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The Third Floor - Visualization Studio

The Third Floor - Visualization Studio THE THIRD FLOOR is a visualization studio dedicated to supporting the production of next-generation

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It's time to return back to Pandora💙 Get immersed in the dazzling cinematic experience that Avatar: The Way of Water has...
12/16/2022
Avatar: The Way of Water | Official Trailer

It's time to return back to Pandora💙 Get immersed in the dazzling cinematic experience that Avatar: The Way of Water has to offer, only in theaters. The Third Floor's visualization contributed to the visual exploration and storytelling throughout this exquisite film. More details on TTF's collaboration to be revealed soon 👀

Set more than a decade after the events of the first film, “Avatar: The Way of Water” begins to tell the story of the Sully family (Jake, Neytiri, and their ...

Happy Holidays from The Third Floor! We wish all of our clients, collaborators and fans a wonderful holiday season and a...
12/15/2022

Happy Holidays from The Third Floor! We wish all of our clients, collaborators and fans a wonderful holiday season and a Happy New Year 🎄✨

Halloween 2022 received a fitting tribute with Marvel’s Werewolf by Night, a television special on Disney+ directed by M...
12/14/2022
Werewolf By Night

Halloween 2022 received a fitting tribute with Marvel’s Werewolf by Night, a television special on Disney+ directed by Michael Giacchino! To help iterate action and story based on the Marvel comics and set in the MCU, The Third Floor collaborated with the filmmakers to visualize their ideas alongside technical setups for production.

Halloween 2022 received a fitting tribute with Marvel’s Werewolf by Night, a television special on Disney+ directed by Michael Giacchino. To help iterate action and story based on the Marvel comics and set in the MCU, The Third Floor collaborated with the filmmakers to visualize their ideas alongs...

Life is Strange: True Colors is the third installment in the award-winning Life is Strange gaming series. Follow the lin...
12/12/2022
Life Is Strange True Colors | Visualization Highlights

Life is Strange: True Colors is the third installment in the award-winning Life is Strange gaming series. Follow the link below to check out how The Third Floor visualized the emotionally charged in-game cutscenes! 🙌

The Third Floor is absolutely delighted to have been a part of the creative process for the highly anticipated game, Life Is Strange: True Colors. The Third ...

Earlier this year the highly anticipated game Horizon Forbidden West was released! The Third Floor collaborated with gam...
12/08/2022
Horizon Forbidden West | Visualization Highlights

Earlier this year the highly anticipated game Horizon Forbidden West was released! The Third Floor collaborated with game-makers to previsualize in-game cinematics, which you can check out in our latest YouTube video!

The long awaited sequel to the global bestseller Horizon Zero Dawn is available to play! Join Aloy as she continues her quest in Horizon Forbidden West, deve...

TTF's Virtual Production Department Manager Connor Murphy joins ICFF Industry Days panel 'Virtual Production: Has it tra...
12/07/2022

TTF's Virtual Production Department Manager Connor Murphy joins ICFF Industry Days panel 'Virtual Production: Has it transformed the way we make content?'. Commencing Wednesday, December 7th from 10:00 - 11:00 AM ET! https://icff.ca/industry-days-2022/

Join the sorcery in Lucasfilm's newest original series, Willow! The Third Floor is thrilled to have provided visualizati...
12/01/2022
Willow | Official Trailer | Disney+

Join the sorcery in Lucasfilm's newest original series, Willow! The Third Floor is thrilled to have provided visualization to this comeback adventure we've all been waiting for. Stay tuned for more info!

Streaming now on Disney+.

This November, the magic returns✨ Watch the new trailer for , an epic new Original series streaming only on .

