StrategyCast

StrategyCast StrategyCast, hosted by Lori Jones, is for visionaries scaling businesses through bold marketing.

05/28/2026

AI is evolving faster than most organizations can keep up with, and we’re still only a few years into what may be the biggest technology shift of our generation.

In epidode of StrategyCast, Mark Abramowicz and Lori Jones discuss an important question business leaders are starting to ask: Are teams using AI to simply create efficiency… or to solve meaningful business problems?

The organizations that win will be the ones using AI to create measurable transformation, not just faster ex*****on.

Watch the episode now: https://strategycast.com/podcast/how-top-cmos-use-ai-marketing-to-drive-real-business-impact/

What if the biggest challenge with AI isn’t adoption—but proving its value?In this episode of StrategyCast, Lori Jones s...
05/26/2026

What if the biggest challenge with AI isn’t adoption—but proving its value?
In this episode of StrategyCast, Lori Jones sits down with Mark Abramowicz to explore how organizations can move beyond AI hype and create measurable business impact.
Because successful AI transformation requires more than technology.
It requires alignment, governance, operational systems, and measurable outcomes.
Watch the episode now! https://strategycast.com/podcast/how-top-cmos-use-ai-marketing-to-drive-real-business-impact/

05/22/2026

Some companies already have the credibility buyers are looking for. The problem? Nobody can see it.

In this clip from StrategyCast, Lori Jones shares how Charter Casting’s real advantage was never flashy marketing, it was the operation itself:
→ Reliability
→ Strong relationships
→ Proven processes
→ Material expertise

But those strengths weren’t visible in the market. Because credibility only creates value when buyers can clearly recognize it.

Watch the episode below 👇
https://strategycast.com/podcast/why-your-marketing-strategy-fails-when-creativity-outpaces-credibility/

05/21/2026

When creativity gets ahead of credibility, trust starts to break. Especially in B2B industries.

In this clip from StrategyCast, Lori Jones explains why today’s buyers aren’t looking for inspiration from brands. They’re looking for certainty.

They want:
→ Clarity
→ Proof
→ Confidence that your operation can actually deliver what your marketing promises

Because when the marketing feels more impressive than the reality behind it, buyers notice, and trust erodes fast.

Watch the episode below 👇
https://strategycast.com/podcast/why-your-marketing-strategy-fails-when-creativity-outpaces-credibility/

What if creativity isn’t the thing driving buyer decisions anymore?In this solo episode of StrategyCast, Lori Jones expl...
05/19/2026

What if creativity isn’t the thing driving buyer decisions anymore?

In this solo episode of StrategyCast, Lori Jones explores why credibility has become the true differentiator in modern marketing.

Today’s buyers are evaluating risk, searching for proof, and looking for brands they can trust—not just brands that sound interesting.

Because in competitive markets, the most believable choice often wins.

Watch the episode now! https://strategycast.com/podcast/why-your-marketing-strategy-fails-when-creativity-outpaces-credibility/

05/18/2026

Matt Wilkinson breaks down the difference between an ICP, a persona, and a synthetic customer and why modern buying decisions are far more complex than most marketers account for.

In reality, you’re not selling to one organization. You’re speaking to multiple people inside that organization:
→ Decision makers
→ Stakeholders
→ Technical evaluators
→ Financial approvers
→ End users

Sometimes that means creating messaging that resonates across 20 different perspectives, not just one.

Watch the episode here: https://strategycast.com/podcast/the-synthetic-customer-strategy-for-high-performing-campaigns/

05/15/2026

Matt Wilkinson explains how synthetic customers go far beyond simply asking AI to “act like your buyer.”

Instead, they’re grounded in real customer research:
→ Interview transcripts
→ Buyer conversations
→ Historical insights
→ Evolving customer behavior over time

The result? A much deeper, more accurate representation of your audience that helps teams test messaging and stay connected to real buyer perspectives throughout the campaign process.

This is such a fascinating look at where marketing strategy and AI are headed.

Watch the episode here: https://strategycast.com/podcast/the-synthetic-customer-strategy-for-high-performing-campaigns/

05/14/2026

One of the simplest marketing questions is often the easiest to forget:

Why should people care?

In this clip from StrategyCast, Matt Wilkinson talks about the importance of keeping the customer first throughout the entire content process—not just at the beginning.

Because great marketing isn’t about what YOU want to say.
It’s about creating messaging that actually matters to the audience you’re trying to reach.

Understanding your buyer persona is everything.

Watch the episode here: https://strategycast.com/podcast/the-synthetic-customer-strategy-for-high-performing-campaigns/

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