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08/08/2026

Nereida Vejar isn’t just a phenomenal cocinera tradicional—she is also the kid whisperer!

Her moon-shaped tortillas sobaqueras lured this young man in to join the class and explore new heritage flavors of Mexico. Couldn't ask for more than his honest review of today’s cooking class at Northgate!

08/05/2026

When learning to make sobaqueras alongside Nereida Vejar last summer I reflected on what it meant to learn from Cocineras tradicionales like her. Learning the art of tortilla making is more than just a lesson in technique—it is an exercise in honoring lineage, history, and wisdom.
After every workshop with cocineras tradicionales, I always remind my students: when you write these recipes down in your notebooks, and when you share them at your tables, say her name. Attribute these dishes with the exact same reverence and pride as you would when sharing a recipe from your mom, your abuela, or your tía.
Giving credit to the women who share their culinary knowledge is responsible practice. It is a act of respect. It pays tribute to the hands that preserve our foodways and ensures that the women who carry this wisdom are made visible, celebrated, and acknowledged by the world.
We should always be proud of where—and from whom—our learning comes.
For this reason, I'll make my chiquita never forgets who taught her to make sobaqueras de Sonora! Gracias Nereida Mayte

08/04/2026

Master the Art of La Tortilla Sonorense

Join Cocinera Tradicional Nereida Véjar on the patios of Mercado González and Northgate Market for a hands-on culinary experience celebrating the flavors and traditions of Sonora, Mexico.
Together, participants will learn to make tortillas sobaqueras (tortillas de agua) and frijoles de fiesta, two heartwarming staples of traditional Sonoran cuisine.

What to Expect:

•Learn traditional techniques and get hands-on experience working with masa.
•Hear stories from Nereida's journey as a cocinera and butcher, gaining insight into the heritage behind each dish.
•Enjoy a welcoming atmosphere for all skill levels, from beginners to experienced home cooks.

About Nereida Véjar:

A native of Mátape, Sonora, Nereida is recognized for preserving and sharing regional food traditions through cocina de comunidad and her work as a culinary ambassador for Sonora.

Class Schedule and Locations
Option 1:
Mercado González (Patio)
2300 Harbor Blvd, Costa Mesa, CA 92626
Thursday, August 6 | 6:00 PM – 8:00 PM (Class Full)

Option 2:
Northgate Market (Patio)
4700 Cherry Ave, Long Beach, CA 90807
Friday, August 7 | 5:30 PM – 6:30 PM
Menu: Tortillas de agua (sobaqueras) and Frijoles de fiesta

Registration Information:
Admission is free, but space is limited. Please register in advance to reserve your spot. If you register and can no longer attend, please notify us so we can open the space for another guest.

*‘Fello, fíjese bien lo que le voy a decir....’ Two ‘muchachos alegres’ breaking down the pueblo’s chisme like it’s nati...
07/30/2026

*‘Fello, fíjese bien lo que le voy a decir....’
Two ‘muchachos alegres’ breaking down the pueblo’s chisme like it’s national news.

Here's how I’m managing: lots of aguas frescas and ceviches, with the curtains drawn all day. And you?
07/28/2026

Here's how I’m managing: lots of aguas frescas and ceviches, with the curtains drawn all day.

And you?

07/23/2026

Drop a comment with which vintage Mexican recipe from Josefina Velazquez de Leon’s Sonora cookbook I should make and share this week 👇

Food is one of our most enduring cultural archives. Growing up, my parents planted everything they could to keep the fla...
07/20/2026

Food is one of our most enduring cultural archives. Growing up, my parents planted everything they could to keep the flavors of home alive. Today, researchers call these places diaspora gardens—habitats of cultural continuity where displaced communities negotiate belonging through the soil. Three years ago, I added my first pitayo to our home garden, and the only reason I was able to do this is because local paisanos generously share their cuttings, expertise, and time. Now, the challenge is on me to improve my pollination skills to get these beautiful fruits to set. We aren’t just growing food; we are preserving our heritage in the soil.

