We build brands through smart, transparent, and accountable video placement.
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Welcoming Mt. MELVIL, INC to the office and laying the groundwork for a seamless entry into the US! The vast US market offers tremendous potential to grow your audience and expand sales opportunities. With Cannella Media DTC as your expert partner, we help you to effortlessly navigate the unique complexities of the US market bring your business to new heights ๐โจ
"Concrete jungle where dreams are made of, there's nothing you can't do..." Especially with this crew! Love connecting with our DirecTV partners ๐ฝ๐๐๏ธ๐๐๐
Are you prepared to adapt and innovate? ๐ YouTube reported an impressive 21% surge in Q1 ad sales up to $8.1B. As YouTube surpasses major streaming platforms with a 10% share of TV usage, the migration from linear TV to digital is obvious. In this shifting marketplace, marketers need to be diversifying strategies across television, CTV, and digital formats.
Olympics chatter is heating up, but hey, the NFL season is just around the corner! ๐ Netflix streaming NFL games? That's huge! โฆ and shows just how much viewing habits are shifting and the rising influence of digital platforms and sports. Itโs a big opportunity for brands, giving them new ways to connect with an engaged viewership. But as digital platforms rise, what does it mean for traditional linear media properties?
We share a lot about what we think and who we are, but we donโt really talk that much about what we do. So, letโs change that! ๐ข We drive sales and positive ROI with TV ๐Our expert team specializes in media placements that drives results โ linear TV, CTV, and CPA television. ๐ฏ 39+ years of experience doing it for over 200 DTC brands. Ready to scale your customer acquisition efforts cost-effectively? Reach out today to see how we can boost your ROI and achieve your marketing goals: https://hubs.li/Q02CTM-90
Steven Schachteris on a roll! Last week he took a bite out of the Big Apple ๐ visiting some of our amazing partners at Altice USA, axs, HDNET MOVIES, and Spectrum Reach ๐๏ธ The concrete jungle where dreams (and collaborations) are made! ๐ Donโt miss out on catching him on his next tripโฆ Reach out!
๐ Heading to The Stream TV Show? Want to monetize your streaming content & FAST distribution? We can boost revenue ๐ธ Let's meet and explain how! ๐ DM to connect cc: RVTV
Ah, summer. Time to grab a chair, a book, and while away the days poolside or on the sand. Sometimes, though, those lazy, hazy beach books can all run togeth...
๐ฅ๐ณ PANCAKES or EGGS? Which side of the griddle are you on? Just like choosing the perfect breakfast, we know the importance of making the right choice in a performance marketing agency. And as they say, breakfast is the most important meal of the day ๐ The right strategy is the key ingredient to fueling success.
Big round of applause for our Burlington office's monthly Breakfast Club and this monthโs chefs: Jennifer, Karl and Carol ๐ฅ๐ฏ
Another great visit! Special shoutout to the incredible women we work with - your creativity, drive, and passion are what make our industry thrive. Here's to more innovative partnerships and empowering each other to new heights! ๐ชโจ
Join us this Wednesday as industry leaders, including Cannella Media DTC's Caitlin Haire, share recent reads that pushed them to excel in business. As part of the Performance-Driven Marketing Institute - PDMI's Take 20 series, soak up inspiring book recommendations to elevate your summer reading list!
๐โจ Register here ๐https://hubs.li/Q02B8mpZ0
In an ever-evolving industry, learning from marketplace leaders is essential to staying ahead. At yesterday's ThinkLA Entertainment Brunch, studios, creators, agencies, and entertainment brands showcased their insights and strategies, diving deep into what makes a successful marketing campaign, from ideation to ex*****on. Inspiration is already turning into actionable strategies ๐
๐ Exciting News! ๐ In collaboration with Leap Media Group, Cannella is bringing a new travel block to RVTV ๐บ๐โจ Tune in for captivating series like Expediaโs Our Dominicana, Peter Greenbergโs The Travel Detective, and Insight TVโs Epic Exploring. Get ready for breathtaking destinations and adventures to ignite your wanderlust. Read more hereโก๏ธ https://hubs.li/Q02zQwVz0 Stay tuned and don't miss out!
Had an amazing time chatting with our friends from The E.W. Scripps Company! We took a nostalgic journey back to the days of liquid lunches and nohost. Plus, we got into some exciting brainstorming on making deals in this new frontier. Hereโs to collaboration and new opportunities! ๐ฅโจ
Meet Joanne Factor: Driving Growth Through Strategic Sales Leadership
Joanne joins Cannella Media as Senior Director Business Development, the newest addition to the sales team, bringing over 13 years of dynamic experience in digital ad-tech sales across both the NYC and LA markets. With a proven track record of exceeding enterprise quotas, Joanne is adept at navigating complex sales cycles, fostering omni-channel partnerships, and delivering measurable results for clients.
