StrategyCast

StrategyCast, hosted by Lori Jones, is for visionaries scaling businesses through bold marketing.

11/26/2025

We hear the phrase “a seat at the table” all the time, but in marketing, you don’t get that seat without proving your impact.

In this compilation, StrategyCast host Lori Jones brings together insights from five powerhouse guests to show how marketers create real business growth and shift from earning a seat to owning it.

🎧 Watch the full episode here: https://strategycast.com/podcast/the-2026-playbook-for-turning-marketing-into-a-revenue-engine/

11/24/2025

Some of the most iconic brands, like Home Depot and Coca-Cola, didn’t grow because of clever campaigns alone. They grew because they defined their purpose in bold, innovative ways. This week, Lori Oliver, founder and CEO of The Inactive Company, breaks down how these household names used purpose as a guide for product decisions, storytelling, and customer connection. A great reminder that purpose isn’t a trend…it’s a strategy.

🎧 Listen now: https://strategycast.com/podcast/the-purpose-driven-brand-strategy-behind-spanx-and-coca-colas-marketing-success/

11/21/2025

Every strong brand starts in the same place: with the customer. This week, Lori Oliver, founder and CEO of The Inactive Company, shares how asking deeper, more curious questions helps uncover a brand’s true purpose, and leads to solutions that genuinely matter to the people you serve. A powerful reminder that purpose isn’t created in a boardroom. It’s discovered through listening.
🎧 Listen now: https://strategycast.com/podcast/the-purpose-driven-brand-strategy-behind-spanx-and-coca-colas-marketing-success/

11/20/2025

Innovation isn’t about moving fast for the sake of it. This week, Lori Oliver, founder and CEO of The Inactive Company, reminds us that true innovation requires patience—the kind that allows teams to dig deeper, ask better questions, and truly understand the problems customers need solved. A powerful insight for any brand looking to build solutions that last.
🎧 Listen now: https://strategycast.com/podcast/the-purpose-driven-brand-strategy-behind-spanx-and-coca-colas-marketing-success/

11/19/2025

What happens when a brand starts with purpose instead of product? This week, Lori Oliver, founder and CEO of The Inactive Company, joins StrategyCast to share how purpose becomes the blueprint for innovation, storytelling, and long-term growth. A powerful conversation for anyone building a brand that truly connects.

🎧 Listen now: https://strategycast.com/podcast/the-purpose-driven-brand-strategy-behind-spanx-and-coca-colas-marketing-success/

11/18/2025

What happens when purpose…not product…drives your brand? In this week’s StrategyCast, Lori Oliver, founder and CEO of The Inactive Company, reveals how she’s helped brands like Coca-Cola, Spanx, and Home Depot grow through authentic, purpose-driven strategy. 🎧 Listen now and get inspired: https://strategycast.com/podcast/the-purpose-driven-brand-strategy-behind-spanx-and-coca-colas-marketing-success/

11/17/2025

A great CMO isn’t just a marketer, they’re a strategic force behind growth. 💡 In this episode of StrategyCast, host Lori Jones talks with Jill MacRae, founder of JMACRAE GROUP and former EVP at SPANX, about why the best CMOs don’t just drive campaigns, they drive the company’s direction.
🎧 Listen now: https://strategycast.com/podcast/the-winning-formula-behind-spanx-starbucks-dunkins-brand-growth/

11/13/2025

Before brands can scale, they have to know what they stand for. 💡 In this StrategyCast episode, Lori Jones and Jill MacRae, founder of JMACRAE GROUP and former EVP at SPANX, talk about the power of mission-driven decisions, and how purpose-led strategy lays the foundation for long-term success.
🎧 Listen now: https://strategycast.com/podcast/the-winning-formula-behind-spanx-starbucks-dunkins-brand-growth/

11/12/2025

Do likes = sales? 🤔 Not always. In this episode of StrategyCast, guest Jill MacRae, founder of JMACRAE GROUP and former EVP at SPANX, joins host Lori Jones to talk about what really drives brand growth, and why chasing vanity metrics can hold you back. 🎧 Listen now: https://strategycast.com/podcast/the-winning-formula-behind-spanx-starbucks-dunkins-brand-growth/

11/11/2025

How do you grow well, not just fast? 💡 This week on StrategyCast, we sit down with Jill MacRae, founder of JMACRAE GROUP and former EVP at SPANX, to talk about scaling with strategy. From recognizing when your brand is drifting off course to building teams that stay aligned with your mission, Jill shares powerful lessons for leaders ready to grow with purpose. 🎧 Tune in to hear why “test, learn, replicate” might just become your new mantra for success. https://strategycast.com/podcast/the-winning-formula-behind-spanx-starbucks-dunkins-brand-growth/

11/10/2025

🧠 Great marketing doesn’t just sell, it makes people feel something. On this week’s StrategyCast, Annika Björkholm, VP of Marketing at L2L, talks about why the best campaigns make audiences stop, think, learn, or even laugh. ✨ Because if your message doesn’t spark curiosity or emotion… it’s just more noise.

🎧 Listen now: https://strategycast.com/podcast/20-marketing-leaders-revealed-the-6-strategies-that-will-define-2026/

11/07/2025

🎨 Mediocre design is more than an eyesore, and in B2B, it’s a credibility killer. This week on StrategyCast, Annika Björkholm, VP of Marketing at L2L, joins us to talk about why visual identity matters more than ever, and how great design can instantly set your brand apart in a crowded, look-alike market.💡 In B2B, your visuals speak before your sales team does.
🎧 Listen now: https://strategycast.com/podcast/20-marketing-leaders-revealed-the-6-strategies-that-will-define-2026/

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