07/31/2025
Every 𝗳𝗶𝗿𝘀𝘁 𝗦𝗮𝘁𝘂𝗿𝗱𝗮𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝗻𝘁𝗵 on 𝘜𝘳𝘣𝘢𝘯 𝘍𝘢𝘮𝘪𝘭𝘺 𝘍𝘰𝘤𝘶𝘴, we present 𝗧𝗵𝗲 𝗣𝗿𝗼𝘀𝗽𝗲𝗿𝗶𝘁𝘆 𝗣𝗿𝗼𝗷𝗲𝗰𝘁™ — powered by 𝗕𝗪𝗔𝗔𝗥𝗣 — our Black Wealth Attainment & Retention Program — where we talk to powerhouse guests about financial literacy, wealth protection, and generational empowerment.
This monthly segment offers practical strategies for building generational wealth, safeguarding family assets, and navigating financial challenges in underserved communities.
🗣️ 𝗧𝗵𝗶𝘀 𝗦𝗮𝘁𝘂𝗿𝗱𝗮𝘆 𝗮𝘁 𝟳𝗔𝗠 on 𝘜𝘳𝘣𝘢𝘯 𝘍𝘢𝘮𝘪𝘭𝘺 𝘍𝘰𝘤𝘶𝘴 → we’re talking "𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗦𝗶𝗺𝗽𝗹𝘆 𝗪𝗵𝗼𝗹𝗲𝘀𝗼𝗺𝗲" with special guest 𝗣𝗲𝗿𝗰𝗲𝗹𝗹 𝗞𝗲𝗲𝗹𝗶𝗻𝗴, founder of Simply Wholesome! 🌱
In 1984, Percell opened the beloved health food store & restaurant right in the heart of our community — creating access to nutritious meals, youth jobs, and wellness long before it was trending.
A lifelong vegetarian, runner, and Morningside High alum, Percell turned his passion for health into a community staple. From surviving the 1992 LA Uprising untouched, to mentoring the next generation — he’s proof that purpose and consistency create legacy. 🙌🏾
📍 KBLA 1580 AM
🕖 7AM PST | 9AM CST | 10AM EST
📲 Stream live on the KBLA app