Thank you for your kindness, sharing cuttings, and tips on how to grow pitayas in this concrete jungle, thousands of miles away from our Rancho!

07/17/2026

Giving you all a peek inside Recetario No. 5 by Aceite Conquistador—a forgotten Mexican cooking oil brand that understood the power of permanence. By publishing physical recipes, they didn’t just sell a product; they preserved a footprint of mid-century domestic traditions that we can still physically hold today.

So tell me, do you prefer scrolling for recipes on social media, or do you still love the feeling of a physical cookbook? Let me know in the comments, por favor!

My first year in graduate school, I began specializing in research methods. One of the most foundational lessons I learn...
07/16/2026

My first year in graduate school, I began specializing in research methods. One of the most foundational lessons I learned from my professor, Dr. Jennings, was the absolute primacy of printed data and physical archives. History has proven time and again that printed records outlast almost all other forms of media—they aren’t as fragile or vulnerable to disappearance as digital sources.
Today, those graduate school lessons are at the very heart of my daily work in archives, culinary research, and cultural preservation.
While curating and coordinating programs on Mexican foodways, I cross paths with vintage brand publications from both sides of the border. Examining these physical pieces reveals a powerful truth: when a brand invests in printed media, they aren’t just advertising—they are actively participating in CULTURAL PRESERVATION.

Here are examples from my personal collection that showcase printed brand materials that exemplify what brand stewardship via printed materials look like:

The Richfield Dealer “Mexican Dishes” Souvenir. An oil and gas company published a recipe booklet for Mexican cuisine around the 1930s. It sounds like an odd pairing today, but during the early rise of car culture, Richfield used print to position their service stations as gateways to regional exploration. Nearly a century later, the gasoline is long gone, but this booklet remains a vital, physical record of how Mexican regional food was introduced to the broader American public.

Recetario Carnation: La Buena Cocina Mexicana Carnation’s evaporated milk became a pillar of traditional Mexican home cooking because it met the community where it was. By publishing recipes for local antojitos, they respected and integrated with existing foodways, documenting everyday food culture in a physical format built to survive decades of kitchen spills.

Recetas Maizena
These mid-century recipe booklets and tabbed index cards transformed a simple cornstarch brand into an indispensable staple of Latin American kitchens. Maizena didn’t just sell a product; they created a physical, tactile “user interface” that families cherished, wrote on, and handed down for generations.

The Lesson for Mode

Words from my pequeña: “Beans have stories. And I think, um, they give us better stories of our life... and they are in ...
07/13/2026

Words from my pequeña: “Beans have stories. And I think, um, they give us better stories of our life... and they are in many foods that help us have our ways. Like these beautiful, different colors, many kinds... beans.”

My little girl’s words didn’t surprise me because she has an old soul, but she did say something I hadn’t thought much about. “Beans have stories.” They really do have stories, and let me tell you why.

Today, sitting on the ground shelling these bright red and purple auocote beans into clay bowls, my daughter totally caught me off guard with that. A simple afternoon in our garden instantly became a core memory for me, and I hope for her, too.

Our yard might be small, but it’s become our favorite learning space—a place to appreciate the earth’s gifts, connect to our roots, and bond as a family. It’s a little living extension of our Cocina Mexicana right outside our door, with chiles, tomatoes, chaya, corn, nopales, and quelites.

Beans are a native Mesoamerican crop and an ancient cornerstone of Mexican food. In a traditional milpa, they grow symbiotically alongside corn and squash—the corn acts as a trellis, and the beans return nitrogen to the soil. They literally work together to nourish the earth, just like they combine on the plate to nourish us. But much of that true nourishment is just the act of growing, shelling, and cooking them together as a family. Mi familia es Una milpa, and this is La Cocina de Convivencia, a foundational practice that we Mexican families embrace. It is the set for La Sobremesa.

Alas, turns out she’s completely right. Beans really do give us better stories of our lives.

Note: Today, we harvested beans at different stages to enjoy in different dishes. Los frijoles tiernos (green pods) are going into a rich mole, and los maduros (the dried ones) are ready for comforting stews.

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