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The Third Floor - Visualization Studio

The Third Floor - Visualization Studio THE THIRD FLOOR is a visualization studio dedicated to supporting the production of next-generation media content for feature film, television, commercials, video games, virtual reality and themed attractions.

Working hand-in-hand with directors, producers and key crew, the company’s artists use specialized skills in storytelling and computer animation to create digital versions of shots and scenes to streamline physical production and post. Since its founding in 2004, the company has contributed to breakthrough projects from Avatar to Gravity. Recent credits include Rogue One: A Star Wars Story, Doctor

Working hand-in-hand with directors, producers and key crew, the company’s artists use specialized skills in storytelling and computer animation to create digital versions of shots and scenes to streamline physical production and post. Since its founding in 2004, the company has contributed to breakthrough projects from Avatar to Gravity. Recent credits include Rogue One: A Star Wars Story, Doctor

Operating as usual

The Third Floor's Virtual Production Manager Brad Blackbourn will be attending the Virtual Production summit at Cannes F...
05/12/2022

The Third Floor's Virtual Production Manager Brad Blackbourn will be attending the Virtual Production summit at Cannes Film Festival 2022! Brad will join the panel 'What are the Wins of Real-Time Technologies for a Feature Length Production Pipeline?' Follow the link for more information: https://www.marchedufilm.com/calendar/?lectureId=2rcKvAvqCwiaGmmX3upL

05/10/2022

Last month, The Third Floor announced its animation department, TTF Anim! Here is a special behind-the-scenes look at some of the workflow and tools helping drive Skytribe's creation.

Last month, The Third Floor announced its animation department, TTF Anim! Here is a special behind-the-scenes look at so...
05/10/2022
Skytribe | Behind-the-Scenes

Last month, The Third Floor announced its animation department, TTF Anim! Here is a special behind-the-scenes look at some of the workflow and tools helping drive Skytribe's creation.

https://youtu.be/MqJqmG9U03Y

Last month, The Third Floor announced its animation department, TTF Anim! Here is a special behind-the-scenes look at some of the workflow and tools helping ...

05/06/2022

See Doctor Strange in the Multiverse of Madness now! Watch this space for more about visualization work supporting Doctor Strange in the MCU Multiverse. #doctorstrange #mcu #marvel #thethirdfloor #visualization

This week in honor of the Doctor Strange in the Multiverse of Madness debut, our team has been looking back at some of o...
05/06/2022
The Third Floor Replay: Doctor Strange

This week in honor of the Doctor Strange in the Multiverse of Madness debut, our team has been looking back at some of our favorite moments with Marvel's Doctor Strange. You can check out our Doctor Strange Replay here!: https://thethirdfloorinc.com/5015/the-third-floor-replay-doctor-strange/ #doctorstrange #mcu #thethirdfloor

Take a look back at some of our favorite moments with Marvel's Sorcerer Supreme leading up to Doctor Strange in the Multiverse of Madness!

See Doctor Strange in the Multiverse of Madness now! Watch this space for more about visualization work supporting Docto...
05/06/2022
Marvel Studios' Doctor Strange in the Multiverse of Madness | Official Trailer

See Doctor Strange in the Multiverse of Madness now! Watch this space for more about visualization work supporting Doctor Strange in the MCU Multiverse. https://www.youtube.com/watch?v=aWzlQ2N6qqg #doctorstrange #mcu #marvel #thethirdfloor #visualization

Enter a new dimension of Strange. Watch the official trailer for Marvel Studios' Doctor Strange in the Multiverse of Madness. Only in theaters May 6.In Marve...

In a staggering moment in Avengers: Infinity War, Doctor Strange does some visualization work of his own – finding 14,00...
05/05/2022

In a staggering moment in Avengers: Infinity War, Doctor Strange does some visualization work of his own – finding 14,000,506 million losing outcomes but only one in which the heroes can win.

"If I tell you what happens, it won't happen" – Stephen Strange to Tony Stark, Avengers: Endgame (2019)

This Endgame previs gives a sense of look, feel and action for the moment when the team hopes to beat the odds by traveling back through the Quantum Tunnel.