Throughout her career, Joanne has demonstrated a passion for driving continuous revenue growth and establishing meaningful relationships with clients. Her strategic approach to business development, coupled with her consultative sales techniques, has enabled her to consistently exceed expectations and drive success in competitive landscapes within the digital ecosystem.
Prior to joining Cannella Media, Joanne held key roles at leading companies such as Rakuten Advertising, Lifesight, and Genpact, where she spearheaded business development e๏ฌorts, built relationships with C-suite executives, and delivered tailored solutions that drove business outcomes. Her expertise in performance marketing, partner marketing, and strategic territory management make her a valuable asset to the Cannella Media team.
Beyond her professional endeavors, Joanne is deeply committed to giving back to the community and supporting causes close to her heart. She has been actively involved in marathon running while fundraising for Team for Kids, mentoring high school teens with Step Up Womenโs Network, and participating in daily HIIT classes to promote overall physical strength, longevity, health and wellness.
In her free time, Joanne enjoys exploring the vibrant cultural scene of Los Angeles, indulging in her passion for photography, hiking, food, and embarking on adventures that fuel her love for music, travel and exploration.
Please join us in welcoming Joanne to the Cannella Media family, where her expertise and enthusiasm will undoubtedly contribute to our continued growth and success.
๐ Exciting News! ๐ We are thrilled to welcome Busola Adewole to the Cannella Media team as our new Business Intelligence Analyst! ๐ With her expertise and passion for data-driven insights, we know Busola will play a key role in driving our client's success. Join us in giving her a warm welcome! ๐
๐ Marketers, Take Note! ๐ Streaming bundles are mirroring traditional cable, reshaping consumer behavior and viewing habits. While this consolidation offers a streamlined, cost-effective experience for viewers, what does it mean for your marketing strategy? Discover how to optimize your ad spend and maximize ROI in this this media landscape ๐ Read now, from our own Eli Hartman: https://hubs.li/Q02ykPsR0
๐ 71% of consumers turn to social media before making a purchase! ๐ Beyond just likes and shares, social media shapes how we shop and what we buy. Brands that nail their social media game are seeing huge boosts in sales and customer loyalty. Whether through engaging Instagram stories, Twitter threads, or interactive Facebook posts, the right strategy can drive action and build trust. How has social media influencing your shopping habits? ๐๐ฌ via EMARKETER
The power of integration in TV advertising ๐บโจ Retail Media Networks (RMNs) are transforming marketing by expanding data and ad inventory. Are you ready for the future of content and commerce integration? We are.
Is it a coincidence that both Burlington and breakfast start with โBโ? Probably not ๐ Weโre bringing back our Breakfast Club in Burlington! ๐ฅ๐
๐ The QR Craze!
Even Taylor Swiftโs scan strategy is revolutionizing fan engagement. While we might not all be chart-toppers, using a QR code could be your next step toward success. Find out more here: https://hubs.li/Q02vN2kD0
"Lunch is for wimps." โ Gordon Gekko (thank goodness no one invited that guy... we'll take our friends at Fox any day over him ๐)
Cheers to productive partnerships and enjoyable lunches! ๐ฅ๐ฝ๏ธ "
๐ฅ Is Sora the Secret Weapon Your Marketing Needsโor a Trap? Discover how Sora can skyrocket your content creation and engagement, not without its pitfalls. Are the benefits worth the risks? Understand the pros and cons: read our blog now to learn the full story! Click here โก๏ธ https://hubs.li/Q02t-HkC0 ๐
๐ Highlights from the NAB Show Las Vegas! Catch Steve Schachter in the wild ๐ฏ๐ฆ ๐ ๐ฆ meeting with our valued partners and discussing innovative advancements in the media landscape. ๐ฅ๐ผ
Donโt miss out! Register here: https://hubs.li/Q02tHC4d0
As performance marketers are flooded with an array of new media options โ from CTV to mobile and from social to FAST channels ... and beyond โ creative lengths and calls-to-action have shifted. However, there's still a place for long-form direct-to-consumer advertising in many (if not most) campaigns. Hear inside perspective of these industry leaders on how YOU can leverage long-form as part of your mix.