Predator takes its first steps on Earth and the hunt has never been deadlier in Hulu's release of Prey. To help pitch an...
11/23/2022

Predator takes its first steps on Earth and the hunt has never been deadlier in Hulu's release of Prey. To help pitch and prep the project, Director Dan Trachtenberg worked with The Third Floor to illustrate his vision for the prequel. This included producing an early version of the warriors’ first encounter with Predator, built from storyboards, previs and live-directed performance capture generated by the team, to demonstrate the visual look and action style the director had in mind. Head to the link in bio for more deatils!

Predator takes its first steps on Earth and the hunt has never been deadlier in Hulu's release of Prey. To help pitch an...
11/23/2022

Predator takes its first steps on Earth and the hunt has never been deadlier in Hulu's release of Prey. To help pitch and prep the project, Director Dan Trachtenberg worked with The Third Floor to illustrate his vision for the prequel. This included producing an early version of the warriors’ first encounter with Predator, built from storyboards, previs and live-directed performance capture generated by the team, to demonstrate the visual look and action style the director had in mind. Head to the link in bio for more deatils!

The most enchanted fairy tale continues! TTF provided postvis to help bring some of the magic to the new original film, ...
11/18/2022
Official Trailer | Disenchanted | Disney+

The most enchanted fairy tale continues! TTF provided postvis to help bring some of the magic to the new original film, Disenchanted. Stream it today on Disney+!

Discover a fairy tale with a wicked twist. Disenchanted, an Original movie, starts streaming November 18 on Disney+. The digital soundtrack from Walt Disney ...

The Third Floor’s previs team collaborated from an early point in the production of Marvel Studios’ She-Hulk: Attorney a...
11/17/2022
She-Hulk: Attorney At Law

The Third Floor’s previs team collaborated from an early point in the production of Marvel Studios’ She-Hulk: Attorney at Law, working with Director Kat Coiro, VFX Supervisors Janelle Croshaw, Shannon Justison and Dadi Einarsson and other departments. Visualization work continued across principal photography with techvis and with postvis during post production. Read the full story here:

Marvel Studios’ She-Hulk: Attorney at Law is here! The comedy series, streaming exclusively on Disney+, follows talented lawyer Jennifer Walters, who specializes in superhuman-oriented legal cases, after an accident where her blood was transfused with her cousin Bruce Banner, The Hulk. The Third F...

Creatives from The Third Floor are attending CTN's Animation Expo 2022 to present "Animation 2.0:  Advancing Traditional...
11/15/2022
CTN Events

Creatives from The Third Floor are attending CTN's Animation Expo 2022 to present "Animation 2.0: Advancing Traditional Animation with New Workflows and Tools" Nov 18. TTF panelists will discuss the tools and methods they are developing and using to accelerate traditional animation styles and empower new hands-on creativity for animators.

We are a TRI-BRID gathering of talent and experiences. Enjoy the Indoor, Outdoor and Online areas.  (Hybrid + 1 = Tri-brid) 

The Third Floor wishes everyone attending this year's EY Entrepreneur of the Year Strategic Growth Forum a great time!🎉
11/10/2022
Strategic Growth Forum® 2022

The Third Floor wishes everyone attending this year's EY Entrepreneur of the Year Strategic Growth Forum a great time!🎉

Hear bold ideas and get actionable guidance from ambitious business leaders who are reframing the future.

Virtual Production Manager Brad Blackbourn will be joining a panel amongst other industry experts at the British Hollywo...
11/08/2022

Virtual Production Manager Brad Blackbourn will be joining a panel amongst other industry experts at the British Hollywood Innovation & Transformation Summit taking place on Tuesday 15th November from 9:00 to 16:00 GMT. https://www.mesaonline.org/conferences/bhits-2022

“The main driving force behind the big shots was previs by The Third Floor."- Visual Effects Supervisor Enrik Pavdeja
11/07/2022
CREATING PHOTOREAL AND NATURALISTIC LIONS FOR BEAST

“The main driving force behind the big shots was previs by The Third Floor."- Visual Effects Supervisor Enrik Pavdeja

Whether it's trying to reach the world’s highest mountain peak in Everest or a doctor breaking the Hippocratic Oath in an effort to...

