StrategyCast

StrategyCast StrategyCast, hosted by Lori Jones, is for visionaries scaling businesses through bold marketing.

Would your customers still trust your company if its most visible leader disappeared tomorrow? That's where the trust tr...
09/08/2026

Would your customers still trust your company if its most visible leader disappeared tomorrow? That's where the trust transfer becomes critical.
In this StrategyCast Solocast, Lori Jones explores how trust can begin with a founder or key leader but must eventually become embedded in the organization itself. That means customers need to see the brand's promises reflected in its products, policies, people, proof, and experiences.
Lori also explores five foundational signals of trust:
→ Consistency
→ Competence
→ Transparency
→ Proof
→ Humanity
Trust isn't built by saying you're trustworthy. It's built by giving people reasons to believe you.
Watch now!
https://strategycast.com/podcast/the-belief-path-turning-awareness-into-enduring-advocacy/

09/07/2026

How do you market a product your customers aren't sure they'll believe works? Let them experience the proof.

In this clip from StrategyCast, Emily shares how her team tackled a very real challenge for small business owners: missed leads mean missed revenue.

Their solution uses AI voice agents to help businesses respond to those leads, but first, they had to overcome an important hurdle: Would business owners believe the AI could actually understand their business?

So instead of simply telling them, they showed them. One phone call transformed an abstract AI capability into something the customer could experience for themselves.

Because sometimes the strongest marketing doesn't ask customers to believe the claim. It gives them the proof to believe it themselves.

Watch the episode to learn more: https://strategycast.com/podcast/how-to-prove-marketings-impact-on-revenue-when-attribution-gets-messy/

09/04/2026

What happens between earning someone's trust and earning their business? Belief.

In this clip from StrategyCast, Emily breaks down a fundamental progression in the marketing funnel:
→ Establish credibility
→ Build trust
→ Create belief
→ Drive acquisition

The tools marketers use to build visibility and credibility have been evolving for years. And today, software can help uncover gaps and opportunities that may be difficult to identify through human analysis alone.

But one of the most interesting opportunities sits deeper in the funnel: How do we measure, and intentionally build, belief?

Because customers can know who you are, and even trust what you're saying. But ultimately, they need a reason to believe you're the right choice.

Watch the episode to learn more: https://strategycast.com/podcast/how-to-prove-marketings-impact-on-revenue-when-attribution-gets-messy/

09/03/2026

If your attribution model gives one touchpoint all the credit, you're probably missing part of the story.

In this clip from StrategyCast, Emily explains why marketers need to move beyond relying solely on traditional first-touch and last-touch attribution.

The customer journey has evolved, and so has the data available to us. That means measurement has to evolve, too. Rather than relying exclusively on software attribution, clicks, or digital sessions, marketers need to bring multiple data sets together to understand what's actually contributing to revenue.

The future of attribution isn't one perfect data point. It's a better combination of signals.

Watch the episode to learn more: https://strategycast.com/podcast/how-to-prove-marketings-impact-on-revenue-when-attribution-gets-messy/

09/02/2026

Is marketing attribution dead? Emily Popson says we're asking the wrong question.
Attribution is changing, and marketers still need to prove how their work contributes to revenue.

In this clip from StrategyCast, Emily explains why walking away from attribution altogether could cost marketing leaders something much bigger than a metric: Their influence at the business table.

Models will evolve. Customer journeys will get more complicated. Measurement will never be perfect. But marketing still has to connect its work to business results. Because proof isn't just about defending the marketing budget. It's how marketing proves it belongs in the growth conversation.

Watch the episode to learn more: https://strategycast.com/podcast/how-to-prove-marketings-impact-on-revenue-when-attribution-gets-messy/

What made the customer convert?Emily joins Lori Jones on StrategyCast to explore why modern marketing attribution requir...
09/01/2026

What made the customer convert?

Emily joins Lori Jones on StrategyCast to explore why modern marketing attribution requires a more complete view of the customer journey.

From hybrid attribution and self-reported data to AI-powered analysis, discover how marketers can connect more of the dots and build a stronger case for marketing's impact on revenue.

Because attribution isn't about giving one channel the trophy.
It's about understanding what actually moved the buyer.

Watch now! https://strategycast.com/podcast/how-to-prove-marketings-impact-on-revenue-when-attribution-gets-messy/

08/31/2026

Leadership has never been about having all the answers. It's about creating an environment where the best answers can emerge.

In this final clip from StrategyCast, Jeff Chancellor explains why AI doesn't change the fundamental role of leadership. It simply raises the stakes.

The organizations that thrive over the next decade won't necessarily have the most sophisticated technology.

They'll have:
→ The clearest purpose
→ The strongest leadership
→ The healthiest operating systems
→ The highest-quality decisions

Technology will keep evolving. The principles behind great leadership will endure. Ultimately, the competitive advantage won't be who has the best AI. It'll be who makes the best decisions with it.

Watch the episode now: https://strategycast.com/podcast/why-ai-wont-fix-your-marketing-without-better-decision-making/

08/28/2026

Think AI infrastructure is primarily about technology? Think again.

In this clip from StrategyCast, Jeff Chancellor explains why scaling AI is really an organizational capability challenge and why technology alone can't create the foundation you need.

Before AI can deliver meaningful value, five layers need to be in place:
→ Purpose
→ People
→ Data
→ Decision systems
→ Governance

Technology can support every one of them. But it can't replace any of them. Get the foundation right, and AI becomes an extraordinary multiplier for the organization.

Skip the foundation, and even the best technology can only take you so far.

Watch the episode now: https://strategycast.com/podcast/why-ai-wont-fix-your-marketing-without-better-decision-making/

08/27/2026

AI was supposed to make everything simpler. Instead, it's creating a whole new level of complexity.

More data.
More automation.
More signals.
More technology.
Faster decisions.

In this clip from StrategyCast, Jeff Chancellor explains why **systems thinking** is becoming one of the most valuable capabilities for the next generation of marketing leaders.

The job isn't to personally manage every moving piece.

It's to design an organization, and a way of working, that can manage those pieces effectively.

Watch the episode now: https://strategycast.com/podcast/why-ai-wont-fix-your-marketing-without-better-decision-making/

08/26/2026

Does AI need to be perfect for people to trust it? Not necessarily. But people do want to understand it.

In this clip from StrategyCast, Jeff Chancellor explains why transparency matters as AI becomes more involved in everyday business decisions.

People want to understand what information informed a recommendation, what assumptions were made, and who ultimately remains accountable for the decision.

Because transparency doesn't eliminate uncertainty.

It gives people confidence to navigate it.

And as AI becomes increasingly embedded in our experiences, explainability may become just as important as the recommendation itself.

Watch Jeff's episode: https://strategycast.com/podcast/why-ai-wont-fix-your-marketing-without-better-decision-making/

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