09/22/2026
Are you holding an event in December?
The time to start advertising that event is now. Marketing studies conclude that promotions for an event reach a peak of visibility after two to three months of consistent campaigning.
Don't wait until the last minute! Running a small business-card-sized advertisement at $36 a week for 12 weeks in a row would be far more effective than running one $360 half-page advertisement the week before your event.
Why is a 12-week campaign more effective than a single one-and-done advertisement? It takes repetition and constant exposure for the event you are promoting to sink in and register with any audience.
It is the repetition over time that sparks interest, not that someone saw your ad once for the first time.
Many local businesses overlook the fact that Lincoln News reaches more than 4,000 local residents directly every week, choosing instead to spend their marketing dollars online, reaching imaginary "locals" all over the world.
The 4,000-plus newspapers we sell every week reach a loyal, regular, consistent and directly local audience that is ready to be exposed to your promotion week after week after week, with plenty of time to plan to attend your event, and plenty of repetition to remind them of the event as the date gets closer.
Take your marketing seriously and commit to it for the long term. Sustained ongoing regular advertising works. Don't tell the world that you're too poor to afford a small basic ad. Tell the world that you're a successful thriving business eager to reach more people and get them out to your event.
Let us help your business grow. Let us help keep people reminded to show up at your event.
Stop struggling. Businesses that market themselves regularly in multiple forums succeed more than those that don't.
In order to encourage businesses to commit to longterm promotions, for their own betterment, we offer 12 weeks of advertising for the price of 11 weeks, when you commit to running all 12 weeks in advance.
Don't get left behind as the economy struggles. Expand your reach with a full marketing plan. Make Lincoln News part of that marketing plan.
Our rates are far better than the Bangor Daily News! And our paper is cheaper and three- to four-times thicker, with more real news content as well!
Contact Lincoln News at (207) 794-6532 and ask for Ben to set up a marketing campaign for you.
Let us help your business grow!
