TomiGabriel

TomiGabriel I can take your business from the unknown to 10X visibility over your competitors through Google Ads.

I recently onboarded a client who’d been running Google Ads on his own.~$1,000/month in ad spendAt first glance, his acc...
05/03/2025

I recently onboarded a client

who’d been running Google Ads on his own.

~$1,000/month in ad spend

At first glance, his account looked active.

But once I stepped in, here’s what I found:

It was chaos.

➥ 1,000s of unfiltered keywords
➥ No negative keywords
➥ Zero conversion tracking
➥ No call tracking. No form tracking. No structure. No signal.

He told me:
“I just want more calls and form submissions.”

But the system was never set up to even track them, let alone optimize.

Even worse... his “conversions” were newsletter signups and irrelevant social media clicks... imported from GA4.

Totally irrelevant.

The ads?
Old. Generic. No spark.
No sitelinks. No offers.
No reason for anyone to click.
And yet… he was spending money.
Daily.
Blindly.

He had no way of knowing what was working — or what wasn’t.

What I Did:
➨ Built real conversion actions: Phone calls + Form submissions
➨ Scrapped the junk — focused only on high-intent keywords
➨ Layered in negative keywords to plug the leaks
➨ Cleaned up campaign structure for better signal strength
➨ Rewrote ad copy for clarity, benefit, and action
➨ Added sitelinks, callouts, extensions — everything Google loves

Now?
He knows exactly which campaigns bring leads.
He knows where his money’s going.
And most importantly — his phone is ringing again.

The moral?
If you’re not feeding Google the right signals — you’re not advertising.
You’re just… donating.

If you’re running Google Ads but aren’t sure what’s working and what’s not, I can help

04/26/2025

Right now, if your E-com brand isn’t where you want it on Google Ads in terms of:

1. Revenue
2. ROAS
3. Conversions

And you’re running campaigns beyond Shopping and Search...

Shut them off.

95% of your focus should be on Shopping + Search until you get consistent results.

Expand later.

P.P.S: If you're looking to 10X your business profit, then connect with me, your Google Ad Expert.

Let's work on your business and take it to the next level

04/26/2025

Your customers are searching for you—make sure they find you! With data-driven Google Ads campaigns, I’ll help you capture leads, grow your sales, and dominate your niche.

Don’t leave money on the table. Let’s craft your winning ad strategy now!

04/23/2025

Big News! 𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐠𝐨𝐭 𝐚 𝐧𝐞𝐰 𝐆𝐨𝐚𝐥 "𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭𝐬". Now next to Display also YouTube seems to merge more into Demand Gen campaigns.

Swipe through and learn about this new updates and its implications!

Google Ads just rolled out a new campaign goal option inside Demand Gen:
🎯 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀.
𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐢𝐭 𝐦𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐬𝐞𝐭𝐮𝐩:
⚠️ YouTube Video Ads only
⚠️ No Shopping Feed allowed
⚠️ Channel Control gives an error unless you choose YouTube channels

𝐇𝐞𝐫𝐞 𝐢𝐬 𝐭𝐡𝐞 𝐚𝐝𝐝𝐞𝐝 𝐯𝐚𝐥𝐮𝐞:
You can now optimize toward channel subscriptions, either as a tracked metric or a full-on biddable goal.

𝗪𝐡𝐲 𝐢𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬:
Google is slowly merging YouTube and Display into Demand Gen.

P.P.S: If you're looking to 10X your business profit, then connect with me, your Google Ad Expert.

Let's work on your business and take it to the next level

04/23/2025

You’ve been focusing on the wrong aspects of Google Ads.

It’s not just about the highest bid.

Or having a well-known brand.

Or throwing more money at it.

Winning with Google Ads takes a well-rounded strategy.

You win by being the best result for the person searching.

P.P.S: If you're looking to 10X your business profit, then connect with me, your Google Ad Expert.

Let's work on your business and take it to the next level

When you review a Google account, you want to:Check total account performance over the past 30 days, 90 days, and 12 mon...
04/23/2025

When you review a Google account, you want to:

Check total account performance over the past 30 days, 90 days, and 12 months (or life of account).

Focus on:
High-spend, high-volume campaigns and ad groups.

They drive the biggest swings—good or bad—in your results.
Pro tip: Review interest categories, age, and placements closely.

P.P.S: If you're looking to 10X your business profit, then connect with me, your Google Ad Expert.

Let's work on your business and take it to the next level

Want to measure the success of your digital marketing campaigns like a pro? It all boils down to three key metrics: CTR ...
04/23/2025

Want to measure the success of your digital marketing campaigns like a pro? It all boils down to three key metrics:

CTR (Click-Through Rate),
CPC (Cost Per Click), and
ROAS (Return on Ad Spend).

These numbers tell you how well your ads are performing—and where you can improve.

CTR shows how often people click your ad after seeing it: (Clicks ÷ Impressions) × 100. A higher percentage means your ad’s grabbing attention.

CPC tells you the cost of each click: (Ad Spend ÷ Clicks). It’s a quick way to see if you’re staying on budget.

ROAS measures your return: (Revenue ÷ Ad Spend). For example:-
if you spend $100 and earn $500, your ROAS is 5:1—pretty solid!