Cafe y creatividad un lunes por la manana!
Talking multilingual production ๐ฅ with Peter Bandera... Creative juices ๐ก and coffee โ are flowing on a Monday - starting the week off strong! ๐ช๐
๐ Heading to NAB Show Las Vegas? ๐ฐ Want to monetize content and platform distribution opportunities? We can boost revenue ๐ธ Let's meet and explain how! ๐ DM to connect
๐Where does your customer want to buy? ๐๏ธ Understanding challenges & preferences in physical stores is key to driving targeted campaigns that speak directly to their needs.๐ก With a significant number of consumers STILL favoring in-store shopping, its key to bridge online & offline efforts for maximum reach and impact. ๐ผโจ Stay ahead of the curve, resonate with your audience, and drive sales with Cannella Media DTC ๐ช
In a world where attention is currency, standing out is non-negotiable. Elevate your brand and propel your business forward with our expert insights in Best Practices for Performance Marketing Across Channels: https://hubs.li/Q02skhYQ0 Don't just keep up - lead the pack! ๐ฅ๐
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Are you prepared to adapt and innovate? ๐ YouTube reported an impressive 21% surge in Q1 ad sales up to $8.1B. As YouTube surpasses major streaming platforms with a 10% share of TV usage, the migration from linear TV to digital is obvious. In this shifting marketplace, marketers need to be diversifying strategies across television, CTV, and digital formats.
Olympics chatter is heating up, but hey, the NFL season is just around the corner! ๐ Netflix streaming NFL games? That's huge! โฆ and shows just how much viewing habits are shifting and the rising influence of digital platforms and sports. Itโs a big opportunity for brands, giving them new ways to connect with an engaged viewership. But as digital platforms rise, what does it mean for traditional linear media properties? #NFLonNetflix #StreamingRevolution #DigitalMedia #PerformanceMarketing #ConsumerTrends #CannellaMedia #Olympics
We share a lot about what we think and who we are, but we donโt really talk that much about what we do. So, letโs change that! ๐ข We drive sales and positive ROI with TV ๐Our expert team specializes in media placements that drives results โ linear TV, CTV, and CPA television. ๐ฏ 39+ years of experience doing it for over 200 DTC brands. Ready to scale your customer acquisition efforts cost-effectively? Reach out today to see how we can boost your ROI and achieve your marketing goals: https://hubs.li/Q02CTM-90 #CannellaMedia #PerformanceMarketing #VideoMarketing #MediaPlacement #MarketingExperts
Steven Schachteris on a roll! Last week he took a bite out of the Big Apple ๐ visiting some of our amazing partners at Altice USA, axs, HDNET MOVIES, and Spectrum Reach ๐๏ธ The concrete jungle where dreams (and collaborations) are made! ๐ Donโt miss out on catching him on his next tripโฆ Reach out!
๐ Exciting News! ๐ In collaboration with Leap Media Group, Cannella is bringing a new travel block to RVTV ๐บ๐โจ Tune in for captivating series like Expediaโs Our Dominicana, Peter Greenbergโs The Travel Detective, and Insight TVโs Epic Exploring. Get ready for breathtaking destinations and adventures to ignite your wanderlust. Read more hereโก๏ธ https://hubs.li/Q02zQwVz0 Stay tuned and don't miss out! #RecreationNation #RVTV #Travel #AdventureAwaits
๐ Marketers, Take Note! ๐ Streaming bundles are mirroring traditional cable, reshaping consumer behavior and viewing habits. While this consolidation offers a streamlined, cost-effective experience for viewers, what does it mean for your marketing strategy? Discover how to optimize your ad spend and maximize ROI in this this media landscape ๐ Read now, from our own Eli Hartman: https://hubs.li/Q02ykPsR0
๐ 71% of consumers turn to social media before making a purchase! ๐ Beyond just likes and shares, social media shapes how we shop and what we buy. Brands that nail their social media game are seeing huge boosts in sales and customer loyalty. Whether through engaging Instagram stories, Twitter threads, or interactive Facebook posts, the right strategy can drive action and build trust. How has social media influencing your shopping habits? ๐๐ฌ via EMARKETER #SocialMediaMarketing #ConsumerBehavior #DigitalTrends #MarketingInsights
The power of integration in TV advertising ๐บโจ Retail Media Networks (RMNs) are transforming marketing by expanding data and ad inventory. Are you ready for the future of content and commerce integration? We are. #RetailMedia #CTV #Innovation
๐ฅ Is Sora the Secret Weapon Your Marketing Needsโor a Trap? Discover how Sora can skyrocket your content creation and engagement, not without its pitfalls. Are the benefits worth the risks? Understand the pros and cons: read our blog now to learn the full story! Click here โก๏ธ https://hubs.li/Q02t-HkC0 #MarketingSecrets #SoraRevealed #AI๐
๐ Highlights from the NAB Show Las Vegas! Catch Steve Schachter in the wild ๐ฏ๐ฆ ๐ ๐ฆ meeting with our valued partners and discussing innovative advancements in the media landscape. ๐ฅ๐ผ#MediaPartnerships #LasVegas2024 #NABShow
Donโt miss out! Register here: https://hubs.li/Q02tHC4d0 As performance marketers are flooded with an array of new media options โ from CTV to mobile and from social to FAST channels ... and beyond โ creative lengths and calls-to-action have shifted. However, there's still a place for long-form direct-to-consumer advertising in many (if not most) campaigns. Hear inside perspective of these industry leaders on how YOU can leverage long-form as part of your mix.