#doctorstrange #mcu #marvel #thethirdfloor #visualization

As the conflict with Thanos unfolds in Avengers: Infinity War and Avengers: Endgame, Strange’s astral abilities influenc...
05/04/2022

As the conflict with Thanos unfolds in Avengers: Infinity War and Avengers: Endgame, Strange’s astral abilities influence various character trajectories and courses of events.

"Allow me to help you…” Stephen Strange to Thor, Doctor Strange (2016) post-credits stinger.

Showing Strange’s signature powers and use of magical artifacts like the Eye of Agamotto and the Cloak of Levitation was a key part of the visualization team’s collaborative work on scenes in the Infinity Saga films. (Previs above from Doctor Strange 2016.)

#doctorstrange #mcu #marvel #thethirdfloor #visualization

Mystic arts mastery!  In multiple MCU scenes from 2016 to 2019, Doctor Strange acts as a protector of both earthly sanct...
05/03/2022

Mystic arts mastery! In multiple MCU scenes from 2016 to 2019, Doctor Strange acts as a protector of both earthly sanctums and the Time Stone.

“All you need to do is focus. Visualize. See the destination in your mind. Look beyond the world in front of you. Imagine every detail.” – Karl Mordo to Strange during training, Doctor Strange (2016).

TTF artists worked with MCU filmmakers and across departments to depict ideas and filming plans for storytelling effects surrounding Doctor Strange, seen here in Hong Kong previs and Sanctum Sanctorum stairway techvis from Doctor Strange (2016).

#doctorstrange #mcu #marvel #thethirdfloor #visualization

Mystic arts mastery!  In multiple MCU scenes from 2016 to 2019, Doctor Strange acts as a protector of both earthly sanct...
05/03/2022

Mystic arts mastery! In multiple MCU scenes from 2016 to 2019, Doctor Strange acts as a protector of both earthly sanctums and the Time Stone.

“All you need to do is focus. Visualize. See the destination in your mind. Look beyond the world in front of you. Imagine every detail.” – Karl Mordo to Strange during training, Doctor Strange (2016).

TTF artists worked with MCU filmmakers and across departments to depict ideas and filming plans for storytelling effects surrounding Doctor Strange, seen here in Hong Kong previs and Sanctum Sanctorum stairway techvis from Doctor Strange (2016).

#doctorstrange #mcu #marvel #thethirdfloor #visualization

05/02/2022

What is gamivis?

There is an increasing need for fast-turnaround previs to help inform the production shoot creatively and technically. The quick turnaround required generally doesn’t allow for a traditional previs approach. As a workaround for this, TTF has created a variation of previs, ‘gamivis, which accomplishes the informative aspect of previs (character blocking, VFX timings, camera movements, etc.) using streamlined visuals (simple character rigs with reduced textures, key frame poses and geometric shapes). While the approach needs to be agreed to by principle creatives ahead of work so everyone knows what type of ‘vis to expect, it allows a complex sequence to be blocked with filmmakers by a team of artists in minimal time.

What is gamivis? Find out more about our solution for fast-turnaround previs to help inform the production shoot creativ...
05/02/2022
What is Gamivis?

What is gamivis?

Find out more about our solution for fast-turnaround previs to help inform the production shoot creatively and technically:

https://youtu.be/tLdeky0v7_M

There is an increasing need for fast-turnaround previs to help inform the production shoot creatively and technically. The quick turnaround required genera...

Reflecting today on the Mirror Dimension!  Scenes within a twisting, shifting New York City were a memorable facet of Ma...
05/02/2022

Reflecting today on the Mirror Dimension! Scenes within a twisting, shifting New York City were a memorable facet of Marvel’s Doctor Strange (2016).

"The Mirror Dimension. You can't affect the real world in here.” – Kaecilius to Doctor Strange in Doctor Strange (2016).

To help realize the unique landscape of a Manhattan turned askew, shots were visualized before filming and during post production. (See plate photography and postvis above.)

Reflecting today on the Mirror Dimension!  Scenes within a twisting, shifting New York City were a memorable facet of Ma...
05/02/2022

Reflecting today on the Mirror Dimension! Scenes within a twisting, shifting New York City were a memorable facet of Marvel’s Doctor Strange (2016).

"The Mirror Dimension. You can't affect the real world in here.” – Kaecilius to Doctor Strange in Doctor Strange (2016).