Industry experts from The Third Floor will be sharing their knowledge and experiences at the RealTime Conference 2022 No...
11/04/2022
November 7, 8 & 9, 2022 - RealTime Conference

Industry experts from The Third Floor will be sharing their knowledge and experiences at the RealTime Conference 2022 Nov 7-9.

Monday, November 7 from 4:40 to 5:00 PM Pacific-
CEO Chris Edwards will give a 15 minute talk about “Proper Prep for Virtual Production”.

Tuesday, November 8, from 2:30 to 3:10 PM Pacific-
Head of Virtual Production, Casey Schatz will participate in the panel “Virtual Production: lights, camera, and everything in between”.

Wednesday, November 9 from 4:15 to 4:40 PM Pacific-
CEO Chris Edwards will participate in the panel “Decentralized! How to enable distributed workforces”.

Wednesday, November 9 from 6:30 to 7:10 PM Pacific-
Director of Animation Department Dustin Warnock will participate in the panel “Accelerating Animation Production with Real-Time Workflows”.

For more information visit:

RTC 2022 - FULLY VIRTUAL - The RealTime Conference returns on November 7 - 9 and grows into a powerful ecosystem!

11/03/2022
Virtual Production Lead - Careers At The Third Floor

The Third Floor London is looking for a Virtual Production Lead 🙌

The role will work on-set to deliver and oversee complex technical shoots including technical previs, techvis, motion control and other on-set support to clients and other film units. As a Lead, the position will also be assisting in the long term growth and direction for the VP developments.

Applicants must be within commutable distance to the central London office.

Follow the link to apply:

Job Title Virtual Production Lead Location Mostly on set at studios or at our London office WFH when not required on location Reports To VP Manager Direct Reports Jnr Unreal TATDs on a project basis Working closely with CTO Supervisors HoP Talent Team New BusinessIT Manager LA counterparts About The...

Don't miss TTF's CEO Chris Edwards and CSO Dane Smith presenting 'Previz: A Breakdown by The Third Floor' at Infinity Fe...
11/03/2022
Home Page - Infinity Festival 2022

Don't miss TTF's CEO Chris Edwards and CSO Dane Smith presenting 'Previz: A Breakdown by The Third Floor' at Infinity Festival Nov 5, 10:20am 🤩

Get your tickets at

THE FESTIVAL FOR CREATORS & INNOVATORS November 2-5, 2022 Goya Studios Hollywood GET TICKETS SCHEDULE Presented By WHERE HOLLYWOOD MEETS SILICON VALLEY Infinity Festival Hollywood is the place where Hollywood meets Silicon Valley! The festival, a multi-day annual event held in the heart of Hollywood...

In the spirit of spooky, we are shining a spotlight on visualization work by The Third Floor on scenes this year to keep...
10/31/2022
Creature Feature

In the spirit of spooky, we are shining a spotlight on visualization work by The Third Floor on scenes this year to keep you on the edge of your seats – or jumping into the one next to you😱 From vampires and werewolves to extraterrestrials, here's a look at some projects that explored the mood, story and scare factor through visualization!

Over the past year, numerous film and television scenes have brought ghastly creatures to our screens. The Third Floor (TTF) was excited to help visualize some of these thrills and chills! The Witcher Season 2 | Released 12.17.2021 Eskel is a creature called a Leshy in Season 2 of Netflix’s The Wi...

House of The Dragon Director Greg Yaitanes discusses how creatives went from rough blocking with toy dragons to The Thir...
10/28/2022
'House of the Dragon' Director Breaks Down That Emotionally (and Physically) Violent Finale

House of The Dragon Director Greg Yaitanes discusses how creatives went from rough blocking with toy dragons to The Third Floor building out full visualization in digital previs and then being able to explore the framing through VCam. Read the full story here: https://www.vanityfair.com/hollywood/2022/10/house-of-the-dragon-director-breaks-down-that-emotionally-and-physically-violent-finale

Greg Yaitanes takes Vanity Fair through the 'Game of Thrones' prequel’s first season finale, beat by beat and death by death.

