11/06/2025
Watch the latest episode of the Small Business Mindset, 'Building Green Goo: Family, Failure, and the Fight to Keep Going' on YouTube: https://youtu.be/tr_CYAWnIuY (link in my profile!)
Every entrepreneur's journey is unique—and today's story is nothing short of remarkable. I sit down with Jodi Scott, the founder and CEO of Green Goo, a plant-based first aid and skincare company that grew from her family's kitchen to 150,000 stores nationwide. Jodi shares the incredible highs of building and selling her company, the heartbreak of nearly losing everything, and the grit it took to buy it back and rebuild stronger than ever. You'll hear how a simple idea sparked at a farmers market became a multimillion-dollar business, the realities of scaling a family-run company, and the hard-earned lessons Jodi has carried through her journey as an entrepreneur.
✨ What you'll learn in this episode:
• How Green Goo started as a family passion project and grew into a national brand
• The behind-the-scenes reality of selling (and then buying back) a company
• What it takes to scale from local farmers' markets to international retail shelves
• The importance of resilience, adaptability, and self-care in business
• Lessons Jodi wishes she had known earlier about leadership, growth, and balance
Whether you're building your business from the ground up or navigating the challenges of growth, Jodi's story is packed with inspiration and practical takeaways.
🔗 Connect with Jodi Scott & Green Goo:
Website: https://greengoo.com
Instagram:
LinkedIn: Jodi Scott
💡 Like this episode? Don't forget to subscribe and hit the 🔔 so you never miss an inspiring story from The Small Business Mindset.
