Jessika Phillips

07/18/2025

Tired of chasing attention? What if you could create it instead?

When you focus on delivering exceptional experiences that make people feel seen, valued, and understood, your audience doesn’t just talk about you .. your community advocates for you

That’s when word of mouth turns into WORLD 🌎 of mouth referrals.

Because when your community becomes your marketing team, you’re doing it right 💯

Start by framing your message around shared values
Lead with CARE, not just content
Make people feel like they belong and they’ll stick around for the long haul

So here’s the real question…
“How are you making your community feel like they truly belong? “

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07/17/2025

Your energy IS your algorithm
Deliver Exceptional Experiences through every touchpoint and focus FIRST on your community of clients, collaborators, teammates and fans that already love you/ work with you.
People remember how you made them feel long after your words are forgotten
The key is to ask ourselves“How can I overdeliver today in the smallest way?”
Who needs to hear from you even if there’s no pitch involved?
Delight
Deliver
Do it Again
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07/16/2025

Tired of chasing attention? What if you could create it instead?

When you focus on delivering exceptional experiences that make people feel seen, valued, and understood, your audience doesn’t just talk about you .. your community advocates for you

That’s when word of mouth turns into WORLD 🌎 of mouth referrals.

Because when your community becomes your marketing team, you’re doing it right 💯

Start by framing your message around shared values
Lead with CARE, not just content
Make people feel like they belong and they’ll stick around for the long haul

So here’s the real question…
“How are you making your community feel like they truly belong? “

07/15/2025

What if the ROI you need isn’t Return On Investment but Return On Intention?

Capture Attention by aligning your message with meaning. ☝️

The best content isn’t created, it’s felt 💗
Use personal touches to evoke more of the senses ie
Create a voice note vs a text
Send a video email vs a written one
Create a handwritten card vs sending swag or something anyone could make.
Write your content in a way that’s open-ended and invites reflection.
Use your own images and style vs stock photos.
The goal is to be memorable by noticing emotions and inviting reflection.
How would your content shift if your only goal was to serve?


Ps- Just a few shoutouts of people who are doing it right. I call Roger Wakefield my superhero 🦸🏻 because he always shows up to serve not just sell. Thank you for all you did to support Roger Wakefield.
I call my husband my best friend because of how he serves everyone around him with such grace and selflessness.
My team are all All-Stars because of how they show up to out- CARE.
The others in the photos (friends, speakers, business owners) are some of the most caring people on the planet and show up to serve their community in big ways!:

07/09/2025

Love this quote by Jesse Cole. “You gotta get through the messy to get to the great”
Yas!!!! 👏 He gets it.
It all starts with a relationship first mindset to build your flywheel approach to growing your brand.
Focus on the people who love you first.
Turn your followers into your biggest fans.
Turn your clients into your biggest advocates.
Turn your community into your collaborators.
Turn your team members into your biggest evangelists.
Out- CARE your competitors. ☺️🙏💗
Love your story Jesse. This is just the beginning!

07/01/2025

Throwing it all the way back to 2011 .. and one of my very first speaking engagements at Social Media Week Lima. I was talking about what business would look like in 2020… looking back now, it’s wild how much of that message still rings true.

Even then, I knew the future of business wasn’t about being the loudest in the room. It was about being a magnet 🧲 vs a bullhorn 📢- it was about building real relationships and earning trust through customer experience. Reviews, reputation, and referrals were already becoming the new currency of marketing.

The businesses that thrive aren’t just checking boxes. They’re standing out by showing up with care, consistency, and connection in a sea of lookalikes.

It’s been a journey…and we’re just getting started. 🙌💗☺️

Does your business offer Edutainment?How are you creating a relationship with your business? Why would someone choose your business over the competition? It’...

06/03/2025

Come join me and other super smarties to learn how to use AI + Relationship Marketing tools together and grow your brand.
This image took less than 2 mins to create with the right prompt. (Thank you Austin Armstrong - a speaker attending Social Media Week Lima as well)
Come join us June 18-19th at the UNOH Event Center.
Link in the comments.

05/28/2025

How do we Co-Create to grow our brands?
This was my talk at on just that.. how to out- CARE the competition.

Here’s a truth that many miss: The best brands are built with people, not for them.

When you co-create with your community, your clients, and your team, you create something bigger than a product or service—you create a movement.

Too often, we think we need to have it all figured out before we launch, post, or share. But the real magic happens when we bring others along for the journey—asking questions, listening deeply, and building solutions together.

That’s what relationship marketing is all about. It’s not just about content—it’s about conversations. It’s about collaboration. It’s about creating WITH, not for.

Let’s commit to showing up, co-creating, and making space for the voices around us to shape what’s next.

So tell me—who are you co-creating with today? Drop it in the comments! Let’s inspire each other to build brands that out-care the competition.

Watch Jessika Phillips speak at SMWL22 about Entering the Metaverse: A Co-Create CommerceJessika started off the day with a bang, sharing all about the power...

05/14/2025

Super excited to speak at The Innovate Summit this year May 20-22 in the beautiful Owensboro, Kentucky.

This event includes some of the smartest marketing minds and at a fresh new event location that’s breathtaking!

Wanna join me? Check out the deets here:

https://theinnovatesummit.com/

04/07/2025

did not disappoint!
Spending time surrounded by some of the brightest minds in the industry always leaves me feeling inspired, energized, and full of new ideas. From strategy sessions and deep conversations to unexpected laughs and much-needed hugs — this event was everything I hoped it would be and more.

I’m so grateful for the chance to connect, share, and learn alongside such an amazing community of marketers, creators, and innovators. There’s nothing quite like being in a room full of people who get it — who are passionate about connection, creativity, and pushing the boundaries of what’s possible in the digital space.

Here’s to taking all the knowledge and inspiration from and turning it into action! But the BEST parts of the event happen before the event (like and I’s pre-party, the hallways and bathroom selfies and even now after the event… putting ideas into ACTION!)

Until next year, Social Media Marketing World! Hope to see everyone in a few months at

03/11/2025

Yay! Can’t wait for Social Media Week Lima June 18-19th! Will you join us?

🔥 Speaker Spotlight: Jessika Phillips 🔥

Session: How to Use the Meraki Mindset to Boost Your Marketing and Business

What happens when you blend heart, strategy, and authenticity into your marketing? You get the Meraki Mindset—and no one embodies it better than Jessika Phillips! 👑

As the Queen of Relationship Marketing, Jessika built NOW Marketing Group from the ground up, turning a laptop and a vision into an Inc. Best Places to Work and a Forbes-recognized agency. Her approach? Serve, not sell. Create real connections. Build brands that people love.

At , Jessika will share how you can apply the Meraki Mindset to elevate your business, strengthen relationships, and drive results with purpose.

💡 Ready to learn from a leader who’s redefining marketing? What’s one way you add heart to your brand? Drop it below! 👇

03/04/2025

Just got my copy of in the mail this weekend and wowza I wish I had this earlier - if you’re looking to patent or even just launch a business. This book is gold. Also, this was written by a man I look at as a mentor, Michael Crites so I’m so happy watching his book make to top Amazon best sellers list in its first couple weeks in the patent category. Check it out here