Bloom Social Media Management

Bloom Social Media Management Social Media Management • Content Creation • Graphic Design Published author.

Social Media Manager and Content Creator with 15+ years experience in creating print and online material for a variety of audiences—previous clients include authors, restaurants, and a local children's hospital. True Crime podcaster. 2023 Gracie Award Honorable Mention for Women in Entertainment Media.

02/23/2024

A lot of people think they just need to know what they’re talking ABOUT. But when it comes to crafting posts and captions on your social media accounts, that’s useless if you haven’t nailed down exactly who you’re talking TO.

Do you know what your potential customer looks like? What do they care about? What problems do they have that you can solve? What social media platform do they use the most? What sort of music appeals to them? How do they think/talk? All of these things will help you develop the captions that speak to your audience’s wants and needs, and create the posts that will land in their feeds.

If you want your audience to hear you, you have to make sure you’re speaking in a voice they’ll listen to—and if you don’t know where to start, I can help!

I got to take part in a sales and marketing summit for one of my clients today to talk social media to their sales team—...
02/21/2024

I got to take part in a sales and marketing summit for one of my clients today to talk social media to their sales team—all about best practices, how they can help, and why it matters. I’m so excited to see what sort of pictures and videos they collect out in the field! AND they laughed at all my (very hilarious) jokes so it was a win all around.

When it comes to content strategy, it’s all about aligning your content with your goals. There's a lot to think about—ho...
01/16/2024

When it comes to content strategy, it’s all about aligning your content with your goals. There's a lot to think about—how often do you want to post, what will you post about, what types of posts (video, image, reel, infographic, etc) do you need, etc. A content calendar can help you lay everything out and come up with an action plan.

01/10/2024

(From Scherbing Arts) Small businesses are my favorite to work with. 💚🌱

It all started in 2012. I’d written a book, and needed to make myself more appealing to publishers. Enter social media m...
01/08/2024

It all started in 2012. I’d written a book, and needed to make myself more appealing to publishers. Enter social media marketing, back before we even called it that. Starting with Facebook and Twitter and gradually branching out to other emerging platforms as they popped up, I realized pretty quickly that I had a knack for identifying my audience and crafting material to connect with them. (I got that book deal, by the way. 😉)

Sharpening my skills in writing, photography, and videography led to a career in social media management. From creating content to attract Lexington’s local foodies to Rolling Oven 🍕; to developing and growing the social media platforms for Shriners Hospitals for Children—Lexington 🏥 from scratch; to establishing my own online identity as a young adult author📚and true crime podcaster 🎙️; to now, establishing my social media management company 🌱—the culmination of years of learning and growing in an industry that is constantly evolving.

That’s my story. Now I want to help you tell yours. Whether you’re just starting out or looking to refine your brand, I’d love to talk to you about how my narrative-driven approach can elevate your social media presence. ✨

New month, new holidays! I think we all get a little 🙄🙄 🙄about social media holidays—but don’t just look at them as a ch...
01/07/2024

New month, new holidays! I think we all get a little 🙄🙄 🙄about social media holidays—but don’t just look at them as a chance to use a hashtag. (In fact, we might want to throw out hashtags altogether, but that’s a post for another day.)

Don't feel like you have to mention the holiday itself, unless your goal is to gain some exposure by hopping on a trend. Otherwise, use this list as an exercise in coming up with creative ways to post something you might not have thought of before! Here are a few ideas to get you started:

International Thank You Day ❤️: thank your customers; offer a discount code or a freebie; thank your teachers, your parents, your partner, or anyone who’s helped you along the way; or twist it around Kanye-style and thank yourself for all your hard work.

Cheese Lovers Day 🧀: post a recipe; take yourself and/or your team out to a restaurant for a great charcuterie board; if you’re a restaurant, showcase a menu item; or take a different approach to “cheese” and post some dad jokes!

Self-Care Sunday 🛁: if you’re a spa or salon, offer a discount code or freebie; post your own DIY self-care ideas; post a pretty aesthetic reel featuring your shop, your home, or your workspace; share a hobby you do that lights you up.

MLK Day 🙏: post your favorite MLK quote; go volunteer somewhere in his honor and share your experience; make a video of your team talking about MLK or each sharing their favorite MLK quote

And if you need some help pulling your social media presence together to best represent yourself or your business, send a message and let's talk about how I can help!

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