Read what Janneke from The Third Floor has to say about her position as Sr. Visualization Coordinator at the London stud...
10/28/2022

Read what Janneke from The Third Floor has to say about her position as Sr. Visualization Coordinator at the London studio! Link in bio 🤩

Read what Janneke from The Third Floor has to say about her position as a Sr. Visualization Coordinator at the London st...
10/28/2022
The View From The Third Floor: Janneke Vennema-Osborne

Read what Janneke from The Third Floor has to say about her position as a Sr. Visualization Coordinator at the London studio!

What is your name and what is your position at TTF? Janneke Vennema-Osborne - Sr. Visualisation Coordinator How long have you been with TTF? I just hit my 3 year mark at TTF this month! What does your role look like day to day? I started coordinating a show in July that required me being at the stud...

Infinity Festival continues the celebration of “Story Enabled by Technology” this Nov 2-5 with an impressive slate of in...
10/27/2022

Infinity Festival continues the celebration of “Story Enabled by Technology” this Nov 2-5 with an impressive slate of industry-leading speakers, panel discussions, virtual production workshops and much more! TTF's CEO Chris Edwards and CSO Dane Smith will be presenting 'Previz: A Breakdown by The Third Floor' Nov 5 @ 10:20am 🙌 Info and tickets at infinityfestival.com

10/26/2022
IT Manager - Careers At The Third Floor

IT Manager position has opened up at the London office! Before applying, please bear in mind TTF can only consider candidates who are living within commutable distance to our office, based in Fitzrovia. Follow the link for more details!

Job TitleITManager Contract TypeFull time Permanent LocationLondon based Reports ToManaging Director Direct Reports LDN IT Team x3 Systems Support About The Third Floor The Third Floor is the worlds leading visualization studio dedicated to supporting the production of next generation film televisio...

Thor is sprung back into the spotlight in Marvel’s Thor: Love & Thunder!  Working with Director Taika Waititi and multip...
10/25/2022
Thor: Love & Thunder

Thor is sprung back into the spotlight in Marvel’s Thor: Love & Thunder! Working with Director Taika Waititi and multiple departments and collaborators, including VFX Supervisor Jake Morrison, VFX Supervisor Glenn Holbrook and VFX Producer Lisa Marra, teams from The Third Floor had a blast contributing to a fourth film following the God of Thunder!

Thor is sprung back into the spotlight in Marvel’s Thor: Love & Thunder! Working with Director Taika Waititi and multiple departments and collaborators, including VFX Supervisor Jake Morrison, VFX Supervisor Glenn Holbrook and VFX Producer Lisa Marra, teams from The Third Floor had a blast contrib...

This February, enter the Quantum Realm. Watch the brand-new trailer for Marvel Studios’ Ant-Man and The Wasp: Quantumani...
10/24/2022
Marvel Studios’ Ant-Man and the Wasp: Quantumania | Official Trailer

This February, enter the Quantum Realm. Watch the brand-new trailer for Marvel Studios’ Ant-Man and The Wasp: Quantumania, only in theaters February 17, 2023.

This February, enter the Quantum Realm. Watch the brand-new trailer for Marvel Studios’ Ant-Man and the Wasp: Quantumania, only in theaters February 17, 2023...

Last week The Third Floor teamed up with The Imaginarium studios to deliver a Virtual Production demonstration day at ou...
10/14/2022

Last week The Third Floor teamed up with The Imaginarium studios to deliver a Virtual Production demonstration day at our Atlanta Tech Hub! This exclusive Demo Day showcased TTF's suite of tools and technology along with exploration of mocap solutions in advance of Cine Gear Expo at Trilith Studios.

