09/12/2026
Who Should Buy WWE Next?
WWE has grown into one of the biggest and most recognizable entertainment brands in the world, making the idea of someone eventually buying the company an interesting subject for wrestling fans. While there is no need to assume that WWE is actually on the market, it is still fun to imagine what could happen if the company were ever offered for sale.
Three names or groups immediately create an interesting debate: Dwayne “The Rock” Johnson, Saudi Arabia’s wrestling and entertainment interests, and Tony Khan. Each potential buyer would bring a completely different vision, business background, and relationship with professional wrestling.
The Rock: A Hollywood Superstar With Wrestling Roots
Dwayne Johnson would arguably have the most natural emotional connection to WWE. He is one of the most recognizable wrestlers of his generation and has successfully transformed himself into a global entertainment star.
If The Rock were ever involved in purchasing WWE, his biggest advantage would be his understanding of the company’s culture and the wrestling audience. He knows what it feels like to perform in front of a WWE crowd, understands the importance of storytelling, and has experienced the transition from wrestling into mainstream entertainment.
A Rock-led WWE could potentially place even greater emphasis on crossover entertainment. WWE already operates far beyond traditional professional wrestling, and Johnson’s Hollywood connections could create opportunities involving movies, television, major events and other entertainment projects.
There would also be a major question surrounding his leadership style. Owning a company as large as WWE would be dramatically different from appearing on television or working behind the scenes. The financial requirements, corporate responsibilities and long-term management would be enormous.
Still, if fans were asked which potential buyer understands WWE’s entertainment identity from the inside, The Rock would certainly be one of the most fascinating possibilities.
Saudi Arabia: The Financial Powerhouse Option
The Saudi Arabian option would be completely different. Saudi Arabia has become an increasingly important destination for major sporting and entertainment events, and WWE has already established a significant relationship with the country through major events.
A Saudi-backed ownership group could potentially have enormous financial resources available to expand WWE internationally. The company could become an even bigger global entertainment operation, with major events and wrestling attractions receiving significant investment.
The attraction would not simply be about money, either. WWE’s international expansion could become an even larger part of its long-term strategy, particularly in markets where professional wrestling and sports entertainment continue to grow.
However, ownership of WWE would come with enormous responsibilities beyond simply financing events. The company would have to maintain its global television relationships, talent infrastructure, creative operation, live-event business and massive international audience.
That means financial strength alone would not guarantee success. Whoever controlled WWE would have to understand how to preserve the identity that made the company successful in the first place.
Tony Khan: The Wrestling Fan’s Choice?
Tony Khan presents perhaps the most intriguing wrestling-specific alternative.
As the owner of AEW, Khan has already demonstrated that he is willing to invest heavily in professional wrestling and compete directly in the wrestling marketplace. He has also shown a willingness to put significant attention into match quality, talent and wrestling-focused programming.
If Khan somehow became the owner of WWE, the wrestling industry could look completely different.
One obvious question would be what happens to AEW. Would the brands remain separate? Would they eventually become one massive wrestling organization? Would WWE and AEW retain their individual identities under the same ownership?
Those possibilities would create endless debate among wrestling fans.
There could also be an argument that Khan’s wrestling background would give him a unique understanding of what performers and hardcore wrestling fans want. But running a wrestling promotion and running a global entertainment corporation on WWE’s scale are two very different challenges.
What Would Happen To The WWE Superstars?
The biggest concern for many fans would not necessarily be the name of the owner. It would be what happens to the wrestlers.
WWE’s roster contains established main-event stars, veterans, tag teams, champions and younger performers trying to establish themselves. A change in ownership could potentially lead to changes in creative direction, contracts, television strategy and how talent is presented.
Some wrestlers could benefit tremendously from a new leadership structure. Others might find themselves in completely different positions.
A new owner could also decide to invest more heavily in developing new stars rather than relying primarily on established names. That could create an entirely different generation of WWE performers.
Could WWE Become Even Bigger?
That may be the most interesting part of this hypothetical discussion.
WWE has already become much more than a wrestling company. It is a global entertainment brand with television programming, premium live events, merchandise, licensing, international partnerships and a massive digital audience.
A future owner would therefore be buying much more than a wrestling promotion.
The real challenge would be maintaining what makes WWE special while finding new ways to expand it. A buyer who completely changes the company’s identity could risk alienating longtime fans, while a buyer who refuses to evolve could miss enormous opportunities.
Who Would Be The Best Buyer?
If the priority were Hollywood connections and WWE heritage, The Rock would be an extremely interesting choice.
If the priority were massive financial resources and international expansion, a Saudi-backed ownership group would be difficult to ignore.
If the priority were a wrestling-first approach, Tony Khan would naturally attract attention because of his existing experience in the wrestling business.
But there is another possibility: perhaps the best buyer would not be any of these three.
A major global entertainment corporation, investment group or consortium could potentially have the financial resources and corporate infrastructure required to operate WWE while leaving the wrestling operation in the hands of experienced professionals.
Ultimately, buying WWE would be one thing. Keeping it successful would be another.
The company would require someone capable of protecting its history while continuing to build its future. The next owner, if WWE were ever sold, would inherit one of the most valuable brands in sports entertainment and an enormous responsibility to millions of wrestling fans around the world.