw a high-profile audience, including President Donald J. Trump and Taylor Swift, amplifying the buzz even further. ~Enjoy the show!