StrategyCast

StrategyCast, hosted by Lori Jones, is for visionaries scaling businesses through bold marketing.

12/17/2025

This week, enjoy a special holiday presentation of a favorite edition of the Home of the Brave: Transforming Buyer Psychology to Make Your Product Irresistible. In just a few minutes, learn how simplicity, emotion, and trust drive the moment every marketer wants to spark: “I need that.” A perfect listen for your end-of-year strategy reset. ➡️ Tune in here: https://strategycast.com/podcast/strategies-to-make-your-product-irresistible/

12/15/2025

When a brand takes a new direction, alignment isn’t optional; it’s the engine that makes the repositioning work. In our latest StrategyCast episode, Kathryn Vargas shares how to rebuild organizational clarity and create a shared vision everyone can rally behind. If your brand is evolving, this episode shows you how to get your entire organization moving with purpose.
Listen in here: https://strategycast.com/podcast/how-marketers-avoid-costly-rebrand-mistakes-with-smarter-brand-repositioning/

12/12/2025

How do you know when it’s time to reposition your brand? In our latest StrategyCast episode, marketing leader Kathryn Vargas and host Lori Jones break it down. If your brand feels “off,” this conversation will help you pinpoint why, and what to do next. A must-listen for marketers looking to stay ahead of the curve.
https://strategycast.com/podcast/how-marketers-avoid-costly-rebrand-mistakes-with-smarter-brand-repositioning/

12/11/2025

Branding wins the share of heart. Positioning wins the share of market. So how do you know which one to focus on? If your goal is emotional connection, loyalty, and identity, strengthen your brand. If you’re fighting for relevance, clarity, or competitive advantage, focus on positioning. In our latest StrategyCast episode, host Lori Jones and her guest, marketing leader Kathryn Vargas, break down how smart marketers diagnose what they need right now and why choosing the right path fuels real growth. A must-listen for anyone shaping their 2025 strategy.
https://strategycast.com/podcast/how-marketers-avoid-costly-rebrand-mistakes-with-smarter-brand-repositioning/

12/10/2025

What makes B2B marketers truly smarter and more innovative? According to this week’s guest, Kathryn Vargas, it starts with deeper listening; real customer insights, smarter use of AI tools, and the discipline to slow down before a major brand shift. This episode is packed with the strategies today’s marketers need to think bigger and execute better. Tune in! https://strategycast.com/podcast/how-marketers-avoid-costly-rebrand-mistakes-with-smarter-brand-repositioning/

12/09/2025

Thinking about a rebrand or repositioning? 🎯 In our newest StrategyCast episode, marketing exec Kathryn Vargas shares why the smartest brand moves start with insight, not visuals. From slowing down your launch timeline to tapping real customer data and using AI tools to understand market perception, she lays out a playbook every marketer should hear. If you’re planning a shift this year, this episode will change how you approach it.
Listen now! https://strategycast.com/podcast/how-marketers-avoid-costly-rebrand-mistakes-with-smarter-brand-repositioning/

12/08/2025

In our latest episode, Lori and J.P. Carter of System Pavers talk about one of the true pillars of great marketing: building trust by keeping your promises. When you communicate clearly and follow through on what you say, you create loyal customers who believe in your brand. 🎙️ Listen here → https://strategycast.com/podcast/the-4-brand-principles-every-marketer-must-master-for-2026/

12/05/2025

In this week’s episode of StrategyCast, host Lori and her guest J.P. Carter of System Pavers explore why defining who you are…and what truly matters to your customers…is the foundation of every strong brand. When you understand your meaning in the market, everything else becomes clearer and more effective. 🎙️ Listen here → https://strategycast.com/podcast/the-4-brand-principles-every-marketer-must-master-for-2026/

12/04/2025

In our newest episode, StrategyCast host Lori Jones and J.P. Carter of System Pavers dig into why the most successful brands lead with authenticity, not only on product features. When you stay true to who you are, you build trust, deepen relationships, and create real long-term success. Such a powerful perspective for modern marketers. 🎙️ Listen here → https://strategycast.com/podcast/the-4-brand-principles-every-marketer-must-master-for-2026/

12/03/2025

In this week’s episode, StrategyCast host Lori Jones and J.P. Carter of System Pavers dive into one of marketing’s greatest strengths, its power to influence behavior and create memorable experiences. Such a great conversation about what really drives connection. 🎙️ Listen here → https://strategycast.com/podcast/the-4-brand-principles-every-marketer-must-master-for-2026/

12/01/2025

Marketing becomes truly influential when it can tie its work directly to revenue, loyalty, and profitability.
Linking marketing outcomes to business outcomes shifts perception from “nice to have” to business-critical.

When the numbers line up, the respect follows.

🎧 Watch the full episode here: https://strategycast.com/podcast/the-2026-playbook-for-turning-marketing-into-a-revenue-engine/

11/26/2025

We hear the phrase “a seat at the table” all the time, but in marketing, you don’t get that seat without proving your impact.

In this compilation, StrategyCast host Lori Jones brings together insights from five powerhouse guests to show how marketers create real business growth and shift from earning a seat to owning it.

🎧 Watch the full episode here: https://strategycast.com/podcast/the-2026-playbook-for-turning-marketing-into-a-revenue-engine/

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