LAGRANT COMMUNICATIONS

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LAGRANT COMMUNICATIONS

Award-winning integrated marketing communications firm specializing in the African American and Lati Welcome to our Fan page!

Intended uses of this page are to share company news; post photos; connect our employees, clients and advocates; showcase and recruit talent; demonstrate our values and expertise; encourage the spread of knowledge of our areas of expertise in our industry and communities; and promote corporate social responsibility.

04/15/2024

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🔘 Hispanic media consumption:
- Nuanced bilingual landscape
- 87% prefer news in English
- Approximately 58% enjoy news in Spanish

🔘 Platform preferences:
- Univision and Telemundo significant in Spanish-language television
- English-language platforms like Netflix and YouTube also popular
- Importance of understanding preferences for effective content distribution

🔘 Cultural relevance:
- Hispanics engage more with culturally relevant content
- Higher engagement and brand loyalty when cultural elements incorporated into messaging

🔘 Social media:
- Instagram, Facebook, TikTok gaining traction
- Opportunities for authentic brand connections

🔘 Emerging trends:
- Rise of streaming services and podcasts
- Marketers need to stay updated to effectively reach Hispanic demographic

[Sources: Pew Research Center, Nielsen]

04/12/2024

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🔘 Hispanics demonstrate high adoption rates of mobile technology.

🔘 They surpass other demographic groups in smartphone ownership and usage.

🔘 Hispanics heavily rely on smartphones for various activities:

- Social media engagement

- Online shopping

- Accessing news

- Maintaining connections with friends and family

🔘 They prefer mobile apps catering to their cultural interests and needs:

- Language-specific content

- Music streaming

- Communication platforms facilitating community connections

🔘 Hispanics are increasingly comfortable with mobile commerce:

- A significant percentage make regular purchases via smartphones.

- Mobile-friendly experiences are crucial for businesses targeting this group.

🔘 Hispanics are highly engaged on social media platforms via mobile devices:

- Particularly active on platforms like Facebook, Instagram, and WhatsApp.

- They interact with brands, share content, and seek recommendations from their networks.

[Sources: Pew Research Center, Nielsen, HispanicAd.com]

04/10/2024

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🔘 Hispanic media consumption shifting from traditional TV to digital streaming platforms.

🔘 Diversity in media engagement influenced by region, socioeconomic status, and cultural background.

🔘 Younger Hispanics favoring digital platforms over traditional TV.

🔘 Language preferences impacting content and platform choices, especially among bilingual and Spanish-dominant individuals.

🔘 Cultural relevance driving media consumption, with a focus on heritage, traditions, and values.

🔘 Mobile devices central to media habits, particularly among younger demographics.

🔘 Social media platforms shaping trends and influencing brand engagement.

🔘 Advertisers recognizing the importance of targeting Hispanic audiences due to growing purchasing power and influence.

🔘 Research from sources like the Pew Research Center and Nielsen supporting the significance of Hispanic audience targeting

[Sources: Pew Research Center, Nielsen]

04/09/2024

Join our agency president (Keisha N. Brown) at the Breakfast & Learning: Lessons in Community-Centered Outreach program on April 17 in Sacramento. Runyon Saltzman Keisha N. Brown

04/08/2024

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🔘 Hispanic consumers in the United States are a rapidly expanding demographic projected to reach nearly 111 million by 2060.

🔘 Hispanic purchasing power in the U.S. is estimated to reach $2.4 trillion in 2024.

🔘 Hispanics have a youthful median age of 29, compared to 38 for the total population.

🔘 They significantly impact long-term economic trends and cultural influences, affecting areas such as food choices and entertainment preferences.

🔘 Hispanic consumers are technologically savvy and active on social media platforms, highlighting the importance of digital marketing channels.

🔘 Hispanic entrepreneurship is thriving, with Hispanic-owned businesses growing at a rate 15 times faster than the national average.

🔘 Once Hispanic consumers develop brand loyalty, they tend to maintain it strongly, making them valuable long-term customers.

[Sources: Pew Research Center, Nielsen, Adweek, Stanford University, US Census Bureau]

04/05/2024

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🔘 Hispanic consumer behavior rooted in family-centric values.

🔘 Purchasing decisions often guided by needs/preferences of larger families and close-knit communities.

🔘 Nielsen reports higher spending on groceries/household items due to family sizes and strong familial ties.

🔘 Community engagement significant, recommendations from friends/family heavily influence purchasing choices.

🔘 Success esteemed within Hispanic culture, reflected in consumer choices favoring brands aligned with values/aspirations.

🔘 Cultural identity crucial, brands resonate more when authentically embracing Hispanic culture.

🔘 Traditional values important, but Hispanic consumers digitally savvy.

🔘 Actively engage with brands online, presenting opportunities for digital advertising tailored to cultural identity/values.

[Sources: Nielsen, Pew Research Center, Univision, Ad Age]

04/04/2024

🌎

Get a glimpse into the diverse world of Hispanic consumers!

The Hispanic consumer market characterized by:

🔘 Demographic diversity

🔘 Cultural influences

🔘 Strong family dynamics

🔘 Language preferences

🔘 Core values

🔘 Unique media consumption habits

🔘 Brand loyalty factors

🔘 Varying acculturation levels

🔘 Regional differences

🔘 Growing economic influence

[Sources: Nielsen, Pew Research, U.S. Census Bureau]

04/03/2024

📈

Did you know?

🔘 The Hispanic population in the US has grown significantly since the early 2000s, reaching 62.1 million in 2020.

🔘 Projected to make up 30% of the population by 2050.

🔘 Purchasing power reached $1.7 trillion in 2020, highlighting economic significance.

🔘 Diversity within the Hispanic community includes various languages, traditions, and backgrounds.

🔘 Hispanics are active consumers online, with a preference for Spanish-language content.

🔘 Median age is 29, indicating long-term opportunities for businesses to connect.

🔘 Crucial for businesses and marketers to understand these factors for effective engagement.

[Sources: Nielsen, Pew Research, U.S. Census Bureau]

Address

600 Wilshire Boulevard , Suite 1610
Los Angeles, CA
90071

Website

http://www.lagrantcommunications.com/

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