StrategyCast

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StrategyCast

StrategyCast, hosted by Lori Jones, is for visionaries scaling businesses through bold marketing.

13/08/2025

Where do most marketing strategies go wrong when it comes to top-line revenue growth? 🤔
StrategyCast guest Charlie Treadwell, CMO at Elisity, shares how he turned vanity metrics into results that matter.
🎙️ Listen now: https://strategycast.com/podcast/how-this-cmo-turned-vanity-metrics-into-real-roi/

12/08/2025

What happens when marketing aligns with real business impact?

On this episode of StrategyCast, Elicity CMO Charlie Treadwell breaks down how to move beyond vanity metrics and performance silos—and instead build marketing strategies that drive revenue, credibility, and long-term value. 💥

🎧 Listen in now → https://strategycast.com/podcast/how-this-cmo-turned-vanity-metrics-into-real-roi/

07/08/2025

🎙️ From a laptop and a dream… to 550 episodes strong! 💡 We’ve laughed, learned, and shared strategies that spark action. Here’s to every guest, listener, and idea that’s fueled our mic.📈 Cheers to 550 and the many more to come!

05/08/2025

In high-tech industries, your biggest marketing challenge might not be reach, it’s clarity. On the latest StrategyCast, Jen Scholten, head of marketing and comms at Portal Space Systems, shares how she keeps messaging aligned, strategic, and tied to real business outcomes.💡 Key tips:

✔️ Align to strategy, not hype
✔️ Repeat, reinforce, realign
✔️ Be persistent—leadership access matters
A must-listen for deep tech and B2B marketers. 🎧 https://strategycast.com/podcast/the-strategy-for-turning-complex-products-into-marketing-wins/

29/07/2025

Ever wondered what happens when product and marketing teams actually collaborate from day one, not just at launch? In this week’s StrategyCast, Jill Mueller senior product marketing director at Propel Software, shares how early alignment across teams leads to faster launches, clearer messaging, and products customers actually want. Real stories. Actionable tips. No fluff. 🎧 Listen now and level up your go-to-market game! https://strategycast.com/podcast/how-marketing-teams-collaborate-for-smarter-faster-product-launches/

22/07/2025

Why does marketing get cut first? Marketing leader Mehak Chowdhary joins StrategyCast to answer that, and more. Learn how to shift from service to growth, break down silos, and drive real outcomes. 🎯 Listen in!🎧 https://strategycast.com/podcast/why-top-marketers-are-building-revenue-first-playbooks

21/07/2025

💬 Great leadership isn’t just about strategy, it’s about understanding your people.

In this episode of StrategyCast, Rachel Layton Smith, VP of Marketing at Sky Zone, dives into the human side of leadership: knowing your team, recognizing what they need, and delivering the message they need to hear, especially in times of change.

🎧 Tune in now: https://strategycast.com/podcast/the-marketers-playbook-for-leading-through-rapid-change/

17/07/2025

🌪️ The best marketers don’t play it safe, they chase the storm.

In this episode of StrategyCast, Sky Zone’s VP of Marketing, Rachel Layton Smith, shares how bold leadership and a fearless mindset can turn disruption into opportunity.

If you’re ready to lead with courage and clarity, this one’s for you.
🎧 Listen now: https://strategycast.com/podcast/the-marketers-playbook-for-leading-through-rapid-change/

15/07/2025

The pace of marketing isn’t slowing down—and Rachel Layton Smith is here for it.
On the newest episode of StrategyCast, the VP of Marketing at Sky Zone shares how she leads through change, builds momentum, and stays sharp in fast-moving environments.
This episode is a must for anyone navigating the whirlwind.
🎧 Listen here: https://strategycast.com/podcast/the-marketers-playbook-for-leading-through-rapid-change/

08/07/2025

Stop wasting your marketing budget. 💸 On the latest StrategyCast, Chris Peer breaks down why most B2B strategies fail, and how to fix them. From ROI goals to messaging to real strategy, this one’s packed with takeaways you can use right now. 🎯 Don’t miss it! https://strategycast.com/podcast/the-no-fluff-framework-thats-maximizing-b2b-marketing-roi/

01/07/2025

Tracey Cooke, CMO of Nestlé Canada, shares her Top 15 Marketing Imperatives, and trust us, these are game changers. 💡 In this episode, we dive into cultural fluency as a marketer’s secret weapon and why understanding the job to be done for your consumer is non-negotiable. Listen in to get Tracey’s take on what’s shaping the future of marketing: from trends to packaging, attention to value creation. It’s all here. 👉 Don’t miss it. Tune into StrategyCast 🎙️ now! https://strategycast.com/podcast/the-secret-behind-kit-kats-95-year-relevance/

24/06/2025

Ready to turn your marketing team into a strategic powerhouse? Tune in to this episode of StrategyCast 🎙️as guest Breanne Byrne, head of marketing & customer experience at Octapharma Plasma, shares how she transformed a reactive department into an AI-fueled growth engine. Get inspiring tips & actionable steps to drive smarter business growth! https://strategycast.com/podcast/the-bold-new-blueprint-for-ai-driven-marketing-teams/

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