To help realize the unique landscape of a Manhattan turned askew, shots were visualized before filming and during post production. (See plate photography and postvis below.)

One week away from the debut of Doctor Strange in the Multiverse of Madness! As our team looks forward to this new relea...
04/29/2022

One week away from the debut of Doctor Strange in the Multiverse of Madness! As our team looks forward to this new release in the MCU alongside audiences worldwide, we will be looking back at some of our favorite moments with Marvel's Sorcerer Supreme. Starting off with...

“Who are you in this vast multiverse, Mr. Strange?” – Ancient One to Doctor Strange in Doctor Strange (2016).

Upon meeting the Ancient One for the first time Stephen Strange is launched on a mind-trip through time and space in Doctor Strange (2016). Previs was part of the filmmaking process used to visualize the “Magical Mystery Tour” story beat.

#doctorstrange #marvel #mcu #stephenstrange #visualization #previs

This month's The View From The Third Floor features London's Recruiter Maya Greaves. Discover what a day in the life of ...
04/29/2022
The View From The Third Floor: Maya Greaves

This month's The View From The Third Floor features London's Recruiter Maya Greaves. Discover what a day in the life of a TTF Recruiter looks like and some top advice on getting into the industry! 🥳

If you are looking for a role at The Third Floor London please don't hesitate to send your C.V to [email protected]

https://thethirdfloorinc.com/5008/the-view-from-the-third-floor-maya-greaves/

What is your name and what is your position at TTF? Maya Greaves, Recruiter How long have you been with TTF? 8 months What does your role look like day to day? It changes depending on the hiring needs for new and existing shows. The daily items include: looking at artist reels/portfolios and sharing...

FMX 2022 commences next week! Join TTF's Virtual Production Manager Brad Blackbourn in the presentation session 'THE WIT...
04/28/2022

FMX 2022 commences next week! Join TTF's Virtual Production Manager Brad Blackbourn in the presentation session 'THE WITCHER: The Power of Visualization in Production'. Make sure you grab your ticket! https://fmx.de/en/program-2022/detail/event/23356

TTF's Virtual Production tool Chimera is an exciting new way to visualize and conceptualize sets in the design, review, ...
04/26/2022
Chimera | Virtual Production Tool

TTF's Virtual Production tool Chimera is an exciting new way to visualize and conceptualize sets in the design, review, and early build process. Using Microsoft HoloLens augmented reality (AR) glasses, Chimera lets users view virtual designs of proposed sets while seeing and collaborating with each other as they would for traditional set design reviews. Click here for a visual introduction to Chimera: https://www.youtube.com/watch?v=u9aUokmMr3Q

#virtualproduction #virtualproductiontool #thethirdfloor #visualization #artdepartment

Chimera is an exciting new way to visualize and conceptualize sets in the design, review, and early build process. Using Microsoft HoloLens augmented reality...

Over the weekend #Thea 2021-2022 awards honored the themed entertainment industry. TTF was proudly in attendance to cong...
04/25/2022
Thea Awards Recipients

Over the weekend #Thea 2021-2022 awards honored the themed entertainment industry. TTF was proudly in attendance to congragulate our amazing clients for their wins on Mario Kart AR themed ride, The Secret Life of Pets: Off the Leash! and Super Nintendo World 🎢

https://www.teaconnect.org/Thea-Awards/Past-Awards/index.cfm

TEA Themed Entertainment Association: representing creators of compelling places and experiences worldwide

Congratulations to all the nominees and winners of the 2022 BAFTA TV Craft Awards! Amongst the winners is Netflix's The ...
04/25/2022
BAFTA TV Craft Awards: ‘Landscapers,’ ‘We Are Lady Parts’ Among Top Winners

Congratulations to all the nominees and winners of the 2022 BAFTA TV Craft Awards! Amongst the winners is Netflix's The Witcher S2 receiving wins for Special, Visual & Graphic Effects and Make Up & Hair Design. Round of applause for these creative teams 👏 The Third Floor is proud to have collaborated on such an enchanting series. #netflix #bafta2022 #thewitcher

https://www.hollywoodreporter.com/tv/tv-news/bafta-tv-craft-awards-2022-winners-1235134510/

Returning to an in-person ceremony, the British Academy held its annual celebration of the small screen's behind-the-camera talent on Sunday night in London.

