Story Samurai

Story Samurai Real stories, Real people Story Samurai AI’s mission is to drive economic development and create thriving communities.

Together, we reduce unemployment, increase tax revenue, and enhance community well-being.

Are you selling the solution or the problem?Game-changer from Techstars: Category leaders spend more time educating the ...
12/09/2025

Are you selling the solution or the problem?Game-changer from Techstars: Category leaders spend more time educating the market about the PROBLEM than their solution. The problem creates urgency; the solution just fills the need.Master this shift: https://toolkit.techstars.com/create-new-markets-category-design

Is your category name killing your company?Techstars insight: If your category name is complex, no one will use it. The ...
12/08/2025

Is your category name killing your company?Techstars insight: If your category name is complex, no one will use it. The best category names are utilitarian, simple, and instantly understood. Think "smartphone" not "mobile telecommunications device."Name it right: https://toolkit.techstars.com/create-new-markets-category-design

How do you rewire customer brains?Key insight from Techstars: Our brains naturally categorize everything. Category desig...
12/07/2025

How do you rewire customer brains?Key insight from Techstars: Our brains naturally categorize everything. Category design isn't about your product—it's about creating new mental shortcuts in customers' minds.Start designing: https://toolkit.techstars.com/understand-category-design

12/07/2025

Join us in this immersive scenario where we explore the responsibilities of border patrol through a father-son interaction in a wooded area. Witness how we teach our son about ownership and duty. Discover the meaning behind 'go get them!'

What problem didn't we know we had until you showed us?Learned from Techstars: Steve Jobs didn't ask if we wanted an iPa...
12/06/2025

What problem didn't we know we had until you showed us?Learned from Techstars: Steve Jobs didn't ask if we wanted an iPad. He showed us a problem we didn't realize existed, then owned the solution.Master this approach: https://toolkit.techstars.com/understand-category-design

12/05/2025

Almost no one wakes up wanting to be worse than the day before. So why do we often assume the worst in others? Help me understand what's going on because I'm concerned and want to know if you're committed.

Is your product too early or just right?Techstars lesson: The "Adjacent Possible" is the sweet spot between what technol...
12/04/2025

Is your product too early or just right?Techstars lesson: The "Adjacent Possible" is the sweet spot between what technology enables and what society is ready to adopt. Too far ahead = failure. Find your timing: https://toolkit.techstars.com/understand-category-design

Are you competing in a market or creating one?Techstars insight: Category Kings don't win by being better—they win by be...
12/02/2025

Are you competing in a market or creating one?Techstars insight: Category Kings don't win by being better—they win by being different. They create the problem AND the solution in customers' minds.Learn category design: https://toolkit.techstars.com/understand-category-design

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