Tracking these can feel tricky, but tools like Google Sheets and Looker Studio make it easier.

P.S: What’s your favorite way to track ad performance? Drop a comment—I’d love to swap tips and hear how you’re crushing it!

PPC marketing isn’t a microwave meal.It’s a recipe without exact measurements. And what's the real secret ingredient?"IT...
04/23/2025

PPC marketing isn’t a microwave meal.

It’s a recipe without exact measurements.

And what's the real secret ingredient?

"IT DEPENDS"

Every brand brings its own flavor.
Every account cooks at a different temperature.

And chasing a “one-size-fits-all” formula is a myth.
Want to cook up a high-performing PPC strategy?

Start by knowing your core ingredients:
🥄 Budget:
It does more than fund your campaigns. It defines your reach, testing capacity, and creative options.
🥄 Industry:
This sets the tone. It influences your benchmarks, competition, and how bold you can be.
🥄 Product or Service:
Your offer must solve a real need. Ads can’t fix a weak offer.
🥄 Audience:
Targeting is everything. Without clear understanding, even the best copy won’t convert.
🥄 Company Values and Tone:
These should reflect in your messaging. Yes, even in a headline.
🥄 Resources:
Time, team, and tools can be constraints or superpowers. It depends on how you use them.

The best PPC marketers?

They don’t follow a fixed recipe.

They taste, tweak, and test... until it’s just right.

P.P.S: If you're looking to 10X your business profit, then connect with me, your PPC Ad Expert.

Let's work on your business and take it to the next level

Small mistakes in Google Ads setup can cause big problems later. Before launching your campaigns, lock in these setting...
04/12/2025

Small mistakes in Google Ads setup can cause big problems later.
Before launching your campaigns, lock in these settings:
1. Business information – Changing it can create inconsistencies in billing and verification.
2. Payment methods – Keeping it stable helps maintain a smooth payment history.
3. Time zone – This one is permanent. Once set, it cannot be changed.
A clean setup avoids unnecessary headaches.
Get it right from day one.
P.P.S: If you're looking to 10X your business profit, then connect with me, your Google Ad Expert.
Let's work on your business and take it to the next level

3 billionaires taught me ONE thing about Google Ads.It’s not-> How to scale campaigns > How to manage ad spend> How to o...
04/12/2025

3 billionaires taught me ONE thing about Google Ads.
It’s not-
> How to scale campaigns
> How to manage ad spend
> How to optimize for ROAS
It’s more than that.
And let me tell you what that is-
If you put Elon Musk, Jeff Bezos, and Steve Jobs in the same room,
They’d just hate each other’s approach to business.
Musk works 100-hour weeks, sleeps on the factory floor, and pushes his team to their limits.
Bezos is obsessed with data, efficiency, and long-term compounding growth.
Jobs was a perfectionist who focused on brand, storytelling, and product design.
3 of the most successful entrepreneurs ever with 3 completely different styles.
But they had ONE key similarity-
Each of them played to their strengths.
If Bezos tried to operate like Musk, Amazon wouldn’t exist.
If Jobs tried to build a company like Tesla, Apple wouldn’t have become a $3T brand.
The same thing happens in Google Ads.
We audit dozens of accounts every month.
And you know what we keep seeing?
Brands blindly copying some guru’s “proven” strategy without
adapting it to their own business.
❌ “PMax is the best way to scale.” → So they dump all their budget into it and burn cash.
❌ “Only use broad match.” → So they stop using exact match and lose control over targeting.
❌ “Only use search campaigns.” → So they ignore demand generation and cap their growth.
And then they wonder why their ROAS drops the second they try to scale.
There is no single “best” Google Ads strategy.
There is only the best strategy for YOUR brand.
And that’s exactly how we help our clients scale past $50k/month with Google Ads.
When I take on a new client, I don’t follow a generic playbook.
Instead, I ask:
• Where’s the hidden demand? (Untapped audiences, high-LTV segments, new countries)
• What’s already profitable? (I double down on what’s working)
• Where’s the wasted spend? (Most brands/businesses burn 30%+ of their budget on bad traffic)
• What’s the long-term game? (So we can scale profitably—not just for 30 days)
That’s how I break past the scaling ceiling.
Not by following what worked for another brand/business.
But by building a system that works for YOURS.
DM me ‘ADS’ to learn more.

04/12/2025

Google Ads Tip:
Don't use broad targeting and cast a wide net, wasting money on irrelevant clicks.

Top 3 mistakes to avoid with Google Ads.
1. Don’t just target by keywords; target the people behind the search.
2. Don’t overlook demographics—your audience’s age, gender, and income matter.
3. Avoid assuming everyone fits into the same mold.
Don’t just target keywords, target the right people.
Google Ads will work better when you fine-tune your audience.
P.P.S: If you're looking to 10X your business profit, then connect with me, your Google Ad Expert.
Let's work on your business and take it to the next level

06/21/2024

🤔 Are your advertising $$💵 wasting away on ineffective campaigns? Message me now for a 30min FREE Campaign Audit/Consultation - but hurry, this exclusive offer lasts for just 24 hours!⏰

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