What an insightful read from Variety Journalist Jazz Tangcay on 'How Virtual Production is Helping to Cut Costs and Redu...
04/25/2022
How Virtual Production is Helping to Cut Costs and Reduce Carbon Footprint

What an insightful read from Variety Journalist Jazz Tangcay on 'How Virtual Production is Helping to Cut Costs and Reduce Carbon Footprint'!👏 #virtualproduction

https://variety.com/2022/artisans/news/virtual-production-small-budget-1235236717/

Over the past two years, the pandemic has transformed the entertainment industry, forcing studios to rethink the way productions are planned. Smaller crews, budget constraints and COVID restriction…

Check out The Third Floor's visualization highlights on the family favourite Ron’s Gone Wrong (20th Century Studios and ...
04/14/2022
Ron's Gone Wrong | Visualization Highlights

Check out The Third Floor's visualization highlights on the family favourite Ron’s Gone Wrong (20th Century Studios and Locksmith Animation). Working closely with Producer Sarah Smith and Directors JP Vine and Octavio Rodriguez -- TTF artists had a hand in the creation providing previs across several sequences. #ronsgonewrong #visualization #thethirdfloor #20thcentury #locksmithanimation

https://www.youtube.com/watch?v=swpKbydrgKo

A story of mutual friendship between an awkward youngster and his “best-friend-out-of-a-box” robot, Ron’s Gone Wrong (20th Century Studios and Locksmith Anim...

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COMPANY CREDITS: FEATURE FILMS: Alice in Wonderland -- Tim Burton The Amazing Spider-Man 2 -- Marc Webb Ant-Man -- Peyton Reed Arthur Christmas -- Sarah Smith Avatar -- James Cameron The Avengers -- Joss Whedon Avengers: Age of Ultron -- Joss Whedon Beowulf -- Robert Zemeckis Captain America -- Joe Johnston Captain America: Civil War – Anthony & Joe Russo Cloverfield -- Matt Reeves Divergent -- Neil Burger Doctor Strange -- Scott Derrickson Eagle Eye -- D.J. Caruso Edge of Tomorrow -- Doug Liman Eragon -- Stefen Fangmeier Exodus: Gods and Kings -- Ridley Scott Fantastic Four 2 -- Tim Story Final Destination 4 -- David R. Ellis Flight -- Robert Zemeckis Fright Night -- Craig Gillespie Godzilla -- Gareth Edwards Gravity -- Alfonso Cuarón Guardians of the Galaxy -- James Gunn Hercules -- Brett Ratner The Hunger Games -- Gary Ross I Am Number Four -- DJ Caruso Immortals -- Tarsem Singh Into the Storm -- Steven Quale Iron Man 2 -- Jon Favreau Iron Man 3 -- Shane Black Jack the Giant Slayer -- Bryan Singer Journey 2: The Mysterious Island -- Brad Peyton The Jungle Book – Jon Favreau Jupiter Ascending -- Andy & Lana Wachowski Mad Max: Fury Road -- George Miller Maleficent -- Robert Stromberg The Martian – Ridley Scott The Maze Runner -- Wes Ball The Maze Runner: Scorch Trials – Wes Ball Men In Black III -- Barry Sonnenfeld Mission Impossible 5 -- Christopher McQuarrie Miss Peregrine's Home for Peculiar Children -- Tim Burton Narnia 2: Prince Caspian -- Andrew Adamson Narnia 3: Dawn Treader -- Michael Apted Oblivion -- Joseph Kosinski Oz: The Great and Powerful -- Sam Raimi Pirates of the Caribbean 3 -- Gore Verbinski Poltergeist -- Gil Kenan 300: Rise of an Empire -- Noam Murro San Andreas -- Brad Peyton Skyfall -- Sam Mendes The Smurfs -- Raja Gosnell Star Trek -- JJ Abrams Star Wars Episode III -- George Lucas Su***de Squad -- David Ayer Super 8 -- J.J. Abrams Teenage Mutant Ninja Turtles -- Jonathan Liebesman Thor -- Kenneth Branagh Thor: The Dark World -- Alan Taylor Total Recall -- Len Wiseman Unbroken -- Angelina Jolie Valkyrie -- Bryan Singer The Walk – Robert Zemeckis Warcraft -- Duncan Jones War of the Worlds -- Steven Spielberg War Horse -- Steven Spielberg X-Men: Days of Future Past -- Bryan Singer X-Men: First Class -- Matthew Vaughn TELEVISION: Game of Thrones Season 4, 5 & 6 Black Sails Season 1, 2 & 3 VIDEO GAME CINEMATICS: Gears of War 4 Doom Destiny Lair Lichdom:Battlemage Diablo III Starhawk Warhawk Enemy Front Starcraft II Resident Evil 5 Resident Evil 6 Lost Planet 2 Lost Odyssey Lords of The Fallen Command & Conquer: 4 Tekken Tag Tournament 2 Need for Speed: Pro Street Need for Speed: Undercover Command & Conquer: Red Alert 3

