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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

River Direct

Full-Service Media Agency specializing in DTC TV and Digital Campaigns. Owned by and staffed with

02/02/2022

How are QR codes changing the landscape of TV and advertising? Click or scan below to read more about the past, present, and future of QR code advertising:

https://www.riverdirect.com/2022/02/02/the-future-of-qr-codes-in-direct-response-marketing/

01/19/2022

TikTok takes the leap into TV with its latest partnership with Atmosphere TV, a commercial-business streaming service. Read more about this cross-media partnership bridging social media and out-of-home TV:
https://www.marketingdive.com/news/tiktok-brings-viral-videos-to-tvs-in-gyms-restaurants-through-ooh-deal/616744/

12/22/2021

Happy Holidays from everyone at River Direct!

The holiday season in full swing means closing another year of memories and milestones. Last week, the River Direct executive team got together to celebrate ending another great year and discuss the exciting plans for 2022!

10/29/2021

Happy Halloween from the River Direct crew!

This week, the River Direct team learned a thing or two about the spooky season during our Halloween Happy Hour where we played some Halloween trivia and held our annual costume contest!

From wizards and superheroes to the occasional business bear, leave it to our team to always keep things interesting.

10/12/2021

Last week, the River Direct team attended PDMI West in San Diego! From finally seeing some familiar faces in person to accepting awards on behalf of our awesome clients, one can say the trip was pretty eventful!

10/06/2021

ViacomCBS strikes a deal with VideoAmp to create the next generation of media rating measurement. What does this mean for Nielsen and the future of the industry?

Learn More: https://www.riverdirect.com/2021/10/06/the-rating-race-viacomcbs-partnership-with-videoamp-to-challenge-nielsen/

09/15/2021

Happy National Hispanic Heritage Month!

Today marks the start of this period of celebration and recognition for the influence, contributions, and impact of Hispanic Americans throughout the years.

Click the link below to read more about notable Hispanic American activists, leaders, icons, and more:
https://www.biography.com/news/notable-hispanic-americans

09/10/2021

Last week, River Direct CSO and VP of Business Development attended the North America trade show in Las Vegas! While attending, they explored and learned about all of the rising trends and brands hitting the beauty industry.

09/08/2021

Could Nielsen become the Blockbuster of media ratings?

Click the link below to read more about Nielsen ratings and it's place in today's media landscape:
https://www.riverdirect.com/2021/09/08/the-future-and-fate-of-nielsen-ratings/

08/26/2021

The dogs of River Direct wish you all a happy National Dog Day! 🐶

08/24/2021

As direct-to-consumer brands take over the beauty industry, how do you stand out?

Learn more about how River Direct’s omnichannel media strategies find your target audience, serve them ads that resonate, and drive sales:
https://www.riverdirect.com/

08/18/2021

When choosing media channels, it's important to remember the shifting preferences of audiences.

Don't get left behind or overlooked. Head to our website to learn how River Direct can optimize your omnichannel media strategy to reach your goals across TV, CTV, digital, and more:
https://www.riverdirect.com/

08/03/2021

Trade shows have offered brands and companies unique opportunities to meet, educate, and connect with like-minded individuals.

As in-person trade shows are seeing a reemergence across industries, how has the pandemic impacted how we see these age-old events?

From the changes the pandemic has had on attendee objectives, to questions a business should consider when attending their next trade show, read our full article for more: https://www.riverdirect.com/2021/08/03/the-future-of-in-person-trade-shows/

07/29/2021

We are excited to announce that Julie Del Carmen has been promoted to River Direct's Director of Long-Form Media!

Julie has always found working with her colleagues and sales contacts in the industry to be one of the joys of her job. She will be leading our Long-Form Media Department and will be working closely with the media team in collaboration with outside sales contacts to continue to provide top-notch advertising campaigns for its many clients.

Eric Elliott, River Direct President, says, “Julie’s career has been devoted to performance media-buying, specifically mastering the complexity of Long-Form television. She is best-in-class in the industry and I’m so happy to have her leading our team of long-form media professionals and pushing our capabilities to the next level!"

07/27/2021

Business beyond Zoom 😎

There's nothing like seeing your team face to face. Last week, our buying team + Eric Elliott, River Direct President, got together for lunch and a mid-day stroll.

07/14/2021

We are very excited to announce that Bernadette Abasta joins River Direct as Chief Strategy Officer!

As a veteran in the Direct-to-Consumer space with professional experience from both the brand and agency sides, Bernie’s 30-year experience enables her to have a unique 360-degree perspective on a client’s business.

Fun fact: Prior to coming on board to River Direct, Bernie led Media Strategy and Client Services and was instrumental in growing her previous agency’s growth by 250% year-over-year in 2020.

Bernie will be responsible for helping River Direct stay at the forefront of Linear and CTV media-buying, strategy, and analytics. We could not be happier to have her join the team!

07/08/2021

Apple, Facebook, and Now Google Oh My 🍪

Read our full article to learn what Google is doing to move toward a cookieless future and how its delay is affecting advertisers and marketers:

https://www.riverdirect.com/2021/07/08/google-postpones-eliminating-third-party-cookies-on-chrome-until-2023/

06/30/2021

How do you show your Pride? 🏳️‍🌈

For many, Pride month is a time of recognizing and celebrating the strides made toward equality, visibility, and authenticity. As a company, we strive to support and celebrate everything that our employees bring to our agency.

We asked our team what Pride means to them. Read what our employees had to say about what Pride means to them below!

Address

Sherman Oaks, CA

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+13104512900

Website

http://www.riverdirect.com/

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