In a world where attention is currency, standing out is non-negotiable. Elevate your brand and propel your business forward with our expert insights in Best Practices for Performance Marketing Across Channels: https://hubs.li/Q02skhYQ0 Don't just keep up - lead the pack! ๐ฅ๐ #MarketingMastery
CRO: Boost your bottom line! Cannella Media DTC's VP, Digital Media, Osania Del Rio, dives into the crucial role of CRO in our latest blog and how it can be a game changer for both agencies and businesses: https://hubs.li/Q02qZmV30 Click here to learn how you can unlock the power of your website with our FREE Conversion Rate Optimization Audit! https://hubs.li/Q02qZ7R40 ๐
๐The shattered landscape of media has transformed how we find our audience. Gone are the days of one-size-fits-all ๐ฅ From Musk-eteers to Instagrammers, TikTok to Elite Power-Consumers, each bubble demands tailored strategies to connect with your audience. ๐ฏ Embrace the complexity, redefine your approach, and let's navigate this new media terrain together. #MediaRevolution #AudienceInsights
๐ Join Our Team! ๐ Cannella Media DTC is looking for a talented Business Intelligence Analyst for a hybrid position out of our Los Angeles office ๐ผ If you're passionate about data and want to be part of an innovative team, this could be the opportunity you've been waiting for! Apply now here: https://hubs.li/Q02qslGq0 #JoinOurTeam ๐ฅ๏ธโจ
๐ฅ๐ Math buffs and Pi Day superfans - 3.14 is YOUR day, buzzing with the beauty of pi! We're buzzing, too - at Cannella Media DTC we wield numbers like pros and are all about ROI and KPIs, neverminded our $6B in video placements ๐๐ Let's celebrate numbers' power together. Happy Pi Day from Cannella! ๐ฅง๐ผ #CannellaMedia #PiDay #NumbersRule #Pi
The Big Apple vs. Big Social. Who will win and how will it impact performance marketers? Read more, via ABC News: https://hubs.li/Q02pn55y0 #MindfulMarketing #NYCLawsuit #SocialMediaImpact #SocialMedia #MentalHealth #NYCLawsuit
๐จ NYC is taking a stand against harmful social media content, filing a lawsuit against major platforms that raises concerns about children's mental health and underscoring the need for responsible advertising practices. How will this impact performance marketing on these platforms? ๐ค Let's champion positive engagement and prioritize mental well-being. ๐ช #MindfulMarketing #NYCLawsuit #SocialMediaImpact #SocialMedia #MentalHealth #NYCLawsuit
Our team loves a good taco Tuesday! ๐ฎ Like crafting the perfect taco, successful performance marketing requires the right ingredients: compelling content, targeted ads, and data-driven insights. ๐โจ Remember, just like tacos, there's no one-size-fits-all approach to marketing. Get creative, experiment, and always keep an eye on the metrics to ensure your campaigns are hitting the spot! ๐ฏ๐ Need some help in the kitchen? Let's talk tacos https://hubs.li/Q02p9LZS0 ๐ฃ๏ธ๐ฎ๐ฎ
๐#DigitalMarketing vs. #PerformanceMarketing: know the difference! ๐ One builds brand love โค๏ธ the other drives immediate results ๐ฅ Read our latest post โก๏ธ https://hubs.li/Q02nzbkl0 Embrace both for a winning strategy โ weโd love to talk! ๐ค๐ #MarketingInsights #DigitalStrategy #ResultsMatter