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Check out some of the latest highlights and recent news at The Third Floor: https://mailchi.mp/thethirdfloorinc/hu4u7igu2r-8632061
Listen to Noah Kadner's latest podcast featuring TTF's Head of Virtual Production Casey Schatz, as they talk about Casey's career within the industry and innovative ways virtual production is being used in today's filmmaking. Available on podcast platforms: https://tinyurl.com/3767n968
The Third Floor's Virtual Production Manager Brad Blackbourn will be attending the Virtual Production summit at Cannes Film Festival 2022! Brad will join the panel 'What are the Wins of Real-Time Technologies for a Feature Length Production Pipeline?' Follow the link for more information: https://www.marchedufilm.com/calendar/?lectureId=2rcKvAvqCwiaGmmX3upL
"When you love something, you protect it...” -- Check out The Third Floor's visualization highlights on Marvel Studios' Eternals! https://www.youtube.com/watch?v=KSDHRo6gZDg #theeternals #marvel #thethirdfloor #visualization
Last month, The Third Floor announced its animation department, TTF Anim! Here is a special behind-the-scenes look at some of the workflow and tools helping drive Skytribe's creation.
Last month, The Third Floor announced its animation department, TTF Anim! Here is a special behind-the-scenes look at some of the workflow and tools helping drive Skytribe's creation. https://youtu.be/MqJqmG9U03Y
Avatar: The Way of Water | Official Teaser Trailer! https://www.youtube.com/watch?v=a8Gx8wiNbs8
See Doctor Strange in the Multiverse of Madness now! Watch this space for more about visualization work supporting Doctor Strange in the MCU Multiverse. #doctorstrange #mcu #marvel #thethirdfloor #visualization
This week in honor of the Doctor Strange in the Multiverse of Madness debut, our team has been looking back at some of our favorite moments with Marvel's Doctor Strange. You can check out our Doctor Strange Replay here!: https://thethirdfloorinc.com/5015/the-third-floor-replay-doctor-strange/ #doctorstrange #mcu #thethirdfloor
See Doctor Strange in the Multiverse of Madness now! Watch this space for more about visualization work supporting Doctor Strange in the MCU Multiverse. https://www.youtube.com/watch?v=aWzlQ2N6qqg #doctorstrange #mcu #marvel #thethirdfloor #visualization
In a staggering moment in Avengers: Infinity War, Doctor Strange does some visualization work of his own – finding 14,000,506 million losing outcomes but only one in which the heroes can win. "If I tell you what happens, it won't happen" – Stephen Strange to Tony Stark, Avengers: Endgame (2019) This Endgame previs gives a sense of look, feel and action for the moment when the team hopes to beat the odds by traveling back through the Quantum Tunnel. #doctorstrange #mcu #marvel #thethirdfloor #visualization
As the conflict with Thanos unfolds in Avengers: Infinity War and Avengers: Endgame, Strange’s astral abilities influence various character trajectories and courses of events. "Allow me to help you…” Stephen Strange to Thor, Doctor Strange (2016) post-credits stinger. Showing Strange’s signature powers and use of magical artifacts like the Eye of Agamotto and the Cloak of Levitation was a key part of the visualization team’s collaborative work on scenes in the Infinity Saga films. (Previs above from Doctor Strange 2016.) #doctorstrange #mcu #marvel #thethirdfloor #visualization