Meet Johnson Thomasson, Lead Virtual Production Developer at The Third Floor! With 6 years at TTF, learn all about his e...
10/10/2022

Meet Johnson Thomasson, Lead Virtual Production Developer at The Third Floor! With 6 years at TTF, learn all about his experience so far and what lead him here. Link in bio!

Spooky season commences with the release of Marvel's Werewolf by Night. Stream now only on Disney+ to see the story unfo...
10/07/2022
Marvel Studios’ Special Presentation: Werewolf By Night | Official Trailer | Disney+

Spooky season commences with the release of Marvel's Werewolf by Night. Stream now only on Disney+ to see the story unfold of a superhero who fights evil using the abilities given to him by a bloodline curse. The Third Floor contributed to the eerie production by means of previs, techvis and virtual production.

There’s no escaping the night.Watch the brand-new trailer for Marvel Studios’ Special Presentation: Werewolf By Night, streaming October 7 only on Disney+.► ...

The CineGear Atlanta expo will commence on the 7th October 2022! Make sure you don't miss The Third Floor's Virtual Prod...
10/06/2022
Atlanta Show Schedule - Cine Gear Expo

The CineGear Atlanta expo will commence on the 7th October 2022! Make sure you don't miss The Third Floor's Virtual Production Lead Developer Johnson Thomasson, at the 2pm session 'How Tech is Evolving Storytelling in Hollywood'. Follow the link for more seminar details -

Click the buttons below filter by event type

VFX Voice Journalist Ian Failes interviews The Third Floor's Head of Creative Dustin Warnock about the return of hand-dr...
10/05/2022
THE RETURN OF HAND-DRAWN AND STYLIZED EFFECTS ANIMATION

VFX Voice Journalist Ian Failes interviews The Third Floor's Head of Creative Dustin Warnock about the return of hand-drawn and stylized effects in animation. Featuring TTF's creation of short film Skytribe, which was created to demonstrate TTF's Animation capabilities. Get the full story here:

If you’ve noticed that a raft of animated films, shows and visual effects projects have been toying with more hand-crafted effects animation lately, you’re not alone.

For over two decades, pioneering directors and their teams have been demonstrating what’s possible with Virtual Producti...
09/29/2022
THE THIRD FLOOR | The Virtual Production Process

For over two decades, pioneering directors and their teams have been demonstrating what’s possible with Virtual Production – using computer graphics in new ways during pre-production and live on set. The Third Floor is proud to have worked on many of these projects, also contributing to the technologies and methods that support robust Virtual Production workflows today.

This video, produced and narrated by Casey Schatz, Head of Virtual Production at The Third Floor and Simulcam and Techvis Integration for Avatar: The Way of Water, walks through aspects of Virtual Production from ideation through post, illustrating some of the components that can be used in Virtual Production and describing how virtual tools continue to enhance and advance the time-honored crafts and collaborations in filmmaking.

For over two decades, pioneering directors and their teams have been demonstrating what’s possible with Virtual Production – using computer graphics in new w...

09/23/2022
Production Assistant - Careers At The Third Floor

The Third Floor London is looking for a Production Assistant! Please follow the link below to find out more information and to apply. Candidates should be based within commutable distance to our central London office and outer London studios. http://thethirdfloorinc.hrmdirect.com/employment/job-opening.php?req=2225436&&

Job TitleProduction Assistant LocationLondon based office and studios Reporting toHead of Production About The Third Floor The Third Floor is the worlds leading visualization studio dedicated to supporting the production of next generation film television streaming immersive and themed content Worki...

A new generation steps up in the MCU, as Kamala Khan – aka Ms. Marvel, juggles newfound superpowers, family, culture, an...
09/22/2022
Ms. Marvel

A new generation steps up in the MCU, as Kamala Khan – aka Ms. Marvel, juggles newfound superpowers, family, culture, and life as a teenager. Check out this blog post to read about how The Third Floor supported visualization of shots and creative ideas across the series from pre-production to post. https://thethirdfloorinc.com/5231/ms-marvel/

A new generation steps up in the Marvel Cinematic Universe, as Kamala Khan – aka Ms. Marvel, juggles newfound superpowers, family, culture, and life as a teenager. The Third Floor was beyond ecstatic to work on the Disney+ series, supporting visualization of shots and creative ideas across the ser...

