09/02/2026
Chances are you do know these 3 guys, unless you're a college football Luddite. But do you have any idea the monies these head coaches have access to this season?
Here's an Executive Summary:
✅ The University of Utah, Utah State University, and Brigham Young University enter the 2026 football season with dramatically different economics, ranging from Utah's $101.8 million in FY2025 football revenue to Utah State's $9.6 million.
✅ Player economics have changed, too. Utah Money Watch estimates the three programs could collectively deploy between $46 million and $59 million this season through direct revenue sharing and outside NIL monies (Name, Image, and Likeness).
✅ However, the important question is this: What will all that money buy? Before the in-state season kicks off Thursday night, U$W invites readers to predict the regular-season records of one, two, or all three of Utah's FBS programs.
To dive into the details you won't find published locally, please visit the Utah Money Watch website here - https://www.utahmoneywatch.com/show-me-the-money-then-show-me-the-wins-with-an-estimated-50-million-going-to-fbs-players-in-utah-this-season-how-many-football-games-will-byu-utah-and-utah-state-win-this-year/ - to read the full writeup of "Show Me the Money. Then Show Me the Wins. With an Estimated $50 Million Going to FBS Players in Utah this Season, How Many Football Games Will BYU, Utah, and Utah State Win this Year?."
That said, if this post is the first you've heard about the money behind these Utah-HQ'd college football squads, chances are that's because you're not currently a Free Subscriber to Utah Money Watch.
So ... to subscribe for free ... simply visit www.UtahMoneyWatch.com, click on a button, provide your name and an email address, and then click on the SIGN-UP button. It's that simple.
And thanks in advance.
In the meantime, thank you for your ongoing encouragement and support for this endeavor of passion. I truly appreciate it and you.
All the best.
David Politis (aka, "Poppa P"),
Editor, Publisher + CEO of Utah Money Watch , and
President & CEO of The David Politis Company
P.S. And thanks to the hundreds of readers who have signed-up as recently. Welcome aboard!!!
P.P.S. For the image with this Post, that's Morgan Scalley (L), Football Head Coach, University of Utah; Bronco Mendenhall, Football Head Coach, Utah State University (C); and Kalani Sitake, Football Head Coach, Brigham Young University (R). Original photos from the athletic department websites of the respective universities. Composite image created by the author.