Makers of Sport

Makers of Sport A media brand discussing, educating and advocating for design and creativity in the sports business. Makers of Sport® is a digital media co.

founded by designer & creative director Adam Martin in 2014. MoS engages the community via intellectual discussion around design, advertising, brands, creativity, and startups in the global sports business.

🐐 Steampunk MJ
07/16/2022

🐐 Steampunk MJ

The “world’s most fashionable football club” according to has unveiled a new brand identity and pre-match shirt for the...
07/01/2022

The “world’s most fashionable football club” according to has unveiled a new brand identity and pre-match shirt for their 21/22 season. The clubs new logo features the winged Lion of Saint Mark, a long time symbol of the city of Venice. A country and city known for its fashion, the club does an amazing job incorporating art direction you need to the sport on inspired more by the pages of Vogue, etc. than by sports publications.

The campaign was shot bet Veneto-born NYC photog and features Venetian actor Daniele Barison.

03/22/2022

⚽️ has unveiled its official club name as well as its new crest. As a Lexington resident and father of a child that plays club soccer in the city, I’m a big fan of this direction and I’m happy they didn’t go with Kentucky blue which is very cliché here.

The primary green is somewhat reminiscent of jockey silks which is owned by the club owner.

The brand was designed by the talented Chris Payne aka Football Brand Designer.

03/22/2022

⚽️ Lexington Sporting Club unveils their new USL League One official club name and brand identity.

commissioned L.A. legend to design limited edition cans and a custom lowrider ad a tribute to the city hosting
02/13/2022

commissioned L.A. legend to design limited edition cans and a custom lowrider ad a tribute to the city hosting

David Kennedy. USMC vet. Midwesterner. Ad man. Fine artist. Sculptor. Art director. Graphic designer. You influenced thi...
10/12/2021

David Kennedy. USMC vet. Midwesterner. Ad man. Fine artist. Sculptor. Art director. Graphic designer. You influenced this account and my career journey in many ways; ways I wouldn’t even know until I became an adult. The man that set Nike’s advertising in Futura Bold Extra Condensed. The man that put the orange on the Nike shoebox. Thank you. RIP.

USL rides into Lexington on some custom jockey silks
10/05/2021

USL rides into Lexington on some custom jockey silks

I’ve been digging through this book of old sneaker ads by published by . As a kid that grew up in the 90s I remember ma...
10/02/2021

I’ve been digging through this book of old sneaker ads by published by . As a kid that grew up in the 90s I remember many of these. There was something cool about how limiting the technology was to create these things. Creativity truly had to shine above the tools.

Came home to an amazing gift and quite a surprise. Major thanks to , the legend , and my guy for coming through. Color ...
09/15/2021

Came home to an amazing gift and quite a surprise. Major thanks to , the legend , and my guy for coming through. Color palette strong with this too 💪

09/12/2021

absolutely killed it with this intro video. Mixed reality, 3D modeling, the sound design; all of it.

These posters for the by Tokyo design studio are incredible. From the geometric shapes, to the texture, to the negativ...
08/27/2021

These posters for the by Tokyo design studio are incredible. From the geometric shapes, to the texture, to the negative space; brilliant and unique to modern sports design.

The photography and art direction for the Jordan FA ‘21 campaign looking hot. 📸 Art Direction:
08/23/2021

The photography and art direction for the Jordan FA ‘21 campaign looking hot.

📸
Art Direction:

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Lexington, KY
40583

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