K. Cradley & Co.

10/07/2025

Most leaders don’t plan to face a crisis
Until they do.

And when that moment comes, instinct takes over.

The Poised & Prepared Crisis Simulation Workshop, hosted by PRiSM PR FIRM, gives executives, communication officers, and HR leaders a rare chance to experience real-time crisis pressure and walk away with a stronger sense of control, clarity, and confidence.

Dr. Katherine Spradley of K. Cradley & Company joins a powerhouse panel of experts to help attendees master message strategy and executive presence when it matters most.

Through a recent grant award, a limited number of seats have been funded, reducing the registration cost to just $95, an exclusive opportunity to access high-level professional training at a fraction of the value.

📍October 15 | Raleigh, NC
Mark your calenar and reach out to PRiSM today to secure your seat:
[email protected]

Because leadership under pressure isn’t luck.
It’s muscle memory.

10/01/2025

National Cookie Day is a fun way to show how creative marketing can be when it connects with your brand voice.

Using national days on the calendar should never be random or forced. The key is to choose days that align with your values, your mission, and your audience.

At K. Cradley and Company we believe in celebrating moments that reflect who we are and how we serve. For us that may look like making cookies for clients to pick up at our office and sharing the sweet spot message of hitting the mark with strategy.

For your brand it could look different but just as intentional. If you want to discover the marketing sweet spots that work for your business we are here to help.

09/30/2025

The countdown is on.

This Thursday we gather to celebrate two milestones: PRiSM PR turning one and K. Cradley and Company marking eight incredible years.

This celebration is for our friends who have cheered us on, our clients who trust us with their vision, our supporters who believe in the work we do, and anyone curious to learn more about who we are.

Join us at Moonlight Lounge at 4 PM for an evening of connection, conversation, and a little sparkle. Expect cake, light bites, and the chance to mix with a community that thrives on collaboration.

We would love to see you there as we toast to milestones and new beginnings.

09/24/2025

AI can be a powerful tool, but using it without limits creates new risks for businesses.

Content that is overly generated can be flagged by detection systems, leading to reduced reach and visibility. It can also damage credibility if audiences begin to sense a lack of originality.

At KCC, we recognize that trust is at the center of every brand. That is why we never lean solely on AI. Instead, we blend AI tools with human strategy, ensuring every piece of content reflects authenticity, creativity, and alignment with your brand voice.

The result is marketing that is efficient and modern, without sacrificing the originality that builds long term trust.

Strategy always filters the tools, never the other way around.

09/22/2025

Social media moves fast, and AI can help businesses keep up.

From generating caption ideas to tracking trends, AI provides speed and data that are impossible to ignore. But speed is not the same as strategy…

AI can add value when it:
✅ Suggests caption drafts to spark creativity
✅ Monitors trending topics and hashtags in real time
✅ Analyzes engagement data for patterns and insights
✅ Automates scheduling for efficiency

What AI cannot do is capture the heart of your brand voice or the emotional connection that makes followers loyal.

That is where human oversight matters most.

When AI and strategy work together, your social media presence becomes both efficient and authentic.

09/18/2025

“Not all AI is spam, but all spam is AI.”

That CEO quote rings true because the difference comes down to context and intent. AI can generate floods of content, but without strategy it becomes noise that clutters instead of connects.

At KCC, we use AI carefully and intentionally. Strategy is our filter. Every prompt and every response is measured against your goals and your audience. If it does not serve those, it does not make the cut.

Spam may be easy to spot, but authentic content built with both strategy and creativity stands apart. The best marketing blends human perspective with the efficiency of AI to create messages that build trust and drive results.

09/16/2025

Strategy is never one size fits all.

The needs of an ecommerce business are very different from those of a service-based company, which is why it is important to find a firm that specializes in your world.

For ecommerce, strategy often centers on:
✅ Funnels that guide customers from click to checkout
✅ Abandoned cart recovery to recapture sales
✅ Optimizing the online customer journey for conversions

For service-based businesses, the approach looks different:
✅ Building trust and credibility through consistent messaging
✅ Strengthening visibility with local SEO
✅ Encouraging referrals and relationships that drive long term growth

While ecommerce and service-based businesses both need strategy, our expertise shines with service-based companies, where trust and connection drive results.

Ready to dive into a custom strategy to optimize your presence and prepare your business for growth? Rach out to our team today.

09/15/2025

Raise your hand if you enjoy supporting other business owners?

Today watched a friend and client, Stay Active Physical Therapy and Wellness open her bigger location. Way to go Dr. Kelly!

09/12/2025

Save The Date

Celebrate with us! PRiSM PR is turning one and K. Cradley and Company is marking eight years of strategy, creativity, and connection. We are joining forces for one big birthday bash, and you’re on the guest list.

Join us at Moonlight Lounge in Fuquay Varina at 4 PM for cake, light bites, laughter, and plenty of sparkle. This is more than a party. It is a chance to connect, share stories, and celebrate the milestones that remind us why community matters.

If you are curious about K. Cradley and Company and have not yet had the chance to work with us, this is the perfect time to meet our team and see what we are all about. We cannot wait to raise a glass with you.

09/11/2025

If you are not registered for this conference at Campbell University Business School, don't miss out. Friday, we will have the opportunity to learn about AI and innovation from Jenny Nicholson, Nan Zhang Ph.D, Doug Kline, and Dr. Emi Barresi, DSL, MSIOP.

Too often, we hear the warnings of innovation and AI. Tomorrow, we are going to hear how business leaders and innovators are utilizing tech to 5x and 10x their productivity.

I am honored to moderate this panel and look forward to connecting with you.

The Campbell Business Leadership Summit has a mission to inspire and inform attendees to intentionally lead in business and beyond.