, the prequel series to Star Wars' Rogue One, has arrived on Disney+! Cassian Andor embarks on a journey through the gal...
09/21/2022
Andor | Official Trailer | Disney+

, the prequel series to Star Wars' Rogue One, has arrived on Disney+! Cassian Andor embarks on a journey through the galaxy in an era filled with danger, deception and intrigue. The Third Floor contributed previs, techvis, postvis and virtual camera to the show. https://www.youtube.com/watch?v=PboKpnin_Wg

All for the Rebellion. Watch the brand-new trailer for , an Original series from Star Wars, and experience the three-episode premiere streaming Septemb...

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Check out some of the latest highlights and recent news at The Third Floor: https://mailchi.mp/thethirdfloorinc/hu4u7igu2r-8632061
Listen to Noah Kadner's latest podcast featuring TTF's Head of Virtual Production Casey Schatz, as they talk about Casey's career within the industry and innovative ways virtual production is being used in today's filmmaking. Available on podcast platforms: https://tinyurl.com/3767n968
The Third Floor's Virtual Production Manager Brad Blackbourn will be attending the Virtual Production summit at Cannes Film Festival 2022! Brad will join the panel 'What are the Wins of Real-Time Technologies for a Feature Length Production Pipeline?' Follow the link for more information: https://www.marchedufilm.com/calendar/?lectureId=2rcKvAvqCwiaGmmX3upL
"When you love something, you protect it...” -- Check out The Third Floor's visualization highlights on Marvel Studios' Eternals!
https://www.youtube.com/watch?v=KSDHRo6gZDg

Last month, The Third Floor announced its animation department, TTF Anim! Here is a special behind-the-scenes look at some of the workflow and tools helping drive Skytribe's creation.
Last month, The Third Floor announced its animation department, TTF Anim! Here is a special behind-the-scenes look at some of the workflow and tools helping drive Skytribe's creation.

https://youtu.be/MqJqmG9U03Y
Avatar: The Way of Water | Official Teaser Trailer!
https://www.youtube.com/watch?v=a8Gx8wiNbs8
See Doctor Strange in the Multiverse of Madness now! Watch this space for more about visualization work supporting Doctor Strange in the MCU Multiverse.
This week in honor of the Doctor Strange in the Multiverse of Madness debut, our team has been looking back at some of our favorite moments with Marvel's Doctor Strange. You can check out our Doctor Strange Replay here!: https://thethirdfloorinc.com/5015/the-third-floor-replay-doctor-strange/
See Doctor Strange in the Multiverse of Madness now! Watch this space for more about visualization work supporting Doctor Strange in the MCU Multiverse. https://www.youtube.com/watch?v=aWzlQ2N6qqg
In a staggering moment in Avengers: Infinity War, Doctor Strange does some visualization work of his own – finding 14,000,506 million losing outcomes but only one in which the heroes can win.

"If I tell you what happens, it won't happen" – Stephen Strange to Tony Stark, Avengers: Endgame (2019)

This Endgame previs gives a sense of look, feel and action for the moment when the team hopes to beat the odds by traveling back through the Quantum Tunnel.

As the conflict with Thanos unfolds in Avengers: Infinity War and Avengers: Endgame, Strange’s astral abilities influence various character trajectories and courses of events.

"Allow me to help you…” Stephen Strange to Thor, Doctor Strange (2016) post-credits stinger.

Showing Strange’s signature powers and use of magical artifacts like the Eye of Agamotto and the Cloak of Levitation was a key part of the visualization team’s collaborative work on scenes in the Infinity Saga films. (Previs above from Doctor Strange 2016.)

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